Jo Malone Diffuser
Worth a lookShows low returns (1.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great$62.78avg listing price — sweet spot $15–$100
Review moat
Great398.93avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$8.16–$125.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$442K$442K/yr · 173K searches
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Growth
Okay+16.7%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
Is jo malone diffuser profitable on Amazon?
According to Flapen's Amazon United States niche tracking, jo malone diffuser is a $442K/yr Amazon United States market (173K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Dec. Verdict: Worth a look — 59/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
jo malone diffuser market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- $502K–$628K
- units × avg price
- Conversion rate
- 4.1%
- Avg BSR
- #479
- Page quality
- 0%
- Prime
- 76%
- Sponsored
- 41%
- Out of stock
- 0.0%
- Avg brand age
- 49 months
- Avg seller age
- 154 days
Competition: brands, sellers & click share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
73
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
51%
Top 20: 90%
Open market
4%
- Jo Malone81%
- CULTURE & NATURE9%
- HOUSE OF TWIST2%
- COCORRÍNA2%
- Maison Louis Marie1%
- Pere Para1%
- Open — no brand owns it (3 brands, 4%)
jo malone diffuser demand & seasonality
Weekly Amazon search volume, last 96 weeks — +16.7% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.9×
Top jo malone diffuser search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- jo malone diffuser81K/yr
- jo malone english pear and freesia42K/yr
- joe malone diffuser14K/yr
- jo malone diffuser refill9K/yr
- jo malone pear and freesia6K/yr
- joe malone english pear and freesia5K/yr
- english pear and freesia7K/yr
- jo malone english pear5K/yr
- jo malone reed diffuser4K/yr
Top jo malone diffuser products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
English Pear and Freesia Scent Surround Diffuser by Jo Malone for Unisex - 5.6 oz Diffuser
Jo Malone$98.284.4★180 rev
Jo Malone English Pear & Freesia for Women Eau De Cologne Spray 1.0 Ounces white
Jo Malone$67.414.5★1,401 rev
Jo Malone English Pear & Freesia Cologne Spray for Women 3.4 Ounce
Jo Malone$100.294.3★639 rev
Jo Malone London English Pear & Freesia Diffuser 5.6oz Fragrances 690251082728
Jo Malone$87.014.2★4 rev
Jo Malone London Pomegranate Noir Scent Surround Diffuser 5.6 Fl Oz
Jo Malone$106.244.3★282 rev
Newest
by launch dateJo Malone London English Pear & Freesia Diffuser 5.6oz Fragrances 690251082728
Jo Malone$87.014 rev
HIQILI English Pear & Freesia Fragrance Oil for Perfume Inspired by J-Malone Candle & Soap Making Sweet Scents for Essential Oil Diffuser Home Spray - 1 Fl Oz
HIQILI$8.7048 rev
CULTURE & NATURE Reed Diffuser Set 4oz (120ml) English Pear & Freesia Scented Diffuser with Sticks Home Fragrance Reed Diffuser for Bathroom Shelf Decor
CULTURE & NATURE$19.18173 rev
Wood Sage and Sea Salt Diffuser by Jo Malone for Unisex - 5.6 oz Diffuser
Jo Malone$108.272 rev
Jo Malone London English Pear & Freesia Cologne - 3.4 fl oz / 100 mL
Jo Malone$125.459 rev
Trending
90-day click momentumJo Malone London English Pear & Freesia Diffuser 5.6oz Fragrances 690251082728
Jo Malone$87.014.2★
Wood Sage and Sea Salt Diffuser by Jo Malone for Unisex - 5.6 oz Diffuser
Jo Malone$108.275.0★
Luxury Hotel Scent Reed Diffuser Rifill 400ml (13.53oz) with 6 Reed Sticks | English Pear & Freesia Scent | Home Bathroom & Office Decor | Long-Lasting Room Freshener | Premium Gift Set
Pere Para$34.383.8★
Maison Louis Marie - No.04 Bois de Balincourt Home Diffuser | Luxury Clean Beauty + Fragrance (8 fl oz | 250 ml)
Maison Louis Marie$91.714.7★
HIQILI English Pear & Freesia Fragrance Oil for Perfume Inspired by J-Malone Candle & Soap Making Sweet Scents for Essential Oil Diffuser Home Spray - 1 Fl Oz
HIQILI$8.704.7★
What reviews say buyers love and hate about jo malone diffuser
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful fragrance”
“Elegant Diffuser”
“Excellent Product”
“Great value”
“And the aesthetics are nice”
“Just what I wanted”
“Great Gift”
“Subtle, long-lasting, low maintenance, decorative”
“Fits perfectly into the space creating a calming effect that fills the house”
“Not overpowering and not too weak”
What buyers complain about
“Awful smell”
“It is expensive”
“this reed diffuser oil is horrible”
“Very small”
“Doesn't last as other brands”
“Poor product care”
“Was way more strong then antisipated”
“Item appears to be a resale”
“Not as stated”
“the potency of the product made me have a slight allergic reaction to it”
Top return reasons
Common jo malone diffuser questions
- Is jo malone diffuser profitable to sell on Amazon United States?
- The niche generates $442K/yr across 29 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +16.7%. Flapen's verdict: Worth a look (59/100).
- How competitive is the jo malone diffuser niche?
- 9 brands and 73 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in jo malone diffuser?
- Top complaints mined from reviews: Smell, Value For Money, Diffuse Mechanism. The return rate is 1.2%.
- When does demand for jo malone diffuser peak?
- Demand peaks in Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the jo malone diffuser niche?
- Listings span $8.16–$125.45; the average listing price is $62.78 (sweet spot $15–$100). The average incumbent carries 399 reviews — the moat a new listing must climb.