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Juul

Fail

Shoppers spend an estimated $48K a year here, so Juul is a Fail.

Flapen Score
41
41 / 100
Ranks 11,806 of 14,768 Health & Household niches · −8 vs the category median of 49
Market size
$48K/yr246K searches / yr
90-day growth
-11.7%search demand this quarter
Competition
76%top-5 click share · 13 brands · 27 sellers

Flapen Score

Juul against its category

The dotted line is the Health & Household average. Past it, Juul is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Juul market on Amazon at a glance

Shoppers on Amazon United States searched for Juul 246K times last year and spent an estimated $48K. The top 5 brands take 79% of clicks. Demand peaks in Oct–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 246K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $48K a year.

Searches, last 12 months
246K
Growth, 90 days vs prior 90
-11.7%
Conversion, latest week
1.2%
Market size, estimated
$48Ka year
Peak month
December1.8× the quietest month
Top search term
juul81K searches a year

02 · Price

A sale here is worth $16.19.

Listings sell for $16.19 on average, from $7.64 to $36.83. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $16.19 that is $0 to $2K a year per listing.

Average price
$16.19inside the $15 to $100 sweet spot
Price range
$7.64–$36.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

53% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 15.9% of listings are out of stock. The average listing ranks #5,570 within Tobacco-Related Products. It carries 1,142 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
87%
Out of stock, average day
15.9%
Average rank
#5,570in Tobacco-Related Products
Average rating
4.15 starsAmazon United States average 4.42 stars
Average reviews
1,142per listing
Listings tracked
15

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Juul products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

13 falling

Sellers

27

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

17%

  • Brand 141%
  • Brand 216%
  • Brand 312%
  • Brand 46%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (7 brands, 17%)

Demand

Juul search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '25SepDecMarJunAugNovMarMay

Peak months: Oct, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Juul search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • juul81K/yr
  • juul pods47K/yr
  • juul charging case25K/yr
  • juul device17K/yr
  • juul case14K/yr
  • juul pods 4 pack10K/yr
  • juul holder11K/yr
  • juul accessories10K/yr
  • juul starter kit with pods4K/yr
  • juul charger case3K/yr

Reviews and returns

What reviews say buyers love and hate about Juul

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Taste-Overall”
13%of negative reviews mention “Size-Overall”
1.5%of orders come back
“Doesn't fit our pods”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Juul questions

Answered from the same tracked data.