Is kale powder profitable to sell on Amazon United States?

The niche generates $97K/yr across 12 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -8.6%. Flapen's verdict: Worth a look (51/100).

How competitive is the kale powder niche?

12 brands and 562 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 73% of demand.

What do buyers complain about in kale powder?

Top complaints mined from reviews: Taste-Overall, Value For Money, Vitamin. The return rate is 0.0%.

When does demand for kale powder peak?

Demand is steady year-round — the busiest month runs 1.2× the quietest.

What does it cost to enter the kale powder niche?

Listings span $10.28–$29.80; the average listing price is $18.73 (sweet spot $15–$100). The average incumbent carries 1,047 reviews — the moat a new listing must climb.

Kale Powder

Worth a look

Shows low returns (0.0%), but soft demand (-8.6% this quarter) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great$18.73

avg listing price — sweet spot $15–$100

Conversion

Great7.8%

search→purchase rate — share of searches ending in a sale

Price range

Great$10.28–$29.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Good1,046.83

avg incumbent reviews — the moat a new listing must climb

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Market size

Bad$97K

$97K/yr · 66K searches

Competition

Bad73%

top-5 click share — a locked-up shelf

Growth

Bad-8.6%

90-day search growth — must beat 0% to launch

Is kale powder profitable on Amazon?

According to Flapen's Amazon United States niche tracking, kale powder is a $97K/yr Amazon United States market (66K searches/yr). The top 5 brands hold 73% of demand. Verdict: Worth a look — 51/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

kale powder market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 5K–6K; avg 250–500/product
Revenue / yr: $94K–$112K; units × avg price
Conversion rate: 7.8%
Avg BSR: #6,278
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 5.9%
Avg brand age: 78 months
Avg seller age: 174 days

Competition: brands, sellers & click share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

12 rising

Sellers

562

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

21%

Micro Ingredients23%
Nutricost20%
OnlyKale10%
KOYAH10%
Hudetex10%
Generic6%

kale powder demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.2×

Open Trend

Top kale powder search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

kale powder43K/yr -6.3%6.5% conv.
kale powder organic13K/yr -18.2%6.1% conv.
organic kale powder7K/yr -0.3%7.9% conv.
curly kale powder3K/yr -12.3%4.9% conv.

All search terms

Top kale powder products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sustainably US Grown Organic Kale Powder 2 Pounds | Fresh Freeze Dried Source | Nutrient-Dense Greens Superfood | Kale Tea and Green Drink Mix | 907 Servings No GMOs Vegan Friendly

Micro Ingredients$29.714.6★1,303 rev

Nutricost Organic Kale Powder 1LB Gluten-Free Certified USDA Organic

Nutricost$18.724.4★616 rev

OnlyKale Kale Powder - 1 Month Supply (15 Sticks) - Organic Green Superfood - USDA Organic Clean Greens for Smoothies & Juices Single-Serving Sticks

OnlyKale$16.864.4★35 rev

KOYAH - Organic Kale Powder Freeze-Dried: 30 Servings

KOYAH$29.804.5★650 rev

Hudetex Kale Powder Organic - Green Juice Powder for Kale DrinkSupports Immune System & Digestive Function Keep Youth Rich in Dietary Fiber & Mineral Vegan 8oz

Hudetex$12.974.4★190 rev

Newest

by launch date

Nat Flav$10.281 rev

6mo ago

(1+1)100% Freeze-Dried Curly Kale Powder 1g x 14 Sticks Single-Ingredient Vegetable Powder Product of Poland

Generic$19.016 rev

9mo ago

NPG Freeze Dried Kale Powder 32 oz (2 lb) Kale Superfood Powder

Natural Plus Green$28.3057 rev

1y ago

OnlyKale Kale Powder - 1 Month Supply (15 Sticks) - Organic Green Superfood - USDA Organic Clean Greens for Smoothies & Juices Single-Serving Sticks

OnlyKale$16.8635 rev

1y ago

NusaPure Organic Kale Powder Non-GMO Vegan 1000mg 8.8 oz - 250 Servings

NusaPure$20.2436 rev

2y ago

What reviews say buyers love and hate about kale powder

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Ive been buying organic kale regularly, and this one really stands out in quality and freshness”

Ease Of Use9%

“Easy to Use”

Taste-Overall7%

“it was delicious”

Ingredients-Overall7%

“It gave me the clean ingredients”

Vegan/Organic6%

“They are gluten-free, vegan, and keto friendly”

Value For Money6%

“Worth it”

Solubility5%

“mixes easily into smoothies”

Flavor5%

“Blends in with flavor well”

Blend/Ratio4%

“Blends in with flavor well”

Nutritional Content4%

“It makes it easy to add the nutritional benefits of kale”

What buyers complain about

Taste-Overall20%

“The taste lingers”

Value For Money13%

“They're a bit expensive for what you get”

Vitamin12%

“Supplements are a waste of money in my experience”

Nutritional Content7%

“the nutrition label says it doesn't have any nutritive value in the recommended serving size”

Functionality-Overall4%

“didn't work for me”

Regulates Digestion3%

“its horrible on the guts I would not recommend this product its made me very gassy”

Flavor2%

“I'd rather just chug the not-so-great flavor than have random ingredients”

Acid Regulator/Stomach Ache Relief1%

“Upset my stomach”

Energy Level1%

“They don't provide any increase in energy per se”

Solubility1%

“It also doesn't easily blend unless I put it in a smoothie a d I could taste it over vanilla protein powder, fruit, and plant milk in my smoothie”

Top return reasons

Taste-Overall83%

Smell17%

Common kale powder questions

Is kale powder profitable to sell on Amazon United States?: The niche generates $97K/yr across 12 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -8.6%. Flapen's verdict: Worth a look (51/100).
How competitive is the kale powder niche?: 12 brands and 562 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 73% of demand.
What do buyers complain about in kale powder?: Top complaints mined from reviews: Taste-Overall, Value For Money, Vitamin. The return rate is 0.0%.
When does demand for kale powder peak?: Demand is steady year-round — the busiest month runs 1.2× the quietest.
What does it cost to enter the kale powder niche?: Listings span $10.28–$29.80; the average listing price is $18.73 (sweet spot $15–$100). The average incumbent carries 1,047 reviews — the moat a new listing must climb.