Johnson Paste Wax

Shoppers searched for this 310K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $612K a year.

Searches, last 12 months

310K

Growth, 90 days vs prior 90

-13.1%

Conversion, latest week

4.9%

Market size, estimated

$612Ka year

Peak month

August2.6× the quietest month

Top search term

minwax wood stain76K searches a year

Listings sell for $40.41 on average, from $7.55 to $219.67. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $40.41 that is $30K to $40K a year per listing.

Average price

$40.41inside the $15 to $100 sweet spot

Price range

$7.55–$219.67

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

750–1,000

Revenue per listing a year

$30K–$40K

Returns

0.5%of orders · Amazon United States median 2.1%

31% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #150 within Wood Polish & Care. It carries 1,531 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

31%

Prime listings

75%

Out of stock, average day

0.0%

Average rank

#150in Wood Polish & Care

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

1,531per listing

Listings tracked

16

The brands on the shelf have sold for 92 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

92 months