Skip to content

Kava Drink

Pass

Kava Drink scores 67 out of 100, a Pass. Shoppers spend an estimated $853K a year here, demand is soft, at -7.5% this quarter, and an estimated 0.0% of orders come back.

Flapen Score
67
67 / 100
Top 3% of 14,768 Health & Household niches · +18 vs the category median of 49
Market size
$853K/yr413K searches / yr
90-day growth
-7.5%search demand this quarter
Competition
48%top-5 click share · 23 brands · 572 sellers

Flapen Score

Kava Drink against its category

The dotted line is the Health & Household average. Past it, Kava Drink is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kava Drink market on Amazon at a glance

Shoppers on Amazon United States searched for Kava Drink 413K times last year and spent an estimated $853K. The top 5 brands take 66% of clicks. Demand peaks in Jan–Feb–Mar. Flapen scores it 67 out of 100, a Pass.

01 · Demand

An estimated 5.7% of those searches ended in a purchase.

Shoppers searched for this 413K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $853K a year.

Searches, last 12 months
413K
Growth, 90 days vs prior 90
-7.5%
Conversion, latest week
5.7%
Market size, estimated
$853Ka year
Peak month
January2.8× the quietest month
Top search term
kava drink243K searches a year

02 · Price

A sale here is worth $36.54.

Listings sell for $36.54 on average, from $4.06 to $155.96. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At $36.54 that is $37K to $46K a year per listing.

Average price
$36.54inside the $15 to $100 sweet spot
Price range
$4.06–$155.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
1,000–1,250
Revenue per listing a year
$37K–$46K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #236 within Kava Kava. It carries 550 reviews at 4.03 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
97%
Out of stock, average day
3.9%
Average rank
#236in Kava Kava
Average rating
4.03 starsAmazon United States average 4.42 stars
Average reviews
550per listing
Listings tracked
30

04 · Newcomers

10 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
10Amazon's first-year sales bar
Average brand age
52 months

Products

Top Kava Drink products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 falling

Sellers

572

Top-5 brand share

66%

Top 20: 97%

Top-5 click share

48%

Top 20: 87%

Open market

31%

  • Brand 121%
  • Brand 219%
  • Brand 315%
  • Brand 46%
  • Brand 54%
  • Brand 63%

Demand

Kava Drink search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.8×

Search terms

Top Kava Drink search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kava drink243K/yr
  • kava tea91K/yr
  • kava drinks19K/yr
  • kratom drink22K/yr
  • kava kava tea9K/yr
  • kava stress relief tea7K/yr
  • kava drink alternative alcohol4K/yr
  • kava tea bags7K/yr
  • kava drink for buzz4K/yr
  • organic kava tea2K/yr

Reviews and returns

What reviews say buyers love and hate about Kava Drink

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Taste-Overall”
30%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Tastes like soap”
A buyer, on “Taste-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Kava Drink questions

Answered from the same tracked data.