Johnson Baby Soap

Shoppers searched for this 194K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved +8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $116K a year.

Searches, last 12 months

194K

Growth, 90 days vs prior 90

+8.5%

Conversion, latest week

5.8%

Market size, estimated

$116Ka year

Peak month

June1.5× the quietest month

Top search term

baby bar soap38K searches a year

Listings sell for $10.35 on average, from $2.78 to $27.28. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $10.35 that is $8K to $10K a year per listing.

Average price

$10.35under the $15 to $100 sweet spot

Price range

$2.78–$27.28

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

750–1,000

Revenue per listing a year

$8K–$10K

Returns

0.3%of orders · Amazon United States median 2.1%

65% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #467 within Baby & Child Care. It carries 6,281 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

65%

Prime listings

95%

Out of stock, average day

6.4%

Average rank

#467in Baby & Child Care

Average rating

4.62 starsAmazon United States average 4.42 stars

Average reviews

6,281per listing

Listings tracked

20

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

79 months