Is jack and jill natural toothpaste kids profitable to sell on Amazon United States?

The niche generates $344K/yr across 19 tracked products. 90-day search growth is +3.1%. Flapen's verdict: Worth a look (50/100).

How competitive is the jack and jill natural toothpaste kids niche?

3 brands and 15 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in jack and jill natural toothpaste kids?

Top complaints mined from reviews: Ease Of Use, Size-Overall, Value For Money. The return rate is 0.5%.

What does it cost to enter the jack and jill natural toothpaste kids niche?

Listings span $8.58–$32.20; the average listing price is $16.21 (sweet spot $15–$100). The average incumbent carries 2,034 reviews — the moat a new listing must climb.

Jack and Jill Natural Toothpaste Kids

Worth a look

Shows low returns (0.5%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Incredible12.2%

search→purchase rate — share of searches ending in a sale

Avg price

Great$16.21

avg listing price — sweet spot $15–$100

Price range

Good$8.58–$32.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$344K

$344K/yr · 174K searches

Review moat

Okay2,034.11

avg incumbent reviews — the moat a new listing must climb

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+3.1%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Brand share

Bad100%

top-5 brand share — brand-locked demand

Is jack and jill natural toothpaste kids profitable on Amazon?

According to Flapen's Amazon United States niche tracking, jack and jill natural toothpaste kids is a $344K/yr Amazon United States market (174K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

jack and jill natural toothpaste kids market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 25K–30K; avg 1,250–1,500/product
Revenue / yr: $405K–$486K; units × avg price
Conversion rate: 12.2%
Avg BSR: #27
Page quality: 0%
Prime: 95%
Sponsored: 58%
Out of stock: 0.4%
Avg brand age: 60 months
Avg seller age: 155 days

Competition: brands, sellers & click share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

3 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

JACK N' JILL77%
Jack N' Jill22%
Boka1%
Open — no brand owns it (0%)

jack and jill natural toothpaste kids demand & seasonality

Weekly Amazon search volume, last 27 weeks — +3.1% search growth over the last 90 days.

Open Trend

Top jack and jill natural toothpaste kids search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

jack and jill toothpaste84K/yr +17.1%13.5% conv.
jack n jill natural kids toothpaste39K/yr +9.2%11.4% conv.
jack n jill toothpaste17K/yr -3.5%9.5% conv.
jack n jill9K/yr -2.6%2.4% conv.
jack and jill natural toothpaste kids24K/yr -72.7%8.0% conv.
jack n jill natural toothpaste3K/yr +8.2%9.2% conv.

All search terms

Top jack and jill natural toothpaste kids products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Jack N Jill Natural Kids Toothpaste - Blueberry & Strawberry - Organic Gluten Free Vegan BPA Free Fluoride Free SLS Free Dairy Free - Making Toothbrushing Fun for Kids - 1.76 oz (Pack of 2)

JACK N' JILL$16.334.7★2,870 rev

Jack N Jill Natural Certified Toothpaste for Kids - Fluoride Free Kids & Toddlers Toothpaste Gently Cleans Teeth 40% Xylitol BPA Free - Flavor Free 1.76 oz (Pack of 1)

Jack N' Jill$8.584.6★3,149 rev

Jack N Jill Mega Natural Certified Toothpaste 4X More - Fluoride Free Kids & Toddlers Toothpaste Gently Cleans Teeth Helps Soothe Gums 40% Xylitol BPA Free - Strawberry 7.05 oz (1-Pack)

JACK N' JILL$22.674.4★122 rev

Jack N Jill Natural Certified Kids Toothpaste: Blueberry - Organic Fruit Flavoring 40% Xylitol Gluten Free Vegan Fluoride Free SLS Free Sugar-Free - 1.76 oz (Pack of 1)

JACK N' JILL$9.524.6★1,173 rev

Jack N Jill Natural Childrens Toothpaste Organic Strawberry Fluoride Free SLS Free Vegan 1.76oz 3-Pack

JACK N' JILL$21.054.7★3,141 rev

Newest

by launch date

Jack N Jill Natural Certified Toothpaste for Kids - Fluoride Free Kids & Toddlers Toothpaste Gently Cleans Teeth Helps Soothe Gums 40% Xylitol BPA Free - 1.76 oz (Variety Pack of 3)

Jack N' Jill$20.7935 rev

1y ago

Jack N Jill Mega Natural Certified Toothpaste 4X More - Fluoride Free Kids & Toddlers Toothpaste Gently Cleans Teeth Helps Soothe Gums 40% Xylitol BPA Free - Strawberry 7.05 oz (1-Pack)

JACK N' JILL$22.67122 rev

1y ago

Boka Fluoride Free Toothpaste Nano Hydroxyapatite Toothpaste - Strawberry Mango Flavor 4 oz 1Pk

Boka$11.7911,792 rev

2y ago

Jack N Jill Natural Certified Toothpaste for Kids - Fluoride Free Kids & Toddlers Toothpaste Gently Cleans Teeth 40% Xylitol BPA Free - Flavor Free 1.76 oz (Pack of 2)

JACK N' JILL$16.293,149 rev

3y ago

Jack N Jill Natural Kids Toothpaste - Bubble Gum & Berries & Cream - Organic Gluten Free Vegan BPA Free Fluoride Free SLS Free Dairy Free - Make Toothbrushing Fun for Kids - 1.76 oz (Pack of 2)

JACK N' JILL$16.04136 rev

5y ago

What reviews say buyers love and hate about jack and jill natural toothpaste kids

What buyers praise and complain about, mined from review topics.

What buyers love

Tooth Brightening13%

“keeps their teeth pearly white”

Ingredients-Overall11%

“Clean ingredients”

Ease Of Cleaning8%

“cleans effectively”

Smell6%

“It smells fruity”

Cleansing6%

“Sparkling clean”

Toxic/Chemical Free6%

“Love how its non toxic and flavorless”

Quality-Overall6%

“Very happy purchase”

Tooth Sensitivity5%

“Great for sensitive gums like I have”

Texture/Consistency-Overall4%

“Perfect texture and well loved by my toddler”

Value For Money4%

“Decent size for the price”

What buyers complain about

Ease Of Use13%

“Difficult tube”

Size-Overall12%

“Its a big tube”

Value For Money8%

“Waste of money”

Ease Of Cleaning6%

“Didnt make my mouth feel clean”

Contamination3%

“This product is contaminated with LEAD = UNSAFE”

Ingredients-Overall3%

“Bad ingredients”

Taste-Overall3%

“This is the ONLY one Ive found that truly has no taste”

Durability3%

“However, I feel like it didnt last us that long”

Functionality-Overall3%

“Not working”

Smell2%

“Chemical smell”

Top return reasons

Size-Overall24%

Advertised Vs Actual Product23%

Ingredients-Overall10%

Value For Money9%

Leak-Proof4%

Smell4%