Johnson Baby Soap
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Price range
Good$2.78–$27.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+8.5%90-day search growth — must beat 0% to launch
Avg price
Okay$10.35avg listing price — sweet spot $15–$100
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Okay$116K$116K/yr · 194K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,280.95avg incumbent reviews — the moat a new listing must climb
Brand share
Bad94%top-5 brand share — brand-locked demand
Is johnson baby soap profitable on Amazon?
According to Flapen's Amazon United States niche tracking, johnson baby soap is a $116K/yr Amazon United States market (194K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 40/100.
Data updated Jul 5, 2026 · scored weekly · How we score niches
johnson baby soap market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 15K–20K
- avg 750–1,000/product
- Revenue / yr
- $155K–$207K
- units × avg price
- Conversion rate
- 5.8%
- Avg BSR
- #467
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 65%
- Out of stock
- 6.4%
- Avg brand age
- 79 months
- Avg seller age
- 137 days
Competition: brands, sellers & click share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
94
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
4%
- Johnson's Baby66%
- Johnson & Johnson17%
- Dr. Bronner's5%
- Ricitos de Oro4%
- Johnson's3%
- Himalaya2%
- Open — no brand owns it (3 brands, 4%)
johnson baby soap demand & seasonality
Weekly Amazon search volume, last 109 weeks — +8.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top johnson baby soap search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- baby bar soap38K/yr
- johnson baby soap36K/yr
- baby soap bar31K/yr
- johnsons baby soap22K/yr
- johnsons baby bar soap8K/yr
- johnson bar soap7K/yr
- johnson baby bar soap6K/yr
- jabon johnson para bebe5K/yr
- johnson baby soap bar5K/yr
- johnson soap5K/yr
Top johnson baby soap products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Johnsons Baby Soap Bar Gentle for Baby Bath and Skin Care Hypoallergenic 3 Ounce
Johnson's Baby$2.784.6★2,287 rev
Johnsons Baby Body Soap Bar Gentle for Baby Bath and Skin Care Hypoallergenic and Dermatologist Tested Paraben Free Phthalate-Free Dye-Free 3 oz (Pack of 6)
Johnson's Baby$15.214.6★2,287 rev
Johnsons Baby Head-to-Toe Wash & Shampoo Tear Free 27.1 fl. oz
Johnson's Baby$7.484.7★33,816 rev
Johnsons & Johnson Baby Bar Soap White 100g. (Pack 4)
Johnson & Johnson$12.424.6★480 rev
Johnsons Baby Soap
Johnson & Johnson$4.904.4★296 rev
Newest
by launch date
Himalaya Refreshing Baby Bar Gentle Herbal Cleanser for Babys Delicate Skin Soothes and Hydrates No Post-Bath Dryness Adds Freshness Clinically Studied 4.41 oz (125g) 3 Pack
Himalaya$8.86631 rev
Babo Botanicals Sensitive Baby Fragrance-Free 2-in-1 Shampoo & Wash Bar - Shea Butter Calendula & Aloe Vera - EWG Verified - Cruelty-Free - Vegan - Pediatrician Tested - For Babies & Kids
Babo Botanicals$12.29144 rev
Johnsons Baby Honey Soap 2 x 90 g
Johnson's Baby$11.6594 rev
TINOQ Fragrance Free Baby Bar Soap for Sensitive Skin | Unscented Natural soap bar for toddlers kids adults with gentle skin | Organic ING | Made in USA | 2 Bars (3.5 oz Each)
TINOQ$10.07321 rev
Johnsons Skin Nourishing Baby Wash Vanilla & Oat 20.3 fl. oz
Johnson's Baby$6.656,781 rev
Trending
90-day click momentumHimalaya Refreshing Baby Bar Gentle Herbal Cleanser for Babys Delicate Skin Soothes and Hydrates No Post-Bath Dryness Adds Freshness Clinically Studied 4.41 oz (125g) 3 Pack
Himalaya$8.864.4★
Dove Baby Bar Rich Moisture 3.17 Ounce
Dove$19.864.2★
Johnsons Baby Honey Soap 2 x 90 g
Johnson's Baby$11.654.5★
Johnsons Baby Soap
Johnson & Johnson$4.904.4★
Dr. Bronners Pure-Castile Magic Bar Soap (Baby Unscented 5 oz 6-Pack) - Made with Regenerative Organic Certified Oils For Face Body & Hair Gentle for Sensitive Skin - Vegan Non-GMO
Dr. Bronner's$27.284.8★
What reviews say buyers love and hate about johnson baby soap
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent aroma”
“Gentle on the skin”
“Excellent Quality”
“Clean and fresh”
“Great lather”
“Best price”
“non irritating”
“doesnt dry out skin or hair”
“Great clean product”
“As advertised”
What buyers complain about
“Smells bad”
“makes me itchy”
“Too expensive”
“Made my skin dry”
“Bottle was leaking”
“The bottle size is way bigger than the normal bottle”
“hate the dispenser lid”
“However, if you have a small cut or a scrape in your skin, it will sting”
“they make my skin peel”
“Ingredients could be better”
Top return reasons
Common johnson baby soap questions
- Is johnson baby soap profitable to sell on Amazon United States?
- The niche generates $116K/yr across 20 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +8.5%. Flapen's verdict: Skip it (40/100).
- How competitive is the johnson baby soap niche?
- 9 brands and 94 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in johnson baby soap?
- Top complaints mined from reviews: Smell, Allergies, Value For Money. The return rate is 0.3%.
- When does demand for johnson baby soap peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the johnson baby soap niche?
- Listings span $2.78–$27.28; the average listing price is $10.35 (sweet spot $15–$100). The average incumbent carries 6,281 reviews — the moat a new listing must climb.