Japanese Toothpaste

Shoppers searched for this 4.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved +57.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.8M a year.

Searches, last 12 months

4.0M

Growth, 90 days vs prior 90

+57.7%

Conversion, latest week

5.8%

Market size, estimated

$4.8Ma year

Peak month

July17.8× the quietest month

Top search term

kugig toothpaste731K searches a year

Listings sell for $20.73 on average, from $9.63 to $31.70. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 30,000 to 40,000 of them. At $20.73 that is $622K to $829K a year per listing.

Average price

$20.73inside the $15 to $100 sweet spot

Price range

$9.63–$31.70

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

400K–500K

Units per listing a year

30,000–40,000

Revenue per listing a year

$622K–$829K

Returns

0.3%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #320 within Toothpaste. It carries 18,198 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

80%

Out of stock, average day

1.0%

Average rank

#320in Toothpaste

Average rating

4.26 starsAmazon United States average 4.42 stars

Average reviews

18,198per listing

Listings tracked

15

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

47 months