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Ivy Dry

Pass

Ivy Dry scores 66 out of 100, a Pass. Shoppers spend an estimated $292K a year here, search demand grew +489.5% this quarter, and an estimated 0.1% of orders come back.

Filters Trending
Flapen Score
66
66 / 100
Top 3% of 14,768 Health & Household niches · +17 vs the category median of 49
Market size
$292K/yr145K searches / yr
90-day growth
+489.5%search demand this quarter
Competition
58%top-5 click share · 12 brands · 83 sellers

Flapen Score

Ivy Dry against its category

The dotted line is the Health & Household average. Past it, Ivy Dry is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ivy Dry market on Amazon at a glance

Shoppers on Amazon United States searched for Ivy Dry 145K times last year and spent an estimated $292K. The top 5 brands take 76% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 66 out of 100, a Pass.

01 · Demand

An estimated 11.3% of those searches ended in a purchase.

Shoppers searched for this 145K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.3% of those searches ended in a purchase. Searches in the last 90 days moved +489.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $292K a year.

Searches, last 12 months
145K
Growth, 90 days vs prior 90
+489.5%
Conversion, latest week
11.3%
Market size, estimated
$292Ka year
Peak month
June36.5× the quietest month
Top search term
ivy dry49K searches a year

02 · Price

A sale here is worth $17.83.

Listings sell for $17.83 on average, from $6.24 to $68.72. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $17.83 that is $13K to $18K a year per listing.

Average price
$17.83inside the $15 to $100 sweet spot
Price range
$6.24–$68.72
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
$13K–$18K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

45% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 16.7% of listings are out of stock. The average listing ranks #438 within Itching & Rash Treatments. It carries 4,426 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
60%
Out of stock, average day
16.7%
Average rank
#438in Itching & Rash Treatments
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
4,426per listing
Listings tracked
20

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 85 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
85 months

Products

Top Ivy Dry products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

83

Top-5 brand share

76%

Top 20: 95%

Top-5 click share

58%

Top 20: 100%

Open market

19%

  • Brand 154%
  • Brand 26%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Ivy Dry search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 36.5×

Search terms

Top Ivy Dry search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ivy dry49K/yr
  • ivy dry spray17K/yr
  • ivarest28K/yr
  • ivarest poison. ivy treatment cream20K/yr
  • ivy dry super itch relief spray12K/yr
  • ivy dry super5K/yr
  • ivy dry cream2K/yr
  • ivyrest3K/yr
  • ivy-dry3K/yr
  • ivy rest2K/yr

Reviews and returns

What reviews say buyers love and hate about Ivy Dry

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Itch Relief”
26%of negative reviews mention “Allergies”
0.1%of orders come back
“so itchy”
A buyer, on “Allergies”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Ivy Dry questions

Answered from the same tracked data.