Jack and Jill Natural Toothpaste Kids
MaybeAn estimated 0.5% of orders come back. But the top 5 brands take 100% of clicks, so Jack and Jill Natural Toothpaste Kids is a Maybe.
- Flapen Score
- 50 / 100Top 44% of 14,768 Health & Household niches · +1 vs the category median of 4950
- Market size
- $344K/yr174K searches / yr
- 90-day growth
- +3.1%search demand this quarter
- Competition
- 60%top-5 click share · 3 brands · 15 sellers
Flapen Score
Jack and Jill Natural Toothpaste Kids against its category
The dotted line is the Health & Household average. Past it, Jack and Jill Natural Toothpaste Kids is stronger. Inside it, weaker.
Market
The Jack and Jill Natural Toothpaste Kids market on Amazon at a glance
Shoppers on Amazon United States searched for Jack and Jill Natural Toothpaste Kids 174K times last year and spent an estimated $344K. All 3 brands take every click. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 12.2% of those searches ended in a purchase.
Shoppers searched for this 174K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.2% of those searches ended in a purchase. Searches in the last 90 days moved +3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $344K a year.
- Searches, last 12 months
- 174K
- Growth, 90 days vs prior 90
- +3.1%
- Conversion, latest week
- 12.2%
- Market size, estimated
- $344Ka year
- Top search term
- jack and jill toothpaste84K searches a year
02 · Price
A sale here is worth $16.21.
Listings sell for $16.21 on average, from $8.58 to $32.20. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At $16.21 that is $20K to $24K a year per listing.
- Average price
- $16.21inside the $15 to $100 sweet spot
- Price range
- $8.58–$32.20
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $20K–$24K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
58% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #27 within Baby & Child Dental Care. It carries 2,034 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 58%
- Prime listings
- 95%
- Out of stock, average day
- 0.4%
- Average rank
- #27in Baby & Child Dental Care
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 2,034per listing
- Listings tracked
- 19
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Jack and Jill Natural Toothpaste Kids products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Jack N Jill Natural Kids Toothpaste - Blueberry & Strawberry - Organic Gluten Free Vegan BPA Free Fluoride Free SLS Free Dairy Free - Making Toothbrushing Fun for Kids - 1.76 oz (Pack of 2)
- Price
- $16.33
- Rating
- 4.7/5
- Reviews
- 2,870
- Age
- 11y ago

Jack N Jill Natural Certified Toothpaste for Kids - Fluoride Free Kids & Toddlers Toothpaste Gently Cleans Teeth 40% Xylitol BPA Free - Flavor Free 1.76 oz (Pack of 1)
- Price
- $8.58
- Rating
- 4.6/5
- Reviews
- 3,149
- Age
- 10y ago

Jack N Jill Mega Natural Certified Toothpaste 4X More - Fluoride Free Kids & Toddlers Toothpaste Gently Cleans Teeth Helps Soothe Gums 40% Xylitol BPA Free - Strawberry 7.05 oz (1-Pack)
- Price
- $22.67
- Rating
- 4.4/5
- Reviews
- 122
- Age
- 1y ago

Jack N Jill Natural Certified Kids Toothpaste: Blueberry - Organic Fruit Flavoring 40% Xylitol Gluten Free Vegan Fluoride Free SLS Free Sugar-Free - 1.76 oz (Pack of 1)
- Price
- $9.52
- Rating
- 4.6/5
- Reviews
- 1,173
- Age
- 10y ago

Jack N Jill Natural Childrens Toothpaste Organic Strawberry Fluoride Free SLS Free Vegan 1.76oz 3-Pack
- Price
- $21.05
- Rating
- 4.7/5
- Reviews
- 3,141
- Age
- 13y ago
Trending
estimated 90-day click momentum
Jack N Jill Natural Childrens Toothpaste Organic Strawberry Fluoride Free SLS Free Vegan 1.76oz 3-Pack
- Price
- $21.05
- Rating
- 4.7/5
- Reviews
- 3,141
- Age
- 13y ago

