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Kale Powder

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -8.6% this quarter, so Kale Powder is a Maybe.

Flapen Score
51
51 / 100
Top 40% of 14,768 Health & Household niches · +2 vs the category median of 49
Market size
$97K/yr66K searches / yr
90-day growth
-8.6%search demand this quarter
Competition
73%top-5 click share · 12 brands · 562 sellers

Flapen Score

Kale Powder against its category

The dotted line is the Health & Household average. Past it, Kale Powder is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kale Powder market on Amazon at a glance

Shoppers on Amazon United States searched for Kale Powder 66K times last year and spent an estimated $97K. The top 5 brands take 73% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 7.8% of those searches ended in a purchase.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $97K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
-8.6%
Conversion, latest week
7.8%
Market size, estimated
$97Ka year
Peak month
January1.2× the quietest month
Top search term
kale powder43K searches a year

02 · Price

A sale here is worth $18.73.

Listings sell for $18.73 on average, from $10.28 to $29.80. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $18.73 that is $5K to $9K a year per listing.

Average price
$18.73inside the $15 to $100 sweet spot
Price range
$10.28–$29.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$5K–$9K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #6,278 within Vitamin C. It carries 1,047 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
5.9%
Average rank
#6,278in Vitamin C
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
1,047per listing
Listings tracked
12

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
78 months

Products

Top Kale Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

12 rising

Sellers

562

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

21%

  • Brand 123%
  • Brand 220%
  • Brand 310%
  • Brand 410%
  • Brand 510%
  • Brand 66%

Demand

Kale Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Prime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Kale Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kale powder43K/yr
  • kale powder organic13K/yr
  • organic kale powder7K/yr
  • curly kale powder3K/yr

Reviews and returns

What reviews say buyers love and hate about Kale Powder

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“The taste lingers”
A buyer, on “Taste-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Kale Powder questions

Answered from the same tracked data.