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Jack and Jill Natural Toothpaste Kids

Maybe

An estimated 0.5% of orders come back. But the top 5 brands take 100% of clicks, so Jack and Jill Natural Toothpaste Kids is a Maybe.

Flapen Score
50
50 / 100
Top 44% of 14,768 Health & Household niches · +1 vs the category median of 49
Market size
$344K/yr174K searches / yr
90-day growth
+3.1%search demand this quarter
Competition
60%top-5 click share · 3 brands · 15 sellers

Flapen Score

Jack and Jill Natural Toothpaste Kids against its category

The dotted line is the Health & Household average. Past it, Jack and Jill Natural Toothpaste Kids is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jack and Jill Natural Toothpaste Kids market on Amazon at a glance

Shoppers on Amazon United States searched for Jack and Jill Natural Toothpaste Kids 174K times last year and spent an estimated $344K. All 3 brands take every click. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 12.2% of those searches ended in a purchase.

Shoppers searched for this 174K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.2% of those searches ended in a purchase. Searches in the last 90 days moved +3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $344K a year.

Searches, last 12 months
174K
Growth, 90 days vs prior 90
+3.1%
Conversion, latest week
12.2%
Market size, estimated
$344Ka year
Top search term
jack and jill toothpaste84K searches a year

02 · Price

A sale here is worth $16.21.

Listings sell for $16.21 on average, from $8.58 to $32.20. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At $16.21 that is $20K to $24K a year per listing.

Average price
$16.21inside the $15 to $100 sweet spot
Price range
$8.58–$32.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
1,250–1,500
Revenue per listing a year
$20K–$24K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

58% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #27 within Baby & Child Dental Care. It carries 2,034 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
95%
Out of stock, average day
0.4%
Average rank
#27in Baby & Child Dental Care
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
2,034per listing
Listings tracked
19

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Jack and Jill Natural Toothpaste Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 rising

Sellers

15

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

0%

  • Brand 177%
  • Brand 222%
  • Brand 31%
  • Open — no brand owns it (0%)

Demand

Jack and Jill Natural Toothpaste Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '26JanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.2× · 7 of 12 months tracked

Search terms

Top Jack and Jill Natural Toothpaste Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jack and jill toothpaste84K/yr
  • jack n jill natural kids toothpaste39K/yr
  • jack n jill toothpaste17K/yr
  • jack n jill9K/yr
  • jack and jill natural toothpaste kids24K/yr
  • jack n jill natural toothpaste3K/yr

Reviews and returns

What reviews say buyers love and hate about Jack and Jill Natural Toothpaste Kids

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Tooth Brightening”
13%of negative reviews mention “Ease Of Use”
0.5%of orders come back
“Difficult tube”
A buyer, on “Ease Of Use”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Jack and Jill Natural Toothpaste Kids questions

Answered from the same tracked data.