Johnson Paste Wax
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible$40.41avg listing price — sweet spot $15–$100
Market size
Good$612K$612K/yr · 310K searches
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,531.19avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$7.55–$219.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Growth
Bad-13.1%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
Is johnson paste wax profitable on Amazon?
According to Flapen's Amazon United States niche tracking, johnson paste wax is a $612K/yr Amazon United States market (310K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jan–Feb–Mar–Aug. Verdict: Skip it — 46/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
johnson paste wax market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 15K–20K
- avg 750–1,000/product
- Revenue / yr
- $606K–$808K
- units × avg price
- Conversion rate
- 4.9%
- Avg BSR
- #150
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 31%
- Out of stock
- 0.0%
- Avg brand age
- 92 months
- Avg seller age
- 165 days
Competition: brands, sellers & click share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
7 rising
Sellers
81
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
2%
- Minwax69%
- Trewax12%
- SC Johnson8%
- BWC COMPANY4%
- Bumblechutes3%
- HOWARD2%
- Open — no brand owns it (1 brand, 2%)
johnson paste wax demand & seasonality
Weekly Amazon search volume, last 67 weeks — -13.1% search growth over the last 90 days.Peak months: Jan, Feb, Mar, Aug · busiest ÷ quietest = 2.6×
Top johnson paste wax search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- minwax wood stain76K/yr
- minwax44K/yr
- johnson paste wax33K/yr
- minwax stain27K/yr
- minwax paste finishing wax19K/yr
- johnsons paste wax19K/yr
- bowling alley wax22K/yr
- minwax paste wax10K/yr
- sc johnson paste wax8K/yr
- trewax clear paste wax7K/yr
Top johnson paste wax products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Minwax Paste Finishing Wax Natural 1 lb
Minwax$16.474.7★5,171 rev
Trewax Paste Wax with Carnauba Wax Clear 12.35-Ounce Ideal on Hardwood Floors Fine Furniture Granite Marble and Bronze
Trewax$12.304.5★2,489 rev
Minwax Wood Finish Dark Walnut 1 Quart
Minwax$12.994.7★604 rev
Minwax Wood Finish Special Walnut 1/2 Pint
Minwax$7.554.5★403 rev
SC Johnson Paste Wax Hard Floor Wax Paste 16 oz.
SC Johnson$205.284.1★73 rev
Newest
by launch date
Bumblechutes All-Purpose Shop Wax - All Natural Metal and Wood Wax Finish Paste for Woodworkers Beeswax Carnauba Wood Protector for Epoxy Plastic Metal Leather Furniture & Workshop Tools - 8 oz
Bumblechutes$19.13192 rev
HOWARD WAX-IT-All - Protective Food-Grade Wax Beeswax Wood Polish: Beautifies and Extends the Finish of Surfaces Food Grade Beeswax Ideal for Wood Stone Metal Cement Paint Plastics 9 Fl oz
HOWARD$14.783,050 rev
Minwax Lustre Finishing Wax Paste 16 oz.
Minwax$17.921 rev
Minwax 78500 1 Lb Regular Finishing Wax
Minwax$19.633 rev
Cleaning New SC Johnson Paste Carnauba Wax 1 lb. Wood Metal Cork Vinyl Satin Luster 00203
Cleaning$219.6730 rev
Trending
90-day click momentum
What reviews say buyers love and hate about johnson paste wax
What buyers praise and complain about, mined from review topics.What buyers love
“A very good wax”
“also make the wood look good”
“Worked as advertised”
“Easy to use”
“Love the smell”
“brings out a bright shine”
“Worth the money”
“Works good, its a solid wax”
“Cleanup easy”
“Great finish”
What buyers complain about
“Cheap”
“almost impossible to use”
“Too hard”
“money wasted on an expensive item”
“This is a TRANSPARENT stain that is being falsely advertised as semi-transparent”
“Does not work”
“I will say it does have a smell”
“It then no longer had color”
“any movement made it squeak whenever we got up or rolled”
“Still, the item was painted and whittled”
Top return reasons
Common johnson paste wax questions
- Is johnson paste wax profitable to sell on Amazon United States?
- The niche generates $612K/yr across 16 tracked products. 90-day search growth is -13.1%. Flapen's verdict: Skip it (46/100).
- How competitive is the johnson paste wax niche?
- 7 brands and 81 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in johnson paste wax?
- Top complaints mined from reviews: Quality-Overall, Ease Of Use, Hard Feel. The return rate is 0.5%.
- When does demand for johnson paste wax peak?
- Demand peaks in Jan–Feb–Mar–Aug; the busiest month runs 2.6× the quietest.
- What does it cost to enter the johnson paste wax niche?
- Listings span $7.55–$219.67; the average listing price is $40.41 (sweet spot $15–$100). The average incumbent carries 1,531 reviews — the moat a new listing must climb.