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Just Ingredients Protein Powder

Maybe

Shoppers spend an estimated $7.8M a year here. But the top 5 brands take 97% of clicks, so Just Ingredients Protein Powder is a Maybe.

Flapen Score
64
64 / 100
Top 5% of 14,768 Health & Household niches · +15 vs the category median of 49
Market size
$7.8M/yr3.0M searches / yr
90-day growth
+15.1%search demand this quarter
Competition
55%top-5 click share · 7 brands · 567 sellers

Flapen Score

Just Ingredients Protein Powder against its category

The dotted line is the Health & Household average. Past it, Just Ingredients Protein Powder is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Just Ingredients Protein Powder market on Amazon at a glance

Shoppers on Amazon United States searched for Just Ingredients Protein Powder 3.0M times last year and spent an estimated $7.8M. The top 5 brands take 97% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

An estimated 5.4% of those searches ended in a purchase.

Shoppers searched for this 3.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved +15.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7.8M a year.

Searches, last 12 months
3.0M
Growth, 90 days vs prior 90
+15.1%
Conversion, latest week
5.4%
Market size, estimated
$7.8Ma year
Peak month
July4.1× the quietest month
Top search term
truvani protein powder817K searches a year

02 · Price

A sale here is worth $48.10.

Listings sell for $48.10 on average, from $22.91 to $76.48. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 8,000 to 10,000 of them. At $48.10 that is $385K to $481K a year per listing.

Average price
$48.10inside the $15 to $100 sweet spot
Price range
$22.91–$76.48
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
150K–200K
Units per listing a year
8,000–10,000
Revenue per listing a year
$385K–$481K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #26 within Protein. It carries 1,321 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#26in Protein
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
1,321per listing
Listings tracked
24

04 · Newcomers

8 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
8
Successful launches
8Amazon's first-year sales bar
Average brand age
70 months

Products

Top Just Ingredients Protein Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 rising

Sellers

567

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

55%

Top 20: 95%

Open market

1%

  • Brand 139%
  • Brand 223%
  • Brand 320%
  • Brand 412%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (1 brand, 1%)

Demand

Just Ingredients Protein Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 4.1×

Search terms

Top Just Ingredients Protein Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • truvani protein powder817K/yr
  • just ingredients protein powder755K/yr
  • ballerina farm protein powder382K/yr
  • levels whey protein grass fed powder255K/yr
  • truvani268K/yr
  • levels protein powder134K/yr
  • truvani plant protein powder vanilla39K/yr
  • ballerina farms protein powder42K/yr
  • levels protein32K/yr
  • orgain simple protein powder35K/yr

Reviews and returns

What reviews say buyers love and hate about Just Ingredients Protein Powder

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Taste-Overall”
23%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Taste is overpowering”
A buyer, on “Taste-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Just Ingredients Protein Powder questions

Answered from the same tracked data.