Jack N Jill Natural Certified Kids Toothpaste: Blueberry - Organic Fruit Flavoring 40% Xylitol Gluten Free Vegan Fluoride Free SLS Free Sugar-Free - 1.76 oz (Pack of 1)
- Price
- $9.52
- Rating
- 4.6/5
- Reviews
- 1,173
- Age
- 10y ago

Jack N Jill Natural Kids Toothpaste - Strawberry - Organic Gluten Free Vegan BPA Free Fluoride Free SLS Free Dairy Free - Making Toothbrushing Fun for Kids - 1.76 oz (Pack of 2)
- Price
- $15.75
- Rating
- 4.7/5
- Reviews
- 3,141
- Age
- 13y ago

Jack N Jill Natural Certified Toothpaste for Kids - Fluoride Free Kids & Toddlers Toothpaste Gently Cleans Teeth Helps Soothe Gums 40% Xylitol BPA Free - 1.76 oz (Variety Pack of 3)
- Price
- $20.79
- Rating
- 4.8/5
- Reviews
- 35
- Age
- 1y ago

Jack N Jill Natural Certified Toothpaste for Kids - Fluoride Free Kids & Toddlers Toothpaste Gently Cleans Teeth 40% Xylitol BPA Free - Flavor Free 1.76 oz (Pack of 3)
- Price
- $21.34
- Rating
- 4.6/5
- Reviews
- 3,149
- Age
- 9y ago
Newest
by launch date
Jack N Jill Natural Certified Toothpaste for Kids - Fluoride Free Kids & Toddlers Toothpaste Gently Cleans Teeth Helps Soothe Gums 40% Xylitol BPA Free - 1.76 oz (Variety Pack of 3)
- Price
- $20.79
- Rating
- 4.8/5
- Reviews
- 35
- Age
- 1y ago

Jack N Jill Mega Natural Certified Toothpaste 4X More - Fluoride Free Kids & Toddlers Toothpaste Gently Cleans Teeth Helps Soothe Gums 40% Xylitol BPA Free - Strawberry 7.05 oz (1-Pack)
- Price
- $22.67
- Rating
- 4.4/5
- Reviews
- 122
- Age
- 1y ago

Boka Fluoride Free Toothpaste Nano Hydroxyapatite Toothpaste - Strawberry Mango Flavor 4 oz 1Pk
- Price
- $11.79
- Rating
- 4.6/5
- Reviews
- 11,792
- Age
- 2y ago

Jack N Jill Natural Certified Toothpaste for Kids - Fluoride Free Kids & Toddlers Toothpaste Gently Cleans Teeth 40% Xylitol BPA Free - Flavor Free 1.76 oz (Pack of 2)
- Price
- $16.29
- Rating
- 4.6/5
- Reviews
- 3,149
- Age
- 3y ago

Jack N Jill Natural Kids Toothpaste - Bubble Gum & Berries & Cream - Organic Gluten Free Vegan BPA Free Fluoride Free SLS Free Dairy Free - Make Toothbrushing Fun for Kids - 1.76 oz (Pack of 2)
- Price
- $16.04
- Rating
- 4.6/5
- Reviews
- 136
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 rising
Sellers
15
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
60%
Top 20: 100%
Open market
0%
- JACK N' JILL77%
- Jack N' Jill22%
- Boka1%
- Open — no brand owns it (0%)
Demand
Jack and Jill Natural Toothpaste Kids search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2× · 7 of 12 months tracked
Search terms
Top Jack and Jill Natural Toothpaste Kids search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- jack and jill toothpaste84K/yr
- jack n jill natural kids toothpaste39K/yr
- jack n jill toothpaste17K/yr
- jack n jill9K/yr
- jack and jill natural toothpaste kids24K/yr
- jack n jill natural toothpaste3K/yr
Reviews and returns
What reviews say buyers love and hate about Jack and Jill Natural Toothpaste Kids
We read the reviews and the return reasons for every product selling here.
“Difficult tube”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Jack and Jill Natural Toothpaste Kids questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









