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Just Ingredients Mouthwash

Fail

The top 5 brands take 100% of clicks, so Just Ingredients Mouthwash is a Fail.

Flapen Score
45
45 / 100
Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 49
Market size
$90K/yr41K searches / yr
90-day growth
-23.9%search demand this quarter
Competition
70%top-5 click share · 5 brands · 13 sellers

Flapen Score

Just Ingredients Mouthwash against its category

The dotted line is the Health & Household average. Past it, Just Ingredients Mouthwash is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Just Ingredients Mouthwash market on Amazon at a glance

Shoppers on Amazon United States searched for Just Ingredients Mouthwash 41K times last year and spent an estimated $90K. All 5 brands take every click. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 9.3% of those searches ended in a purchase.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -23.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $90K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
-23.9%
Conversion, latest week
9.3%
Market size, estimated
$90Ka year
Top search term
living well with dr. michelle17K searches a year

02 · Price

A sale here is worth $23.92.

Listings sell for $23.92 on average, from $8.44 to $34.45. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $23.92 that is $2K to $6K a year per listing.

Average price
$23.92inside the $15 to $100 sweet spot
Price range
$8.44–$34.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 20.6% of listings are out of stock. The average listing ranks #699 within Mouthwash. It carries 388 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
94%
Out of stock, average day
20.6%
Average rank
#699in Mouthwash
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
388per listing
Listings tracked
17

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
67 months

Products

Top Just Ingredients Mouthwash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

13

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

0%

  • Brand 189%
  • Brand 24%
  • Brand 33%
  • Brand 43%
  • Brand 51%
  • Open — no brand owns it (0%)

Demand

Just Ingredients Mouthwash search demand

Weekly searches over the year. Pick a range.

1K600Spike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Just Ingredients Mouthwash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • living well with dr. michelle17K/yr
  • simply silver mouthwash11K/yr
  • living well8K/yr
  • living well with dr michelle3K/yr
  • simply silver2K/yr

Reviews and returns

What reviews say buyers love and hate about Just Ingredients Mouthwash

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Value For Money”
0.6%of orders come back
“Over priced”
A buyer, on “Value For Money”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Just Ingredients Mouthwash questions

Answered from the same tracked data.