Skip to content

Johnson and Johnson Athletic Tape

Maybe

An estimated 0.7% of orders come back. But the top 5 brands take 96% of clicks, so Johnson and Johnson Athletic Tape is a Maybe.

Flapen Score
52
52 / 100
Top 36% of 14,768 Health & Household niches · +3 vs the category median of 49
Market size
$197K/yr71K searches / yr
90-day growth
-9.5%search demand this quarter
Competition
47%top-5 click share · 8 brands · 50 sellers

Flapen Score

Johnson and Johnson Athletic Tape against its category

The dotted line is the Health & Household average. Past it, Johnson and Johnson Athletic Tape is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Johnson and Johnson Athletic Tape market on Amazon at a glance

Shoppers on Amazon United States searched for Johnson and Johnson Athletic Tape 71K times last year and spent an estimated $197K. The top 5 brands take 96% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 8.8% of those searches ended in a purchase.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $197K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
-9.5%
Conversion, latest week
8.8%
Market size, estimated
$197Ka year
Peak month
April1.6× the quietest month
Top search term
mueller athletic tape16K searches a year

02 · Price

A sale here is worth $31.55.

Listings sell for $31.55 on average, from $4.83 to $152.26. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $31.55 that is $8K to $16K a year per listing.

Average price
$31.55inside the $15 to $100 sweet spot
Price range
$4.83–$152.26
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$8K–$16K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

90% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #228 within Braces, Splints & Supports. It carries 2,580 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
97%
Out of stock, average day
0.0%
Average rank
#228in Braces, Splints & Supports
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
2,580per listing
Listings tracked
31

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
70 months

Products

Top Johnson and Johnson Athletic Tape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

50

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

47%

Top 20: 92%

Open market

1%

  • Brand 145%
  • Brand 239%
  • Brand 34%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (2 brands, 1%)

Demand

Johnson and Johnson Athletic Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Johnson and Johnson Athletic Tape search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mueller athletic tape16K/yr
  • mueller tape16K/yr
  • cramer athletic tape20K/yr
  • johnson and johnson athletic tape8K/yr
  • johnson and johnson tape5K/yr
  • cramer tape4K/yr
  • mueller tape athletic2K/yr

Reviews and returns

What reviews say buyers love and hate about Johnson and Johnson Athletic Tape

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Adhesion/Stickiness”
44%of negative reviews mention “Adhesion/Stickiness”
0.7%of orders come back
“Not very sticky”
A buyer, on “Adhesion/Stickiness”44% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Johnson and Johnson Athletic Tape questions

Answered from the same tracked data.