Is johnson and johnson athletic tape profitable to sell on Amazon United States?

The niche generates $197K/yr across 31 tracked products. 90-day search growth is -9.5%. Flapen's verdict: Worth a look (52/100).

How competitive is the johnson and johnson athletic tape niche?

8 brands and 50 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in johnson and johnson athletic tape?

Top complaints mined from reviews: Adhesion/Stickiness, Ease Of Use, Quality-Overall. The return rate is 0.7%.

When does demand for johnson and johnson athletic tape peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the johnson and johnson athletic tape niche?

Listings span $4.83–$152.26; the average listing price is $31.55 (sweet spot $15–$100). The average incumbent carries 2,580 reviews — the moat a new listing must climb.

Johnson and Johnson Athletic Tape

Worth a look

Shows low returns (0.7%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Incredible$31.55

avg listing price — sweet spot $15–$100

Conversion

Great8.8%

search→purchase rate — share of searches ending in a sale

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Price range

Good$4.83–$152.26

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$197K

$197K/yr · 71K searches

Review moat

Okay2,580.32

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-9.5%

90-day search growth — must beat 0% to launch

Brand share

Bad96%

top-5 brand share — brand-locked demand

Is johnson and johnson athletic tape profitable on Amazon?

According to Flapen's Amazon United States niche tracking, johnson and johnson athletic tape is a $197K/yr Amazon United States market (71K searches/yr). The top 5 brands hold 96% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

johnson and johnson athletic tape market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: $189K–$252K; units × avg price
Conversion rate: 8.8%
Avg BSR: #228
Page quality: 0%
Prime: 97%
Sponsored: 90%
Out of stock: 0.0%
Avg brand age: 70 months
Avg seller age: 176 days

Competition: brands, sellers & click share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 falling

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

47%

Top 20: 92%

Open market

MUELLER45%
Cramer39%
Johnson & Johnson4%
ADMITRY4%
Hampton Adams3%
Band-Aid3%
Open — no brand owns it (2 brands, 1%)

johnson and johnson athletic tape demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top johnson and johnson athletic tape search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

mueller athletic tape16K/yr -9.8%9.2% conv.
mueller tape16K/yr +12.4%6.8% conv.
cramer athletic tape20K/yr -23.4%9.9% conv.
johnson and johnson athletic tape8K/yr -17.1%5.5% conv.
johnson and johnson tape5K/yr +11.4%4.6% conv.
cramer tape4K/yr -19.9%8.3% conv.
mueller tape athletic2K/yr -18.0%13.0% conv.

All search terms

Top johnson and johnson athletic tape products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Cramer Athletic Tape 6 Pack 1.5 x 10 Yards White Easy Tear Sports Tape for Ankle Wrist & Knee Latex-Free Adhesive Strong Support Athletic Training Tape Roll

Cramer$19.024.5★3,161 rev

Mueller Sports Medicine Premium Athletic Tape 10 Pack White - Quality Hospital-Grade Athletic Tape Easy to Tear for Fast & Effective Taping 1.5 x 15 Yards Per Roll

MUELLER$29.574.3★38 rev

Cramer Team Color Athletic Tape White Latex-Free 1.5 x 15yds 32 Roll Bulk Case Tearable Sports Tape for Wrists Ankles Baseball Training Strong Athletic Wrap for Athletes & Trainers

Cramer$61.184.7★1,563 rev

Cramer 950 Premium White Porous Athletic Tape 1 x 15 Yards Strong Adhesive Sports Tape Easy Tear Breathable Cotton Latex-Free Bulk Case of 48 Rolls for Ankle Wrist & Injury Taping

Cramer$73.044.5★16 rev

MUELLER Sports Medicine Typhoon Kinesiology Therapeutic Tape Quality Athletic Tape Latex Free 20 Pre-Cut I-Strips 2 x 9.75 Each Strip Beige

MUELLER$10.114.6★754 rev

Newest

by launch date

Mueller Sports Medicine Premium Athletic Tape 10 Pack White - Quality Hospital-Grade Athletic Tape Easy to Tear for Fast & Effective Taping 1.5 x 15 Yards Per Roll

MUELLER$29.5738 rev

1y ago

CHMI Athletic Tape White Sports Tape (64 Pack) 640 Yards Rolls Very Strong Easy Tear NO Sticky Residue Best Tape for Gymnastics Climbing Bat Injuries Medical (1.5 Inch X 640 Yards).

CHMI$59.12129 rev

2y ago

Johnson & Johnson Consumer Coach Porous Athletic Tape 32 Count

Johnson & Johnson$152.26359 rev

2y ago

ADMITRY Athletic Tape 5 Pack White Sports Tape Very Strong No Sticky Residue Wrist Ankle Tape for Gymnastics Boxing Lacrosse Climbing Hockey Bat

ADMITRY$8.405,788 rev

3y ago

MUELLER Sports Medicine Typhoon Kinesiology Therapeutic Tape Quality Athletic Tape Latex Free 20 Pre-Cut I-Strips 2 x 9.75 Each Strip Beige

MUELLER$10.11754 rev

6y ago

What reviews say buyers love and hate about johnson and johnson athletic tape

What buyers praise and complain about, mined from review topics.

What buyers love

Adhesion/Stickiness28%

“Great adhesive”

Quality-Overall15%

“Seems to be a good product, as advertised”

Advertised Vs Actual Product11%

“As advertised”

Value For Money10%

“Good for the price”

Ease Of Use5%

“Easy to use”

Efficiency4%

“otherwise it does its job”

Durability3%

“durable”

Strength3%

“It is strong”

Grip3%

“It DEFINITELY gives you a lot better grip making pull-ups in my case much easier”

Water Resistance2%

“Waterproof tape”

What buyers complain about

Adhesion/Stickiness44%

“Not very sticky”

Ease Of Use6%

“It is difficult to use”

Quality-Overall6%

“Bad quality”

Stretchability/Expandability/Elasticity4%

“no elasticity”

Allergies4%

“Will give you a rash”

Durability3%

“The end will start breaking loose almost immediately”

Advertised Vs Actual Product3%

“Complete misrepresentation”

Water Resistance3%

“not water proof”

Thickness2%

“is too thick”

Hard Feel2%

“They are too hard”

Top return reasons

Adhesion/Stickiness45%

Advertised Vs Actual Product14%

Size-Overall7%

Functionality-Overall5%

Stretchability/Expandability/Elasticity4%

Quality-Overall4%

Value For Money3%

Thin2%

Material Quality2%

Ease Of Use1%

Common johnson and johnson athletic tape questions

Is johnson and johnson athletic tape profitable to sell on Amazon United States?: The niche generates $197K/yr across 31 tracked products. 90-day search growth is -9.5%. Flapen's verdict: Worth a look (52/100).
How competitive is the johnson and johnson athletic tape niche?: 8 brands and 50 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in johnson and johnson athletic tape?: Top complaints mined from reviews: Adhesion/Stickiness, Ease Of Use, Quality-Overall. The return rate is 0.7%.
When does demand for johnson and johnson athletic tape peak?: Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the johnson and johnson athletic tape niche?: Listings span $4.83–$152.26; the average listing price is $31.55 (sweet spot $15–$100). The average incumbent carries 2,580 reviews — the moat a new listing must climb.