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Juniper Berry Essential Oil

Maybe

An estimated 1.1% of orders come back. But shoppers spend an estimated $70K a year here, so Juniper Berry Essential Oil is a Maybe.

Flapen Score
52
52 / 100
Top 36% of 14,768 Health & Household niches · +3 vs the category median of 49
Market size
$70K/yr56K searches / yr
90-day growth
-3.3%search demand this quarter
Competition
51%top-5 click share · 17 brands · 37 sellers

Flapen Score

Juniper Berry Essential Oil against its category

The dotted line is the Health & Household average. Past it, Juniper Berry Essential Oil is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Juniper Berry Essential Oil market on Amazon at a glance

Shoppers on Amazon United States searched for Juniper Berry Essential Oil 56K times last year and spent an estimated $70K. The top 5 brands take 65% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 10.4% of those searches ended in a purchase.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.4% of those searches ended in a purchase. Searches in the last 90 days moved -3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $70K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
-3.3%
Conversion, latest week
10.4%
Market size, estimated
$70Ka year
Peak month
December1.3× the quietest month
Top search term
juniper berry essential oil29K searches a year

02 · Price

A sale here is worth $12.12.

Listings sell for $12.12 on average, from $5.44 to $30.52. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $12.12 that is $3K to $6K a year per listing.

Average price
$12.12under the $15 to $100 sweet spot
Price range
$5.44–$30.52
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #390 within Aromatherapy. It carries 2,186 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
90%
Out of stock, average day
0.0%
Average rank
#390in Aromatherapy
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
2,186per listing
Listings tracked
21

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
75 months

Products

Top Juniper Berry Essential Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 rising

Sellers

37

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

51%

Top 20: 99%

Open market

27%

  • Brand 124%
  • Brand 211%
  • Brand 311%
  • Brand 410%
  • Brand 59%
  • Brand 68%

Demand

Juniper Berry Essential Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KHoliday '24Spike '25DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Juniper Berry Essential Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • juniper berry essential oil29K/yr
  • juniper essential oil19K/yr
  • juniper oil6K/yr
  • juniper berry oil2K/yr

Reviews and returns

What reviews say buyers love and hate about Juniper Berry Essential Oil

We read the reviews and the return reasons for every product selling here.

45%of positive reviews mention “Quality-Overall”
94%of negative reviews mention “Smell”
1.1%of orders come back
“The smell is very strong and chemically artificial”
A buyer, on “Smell”94% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Juniper Berry Essential Oil questions

Answered from the same tracked data.