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Ivy Block

Maybe

Search demand grew +354.2% this quarter. But shoppers spend an estimated $48K a year here, so Ivy Block is a Maybe.

Filters Trending
Flapen Score
52
52 / 100
Top 36% of 14,768 Health & Household niches · +3 vs the category median of 49
Market size
$48K/yr36K searches / yr
90-day growth
+354.2%search demand this quarter
Competition
70%top-5 click share · 8 brands · 26 sellers

Flapen Score

Ivy Block against its category

The dotted line is the Health & Household average. Past it, Ivy Block is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ivy Block market on Amazon at a glance

Shoppers on Amazon United States searched for Ivy Block 36K times last year and spent an estimated $48K. The top 5 brands take 92% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 8.2% of those searches ended in a purchase.

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved +354.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $48K a year.

Searches, last 12 months
36K
Growth, 90 days vs prior 90
+354.2%
Conversion, latest week
8.2%
Market size, estimated
$48Ka year
Peak month
June15.0× the quietest month
Top search term
ivy block10K searches a year

02 · Price

A sale here is worth $16.46.

Listings sell for $16.46 on average, from $6.98 to $27.94. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $16.46 that is $4K to $8K a year per listing.

Average price
$16.46inside the $15 to $100 sweet spot
Price range
$6.98–$27.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #152 within Itching & Rash Treatments. It carries 2,414 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
87%
Out of stock, average day
11.5%
Average rank
#152in Itching & Rash Treatments
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
2,414per listing
Listings tracked
15

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
74 months

Products

Top Ivy Block products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 70% of clicks. A locked shelf that new listings rarely crack.

$0$5K$10K$14K$19K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

26

Est. top-5 brand share

92%

Top 20: 100%

Est. top-5 click share

70%

Top 20: 100%

Open market

4%

  • CoreTex58%
  • FARMER'S DEFENSE14%
  • Medtecs8%
  • R&R Lotion6%
  • Tecnu Extreme5%
  • Marie Originals4%
  • Open — no brand owns it (2 brands, 4%)

Demand

Ivy Block search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 15.0×

Search terms

Top Ivy Block search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • ivy block10K/yr
  • poison ivy protective clothing6K/yr
  • poison ivy protection4K/yr
  • ivy block barrier cream3K/yr
  • poison ivy barrier cream4K/yr
  • poison ivy prevention3K/yr
  • bentoquatam2K/yr
  • bentoquatam ivy block lotion3K/yr

Reviews and returns

What reviews say buyers love and hate about Ivy Block

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Itch Relief”
30%of negative reviews mention “Allergies”
0.7%of orders come back
“cause the rash”
A buyer, on “Allergies”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Ivy Block questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data