Is jawline exerciser profitable to sell on Amazon United States?

The niche generates $1.8M/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -29.3%. Flapen's verdict: Worth a look (59/100).

How competitive is the jawline exerciser niche?

8 brands and 10 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in jawline exerciser?

Top complaints mined from reviews: Durability, Advertised Vs Actual Product, Hard Feel. The return rate is 0.9%.

When does demand for jawline exerciser peak?

Demand peaks in Jan; the busiest month runs 2.0× the quietest.

What does it cost to enter the jawline exerciser niche?

Listings span $4.95–$68.94; the average listing price is $26.07 (sweet spot $15–$100). The average incumbent carries 1,092 reviews — the moat a new listing must climb.

Jawline Exerciser

Worth a look

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Incredible$26.07

avg listing price — sweet spot $15–$100

Market size

Great$1.8M

$1.8M/yr · 1.1M searches

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Price range

Great$4.95–$68.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.2%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,091.69

avg incumbent reviews — the moat a new listing must climb

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Brand share

Bad93%

top-5 brand share — brand-locked demand

Growth

Bad-29.3%

90-day search growth — must beat 0% to launch

Is jawline exerciser profitable on Amazon?

According to Flapen's Amazon United States niche tracking, jawline exerciser is a $1.8M/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jan. Verdict: Worth a look — 59/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

jawline exerciser market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 60K–80K; avg 3,000–4,000/product
Revenue / yr: $1.6M–$2.1M; units × avg price
Conversion rate: 6.2%
Avg BSR: #1,382
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 0.8%
Avg brand age: 36 months
Avg seller age: 132 days

Competition: brands, sellers & click share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 falling

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

Jawzrsize37%
FGVOPJM24%
Mayena Sports14%
TEAWOO12%
HUGEOAKS7%
JAWCO4%
Open — no brand owns it (2 brands, 4%)

jawline exerciser demand & seasonality

Weekly Amazon search volume, last 104 weeks — -29.3% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 2.0×

Open Trend

Top jawline exerciser search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

jaw exerciser540K/yr -27.6%4.1% conv.
jawline exerciser91K/yr -15.2%3.8% conv.
jawzrsize182K/yr -51.5%7.7% conv.
jaw trainer71K/yr -28.0%5.3% conv.
jaw exerciser for men29K/yr -23.7%4.1% conv.
mewing30K/yr -19.1%1.9% conv.
jaw exerciser for women23K/yr -20.5%2.0% conv.
ejercitador de mandbula22K/yr -46.5%2.5% conv.
face exerciser22K/yr -33.2%0.6% conv.
jaw strengthener16K/yr -14.8%4.0% conv.

All search terms

Top jawline exerciser products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Jaw Exerciser for Men & Women - 3 Resistance Levels (6 pcs) BPA Free Silicone jawline Exerciser Gum Tablets Jaw Trainer & Shaper for Beginner Intermediate & Advanced Users

FGVOPJM$6.953.9★1,090 rev

Jawzrsize Pop N Go and Custom Fit Jaw Enhancer Bundles- Jaw Face and Neck Exerciser and Toner Blue Green 2 Count

Jawzrsize$33.734.1★950 rev

Jawzrsize Pop N Go and Custom Fit Jaw Enhancer Bundles- Jaw Face and Neck Exerciser and Toner Blue 2 Count

Jawzrsize$34.544.2★1,043 rev

Mayena Jaw Exerciser Classic | 4 Set Silicone Jawline Exercisers | Powerful Jaw Trainer & Jawline Shaper | Strengthens Facial Muscles & Defines the Jawline

Mayena Sports$20.454.1★3,822 rev

TEAWOO 9PCS Jaw Exerciser for Men & Women 2 Model Set with 3 Resistance Levels Silicone Jaw Toner for Beginner Intermediate & Advanced Users Patented Jawline Exerciser (White/Grey/Black)

TEAWOO$10.424.1★412 rev

Newest

by launch date

12 PCS Jaw Exerciser for Men & Women 3 Resistance Levels BPA Free Silicone Jaw Trainer Helps Define Jawline & Tone Facial Contours Jaw Toner for Beginners Intermediate & Advanced Users

TEAWOO$6.5436 rev

7mo ago

Jaw Trainer-Jawline Exerciser for Men & Women|3 Resistance Levels Jaw Exerciser for Beginner Intermediate & Advanced Users

FGVOPJM$10.08107 rev

1y ago

HUGEOAKS JE-PRO Jaw Exerciser for Men and Women Resistance Adjustable 46-130 LBS Jaw Face and Neck Exerciser Powerful Jawline Trainer - Slims and Trims the Face (1 Pack)

HUGEOAKS$34.6289 rev

1y ago

TEAWOO 9PCS Jaw Exerciser for Men & Women 2 Model Set with 3 Resistance Levels Silicone Jaw Toner for Beginner Intermediate & Advanced Users Patented Jawline Exerciser (White/Grey/Black)

TEAWOO$10.42412 rev

2y ago

JAWCO$19.37440 rev

2y ago

What reviews say buyers love and hate about jawline exerciser

What buyers praise and complain about, mined from review topics.

What buyers love

Efficiency14%

“this product is efficient”

Ease Of Use10%

“Easy to use”

Quality-Overall10%

“The build quality is impressive for the price”

Durability7%

“It's durable”

Flavor7%

“Mints my favorite flavor so far”

Advertised Vs Actual Product7%

“Works as advertised”

Taste-Overall5%

“Tastes great and addicting at the gym”

Value For Money4%

“Worth it”

Ease Of Chewing/Swallowing4%

“Chewability”

Comfort-Overall3%

“Very very comfortable”

What buyers complain about

Durability23%

“broke in less than 2 weeks”

Advertised Vs Actual Product8%

“Very deceptive marketing”

Hard Feel7%

“These things are hard”

Ease Of Chewing/Swallowing7%

“then after chewing for a minute it becomes really soft”

Quality-Overall6%

“Low Quality Product Breaks”

Value For Money5%

“Waste of Money”

Size-Overall4%

“Way too small”

Side Effects3%

“This is not a normal or desirable effect”

Ease Of Use3%

“Theyre hard and difficult to use”

Material Quality3%

“the material is breaking”

Top return reasons

Size-Overall21%

Advertised Vs Actual Product13%

Functionality-Overall12%

Comfort-Overall7%

Defective Material/Parts7%

Durability6%

Material Quality4%