Is jock itch powder profitable to sell on Amazon United States?

The niche generates $300K/yr across 12 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +11.8%. Flapen's verdict: Skip it (47/100).

How competitive is the jock itch powder niche?

7 brands and 50 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in jock itch powder?

Top complaints mined from reviews: Allergies, Value For Money, Smell. The return rate is 0.1%.

When does demand for jock itch powder peak?

Demand peaks in Aug; the busiest month runs 2.2× the quietest.

What does it cost to enter the jock itch powder niche?

Listings span $7.58–$25.01; the average listing price is $13.99 (sweet spot $15–$100). The average incumbent carries 5,476 reviews — the moat a new listing must climb.

Jock Itch Powder

Skip it

Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible20.8%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Good$13.99

avg listing price — sweet spot $15–$100

Price range

Good$7.58–$25.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$300K

$300K/yr · 103K searches

Growth

Okay+11.8%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad5,476

avg incumbent reviews — the moat a new listing must climb

Competition

Bad86%

top-5 click share — a locked-up shelf

Brand share

Bad96%

top-5 brand share — brand-locked demand

Is jock itch powder profitable on Amazon?

According to Flapen's Amazon United States niche tracking, jock itch powder is a $300K/yr Amazon United States market (103K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Aug. Verdict: Skip it — 47/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

jock itch powder market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 20K–25K; avg 1,500–2,000/product
Revenue / yr: $280K–$350K; units × avg price
Conversion rate: 20.8%
Avg BSR: #52
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 0.0%
Avg brand age: 79 months
Avg seller age: 152 days

Competition: brands, sellers & click share

The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 flat

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

Lotrimin33%
Zeasorb27%
Comfort Zone15%
P Puregen Labs14%
HAPPY NUTS7%
TenderGentle2%
Open — no brand owns it (1 brand, 2%)

jock itch powder demand & seasonality

Weekly Amazon search volume, last 104 weeks — +11.8% search growth over the last 90 days.

Peak months: Aug · busiest ÷ quietest = 2.2×

Open Trend

Top jock itch powder search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

jock itch powder79K/yr +10.6%16.9% conv.
jock itch powder for men13K/yr +15.4%15.5% conv.
zeasorb jock itch powder7K/yr +28.1%17.3% conv.
zeasorb af antifungal powder jock itch5K/yr -11.0%19.1% conv.

All search terms

Top jock itch powder products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Lotrimin Antifungal Jock Itch Medicated Powder with Miconazole Nitrate Jock Itch Treatment for Men Women and Kids Over The Age of 2 6.25 oz Bottle

Lotrimin$14.224.6★2,123 rev

Zeasorb Super Absorbent Antifungal Treatment Powder for Jock Itch Dermatologist Recommended Attacks and Absorbs Moisture Patented Odor Control Technology with Bentonite Clay and Aloe 2.5 oz

Zeasorb$8.664.5★7,013 rev

Comfort Zone Miconazorb Antifungal Powder Talc-Free Miconazole Nitrate 2% For Treatment Of Athletes Foot Jock Itch And Ringworm 2.5oz (71g) (3 Pack)

Comfort Zone$10.794.6★8,590 rev

Puregen Labs Antifungal Powder with 2% Miconazole Nitrate for Common Fungal Infections Including Athletes Foot Jock Itch and Ringworm Talc Free 3 oz (85g)

P Puregen Labs$10.064.6★3,580 rev

HAPPY NUTS Comfort Powder Deodorant For Men: Anti-Chafing Sweat and Odor Control for Jock Itch Aluminum-Free 6 oz (1 Pack) Original Scent

HAPPY NUTS$18.224.6★6,040 rev

Newest

by launch date

TenderGentle Miconazole Antifungal Powder 3oz - Good for Jock Itch Ringworm and Athletes Foot - for Discomfort Scaling Cracking and Itching Powder

TenderGentle$9.1979 rev

7mo ago

HAPPY NUTS Jock Itch OTC Antifungal Treatment Powder - 2% Miconazole Nitrate - FSA Eligible HSA - Clinically Proven Cures Most Jock Itch Athletes Foot Ringworm and More - Relieves Itching & Burning

HAPPY NUTS$18.2774 rev

9mo ago

Zeasorb Super Absorbent Antifungal Treatment Powder for Jock Itch 2.5 Ounce (Pack of 2)

Zeasorb$18.487,013 rev

2y ago

Lotrimin Antifungal Jock Itch Medicated Powder with Miconazole Nitrate Jock Itch Treatment for Men Women and Kids Over The Age of 2 6.25 oz Bottle

Lotrimin$14.222,123 rev

2y ago

Puregen Labs Antifungal Powder with 2% Miconazole Nitrate for Common Fungal Infections Including Athletes Foot Jock Itch and Ringworm Talc Free 3 oz (85g)

P Puregen Labs$10.063,580 rev

3y ago

What reviews say buyers love and hate about jock itch powder

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“Reliable, as always”

Smell11%

“has a soft fragrance”

Efficiency10%

“Works well”

Moist/Dry9%

“Great at moisture absorption”

Advertised Vs Actual Product8%

“As advertised”

Itch Relief7%

“Itch be gone”

Value For Money6%

“is affordable”

Allergies5%

“much less irritation”

Ease Of Application2%

“Application was easy enough”

Ease Of Use2%

“The powder was so convenient”

What buyers complain about

Allergies12%

“Caused me some irritation”

Value For Money10%

“Kind of expensive”

Smell8%

“Smells Awful”

Functionality-Overall6%

“not that effective”

Advertised Vs Actual Product6%

“Deceiving”

Size-Overall5%

“So small”

Dispensing Mechanism3%

“I really wish that the container had a better dispensing method”

Ease Of Cleaning3%

“just not as clean to use”

Leak-Proof3%

“that's all 🙏 Yes I just wanted you to know that the powder was leaking around top”

Quality-Overall3%

“Product good- quality less in each container than”

Top return reasons

Leak-Proof32%

Smell17%

Advertised Vs Actual Product10%

Functionality-Overall9%

Size-Overall8%

Product Condition3%

Value For Money3%

Dispensing Mechanism2%

Ingredients-Overall2%

Burnt/Roasted/Overbaked2%

Common jock itch powder questions

Is jock itch powder profitable to sell on Amazon United States?: The niche generates $300K/yr across 12 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +11.8%. Flapen's verdict: Skip it (47/100).
How competitive is the jock itch powder niche?: 7 brands and 50 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in jock itch powder?: Top complaints mined from reviews: Allergies, Value For Money, Smell. The return rate is 0.1%.
When does demand for jock itch powder peak?: Demand peaks in Aug; the busiest month runs 2.2× the quietest.
What does it cost to enter the jock itch powder niche?: Listings span $7.58–$25.01; the average listing price is $13.99 (sweet spot $15–$100). The average incumbent carries 5,476 reviews — the moat a new listing must climb.