Jo Malone Diffuser

Shoppers searched for this 173K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +16.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $442K a year.

Searches, last 12 months

173K

Growth, 90 days vs prior 90

+16.7%

Conversion, latest week

4.1%

Market size, estimated

$442Ka year

Peak month

December1.9× the quietest month

Top search term

jo malone diffuser81K searches a year

Listings sell for $62.78 on average, from $8.16 to $125.45. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $62.78 that is $16K to $31K a year per listing.

Average price

$62.78inside the $15 to $100 sweet spot

Price range

$8.16–$125.45

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

$16K–$31K

Returns

1.2%of orders · Amazon United States median 2.1%

41% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #479 within Aromatherapy. It carries 399 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings

41%

Prime listings

76%

Out of stock, average day

0.0%

Average rank

#479in Aromatherapy

Average rating

4.25 starsAmazon United States average 4.42 stars

Average reviews

399per listing

Listings tracked

29

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

49 months