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Jawline Exerciser

Maybe

An estimated 0.9% of orders come back. But demand is soft, at -29.3% this quarter, so Jawline Exerciser is a Maybe.

Flapen Score
59
59 / 100Top 13% of 14,768 Health & Household niches · +10 vs the category median of 49
Market size
$1.8M/yr1.1M searches / yr
90-day growth
-29.3%search demand this quarter
Competition
68%top-5 click share · 8 brands · 10 sellers

Flapen Score

Jawline Exerciser against its category

The dotted line is the Health & Household average. Past it, Jawline Exerciser is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average
See the method

Market

The Jawline Exerciser market on Amazon at a glance

Shoppers on Amazon United States searched for Jawline Exerciser 1.1M times last year and spent an estimated $1.8M. The top 5 brands take 93% of clicks. Demand peaks in Jan. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 6.2% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -29.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.8M a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-29.3%
Conversion, latest week
6.2%
Market size, estimated
$1.8Ma year
Peak month
January2.0× the quietest month
Top search term
jaw exerciser540K searches a year

02 · Price

A sale here is worth $26.07.

Listings sell for $26.07 on average, from $4.95 to $68.94. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At $26.07 that is $78K to $104K a year per listing.

Average price
$26.07inside the $15 to $100 sweet spot
Price range
$4.95–$68.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
3,000–4,000
Revenue per listing a year
$78K–$104K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #1,382 within Occupational & Physical Therapy Aids. It carries 1,092 reviews at 4.04 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.8%
Average rank
#1,382in Occupational & Physical Therapy Aids
Average rating
4.04 starsAmazon United States average 4.42 stars
Average reviews
1,092per listing
Listings tracked
16

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Jawline Exerciser products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

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The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

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Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

10

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

4%

  • Brand 137%
  • Brand 224%
  • Brand 314%
  • Brand 412%
  • Brand 57%
  • Brand 64%
  • Open — no brand owns it (2 brands, 4%)

Demand

Jawline Exerciser search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.0×

Search terms

Top Jawline Exerciser search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jaw exerciser540K/yr
  • jawline exerciser91K/yr
  • jawzrsize182K/yr
  • jaw trainer71K/yr
  • jaw exerciser for men29K/yr
  • mewing30K/yr
  • jaw exerciser for women23K/yr
  • ejercitador de mandbula22K/yr
  • face exerciser22K/yr
  • jaw strengthener16K/yr

Reviews and returns

What reviews say buyers love and hate about Jawline Exerciser

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Efficiency”
23%of negative reviews mention “Durability”
0.9%of orders come back
“broke in less than 2 weeks”
A buyer, on “Durability”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

Keep looking

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FAQ

Common Jawline Exerciser questions

Answered from the same tracked data.