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Jewelry Protective Coating

Maybe

An estimated 0.7% of orders come back. But the top 5 products take 70% of clicks, so Jewelry Protective Coating is a Maybe.

Flapen Score
58
58 / 100
Top 16% of 14,768 Health & Household niches · +9 vs the category median of 49
Market size
$268K/yr211K searches / yr
90-day growth
+22.5%search demand this quarter
Competition
70%top-5 click share · 11 brands · 21 sellers

Flapen Score

Jewelry Protective Coating against its category

The dotted line is the Health & Household average. Past it, Jewelry Protective Coating is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jewelry Protective Coating market on Amazon at a glance

Shoppers on Amazon United States searched for Jewelry Protective Coating 211K times last year and spent an estimated $268K. The top 5 brands take 85% of clicks. Demand peaks in Jun–Jul. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 6.3% of those searches ended in a purchase.

Shoppers searched for this 211K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved +22.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $268K a year.

Searches, last 12 months
211K
Growth, 90 days vs prior 90
+22.5%
Conversion, latest week
6.3%
Market size, estimated
$268Ka year
Peak month
June1.8× the quietest month
Top search term
protectaclear52K searches a year

02 · Price

A sale here is worth $20.12.

Listings sell for $20.12 on average, from $6.46 to $59.70. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $20.12 that is $10K to $15K a year per listing.

Average price
$20.12inside the $15 to $100 sweet spot
Price range
$6.46–$59.70
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
$10K–$15K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #150 within Metal Polishes. It carries 1,854 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
4.5%
Average rank
#150in Metal Polishes
Average rating
4.14 starsAmazon United States average 4.42 stars
Average reviews
1,854per listing
Listings tracked
17

04 · Newcomers

1 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
71 months

Products

Top Jewelry Protective Coating products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

Brands

11 falling

Sellers

21

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

10%

  • Brand 149%
  • Brand 211%
  • Brand 310%
  • Brand 48%
  • Brand 57%
  • Brand 65%
  • Open — no brand owns it (5 brands, 10%)

Demand

Jewelry Protective Coating search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 1.8×

Search terms

Top Jewelry Protective Coating search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • protectaclear52K/yr
  • jewelry protective coating21K/yr
  • jewelry shield19K/yr
  • protectaclear for jewelry19K/yr
  • jewelry sealant16K/yr
  • anti tarnish coating for jewelry13K/yr
  • anti tarnish spray for jewelry9K/yr
  • jewelry spray to prevent tarnish8K/yr
  • jewelry shield protective coating6K/yr
  • jewelry protective coating spray6K/yr

Reviews and returns

What reviews say buyers love and hate about Jewelry Protective Coating

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Ease Of Use”
20%of negative reviews mention “Functionality-Overall”
0.7%of orders come back
“Didn't work”
A buyer, on “Functionality-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Jewelry Protective Coating questions

Answered from the same tracked data.