Jason Toothpaste

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 20.1% of those searches ended in a purchase. Searches in the last 90 days moved +2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.5M a year.

Searches, last 12 months

1.6M

Growth, 90 days vs prior 90

+2.9%

Conversion, latest week

20.1%

Market size, estimated

$4.5Ma year

Top search term

toms toothpaste815K searches a year

Listings sell for $13.80 on average, from $5.01 to $20.77. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 15,000 to 20,000 of them. At $13.80 that is $207K to $276K a year per listing.

Average price

$13.80under the $15 to $100 sweet spot

Price range

$5.01–$20.77

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

300K–400K

Units per listing a year

15,000–20,000

Revenue per listing a year

$207K–$276K

Returns

0.4%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #143 within Toothpaste. It carries 5,700 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#143in Toothpaste

Average rating

4.65 starsAmazon United States average 4.42 stars

Average reviews

5,700per listing

Listings tracked

16

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

69 months