Jason Toothpaste
Worth a lookShows searches that convert (20.1% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible20.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Market size
Incredible$4.5M$4.5M/yr · 1.6M searches
Avg price
Good$13.80avg listing price — sweet spot $15–$100
Price range
Okay$5.01–$20.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Growth
Okay+2.9%90-day search growth — must beat 0% to launch
Review moat
Bad5,699.75avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
Is jason toothpaste profitable on Amazon?
According to Flapen's Amazon United States niche tracking, jason toothpaste is a $4.5M/yr Amazon United States market (1.6M searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
jason toothpaste market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 300K–400K
- avg 15,000–20,000/product
- Revenue / yr
- $4.1M–$5.5M
- units × avg price
- Conversion rate
- 20.1%
- Avg BSR
- #143
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 0.0%
- Avg brand age
- 69 months
- Avg seller age
- 121 days
Competition: brands, sellers & click share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
4 rising
Sellers
651
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
0%
- Tom's of Maine77%
- Burt's Bees12%
- Native7%
- Desert Essence5%
- Open — no brand owns it (0%)
jason toothpaste demand & seasonality
Weekly Amazon search volume, last 11 weeks — +2.9% search growth over the last 90 days.Top jason toothpaste search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- toms toothpaste815K/yr
- toms of maine toothpaste153K/yr
- burts bees toothpaste158K/yr
- native toothpaste78K/yr
- desert essence toothpaste70K/yr
- toms toothpaste fluoride free55K/yr
- jason toothpaste56K/yr
- toothpaste toms39K/yr
- toms of maine41K/yr
- native toothpaste floride-free21K/yr
Top jason toothpaste products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Toms of Maine Fluoride-Free Antiplaque & Whitening Natural Toothpaste Peppermint 5.5 oz. (Pack of 2)
Tom's of Maine$11.834.6★45,466 rev
Native Fluoride Free Toothpaste Whitening - for Adult Kids 2+ Oral Care - Wild Mint & Peppermint Oil Flavor 4.1oz (Pack of 3)
Native$17.994.8★921 rev
Burts Bees Toothpaste Natural Flavor Fluoride-Free Purely White Zen Peppermint 4.7 oz Pack of 3
Burt's Bees$15.864.6★5,754 rev
Toms of Maine Whole Care Natural Toothpaste with Fluoride Spearmint 4 Ounce (Pack of 3) (Packaging May Vary)
Tom's of Maine$15.284.6★6,178 rev
Toms of Maine Whiten Plus Deep Clean Whitening Toothpaste Natural Whitening Toothpaste with Plant-Based Cleansers Enamel Safe Whitens Without Causing Sensitivity Peppermint 4.0 oz (Pack of 3)
Tom's of Maine$16.074.6★852 rev
Newest
by launch date
Toms of Maine Rapid Relief Plus Sensitive Teeth Toothpaste Fluoride Free Gentle Mint 4.5 Oz 3 Pack Clinically Proven Enamel Safe Builds Arginine and Calcium Shield Around Teeth
Tom's of Maine$15.90364 rev
Native Fluoride Free Toothpaste Whitening - for Adult Kids 2+ Oral Care - Wild Mint & Peppermint Oil Flavor 4.1oz (Pack of 3)
Native$17.99921 rev
Toms of Maine Whiten Plus Deep Clean Whitening Toothpaste Natural Whitening Toothpaste with Plant-Based Cleansers Enamel Safe Whitens Without Causing Sensitivity Peppermint 4.0 oz (Pack of 3)
Tom's of Maine$16.07852 rev
Toms of Maine Whiten Plus Coconut Oil Fluoride Free Toothpaste Natural Whitening Toothpaste with Plant-Based Cleansers Whitens Without Causing Sensitivity Gentle Mint 4.0 Oz (Pack of 3)
Tom's of Maine$16.95911 rev
Toms of Maine Whiten Plus Coconut Oil Fluoride Free Toothpaste Natural Whitening Toothpaste with Coconut Oil and Plant-Based Cleansers Whitens Without Causing Sensitivity Gentle Mint 4.0 Oz
Tom's of Maine$5.011,103 rev
Trending
90-day click momentumToms of Maine Rapid Relief Plus Sensitive Teeth Toothpaste Fluoride Free Gentle Mint 4.5 Oz 3 Pack Clinically Proven Enamel Safe Builds Arginine and Calcium Shield Around Teeth
Tom's of Maine$15.904.8★
Burts Bees Toothpaste Natural Flavor Charcoal with Fluoride Toothpaste Mountain Mint 3 x 4.7oz
Burt's Bees$15.604.6★
Toms of Maine Whiten Plus Deep Clean Whitening Toothpaste with Fluoride Natural Whitening Toothpaste with Plant-Based Cleansers Enamel Safe Formula Peppermint 4.0 oz
Tom's of Maine$5.584.6★
Native Fluoride Free Toothpaste Whitening - for Adult Kids 2+ Oral Care - Wild Mint & Peppermint Oil Flavor 4.1oz (Pack of 3)
Native$17.994.8★
Toms of Maine Whiten Plus Deep Clean Whitening Toothpaste Natural Whitening Toothpaste with Plant-Based Cleansers Enamel Safe Whitens Without Causing Sensitivity Peppermint 4.0 oz (Pack of 3)
Tom's of Maine$16.074.6★
What reviews say buyers love and hate about jason toothpaste
What buyers praise and complain about, mined from review topics.What buyers love
“your teeth became very white”
“Still a good quality paste”
“My teeth feel clean”
“Good for sensitive teeth”
“Good price”
“This is so effective and works great”
“great product chemical free”
“keeps my breath fresh”
“i love the ingredients”
“It cleans just as expected”
What buyers complain about
“Toxic ingredients”
“False advertising”
“Expensive”
“quality control went down”
“the texture is awful”
“Have to brush twice as long”
“Contains mold & lead”
“was misled by the term natural in the product name”
“allergic reactions to this new formula”
“Also the toothpaste is more watery than expected”
Top return reasons
Common jason toothpaste questions
- Is jason toothpaste profitable to sell on Amazon United States?
- The niche generates $4.5M/yr across 16 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +2.9%. Flapen's verdict: Worth a look (52/100).
- How competitive is the jason toothpaste niche?
- 4 brands and 651 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in jason toothpaste?
- Top complaints mined from reviews: Ingredients-Overall, Advertised Vs Actual Product, Value For Money. The return rate is 0.4%.
- What does it cost to enter the jason toothpaste niche?
- Listings span $5.01–$20.77; the average listing price is $13.80 (sweet spot $15–$100). The average incumbent carries 5,700 reviews — the moat a new listing must climb.