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52

Ivy Block

Worth a look

Shows demand growing +354.2% this quarter, but a small market ($48K/yr) keeps it on the watch list.

Market size 12Growth 100Conversion 80Competition 25Returns 96Price range 62Avg price 79Brand share 20Review moat 41Quality gap 30

Growth

Incredible+354.2%

90-day search growth — must beat 0% to launch

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Conversion

Great8.2%

search→purchase rate — share of searches ending in a sale

Avg price

Great$16.46

avg listing price — sweet spot $15–$100

Price range

Good$6.98–$27.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,414

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad70%

top-5 click share — a locked-up shelf

Brand share

Bad92%

top-5 brand share — brand-locked demand

Market size

Bad$48K

$48K/yr · 36K searches

Signals Trending

Is ivy block profitable on Amazon?

According to Flapen's Amazon United States niche tracking, ivy block is a $48K/yr Amazon United States market (36K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 52/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

ivy block market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.
Units sold / yr
3K–4K
avg 250–500/product
Revenue / yr
$49K–$66K
units × avg price
Conversion rate
8.2%
Avg BSR
#152
Page quality
0%
Prime
87%
Sponsored
80%
Out of stock
11.5%
Avg brand age
74 months
Avg seller age
153 days

Competition: brands, sellers & click share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 rising

Sellers

26

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

4%

  • CoreTex58%
  • FARMER'S DEFENSE14%
  • Medtecs8%
  • R&R Lotion6%
  • Tecnu Extreme5%
  • Marie Originals4%
  • Open — no brand owns it (2 brands, 4%)

ivy block demand & seasonality

Weekly Amazon search volume, last 104 weeks — +354.2% search growth over the last 90 days.
2K2KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 15.0×

Top ivy block search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.
  • ivy block10K/yr
  • poison ivy protective clothing6K/yr
  • poison ivy protection4K/yr
  • ivy block barrier cream3K/yr
  • poison ivy barrier cream4K/yr
  • poison ivy prevention3K/yr
  • bentoquatam2K/yr
  • bentoquatam ivy block lotion3K/yr
All search terms

Top ivy block products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$5K20%$10K30%$14K40%$19K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

What reviews say buyers love and hate about ivy block

What buyers praise and complain about, mined from review topics.

What buyers love

Itch Relief13%

“It helped with the itch some”

Efficiency10%

“For me it works instantly and very effectively”

Quality-Overall9%

“Excellent product”

Allergies8%

“didnt irritate my skin”

Value For Money6%

“A great price”

Advertised Vs Actual Product5%

“The product worked as advertised”

Ease Of Cleaning5%

“my clothes came out clean”

Ease Of Use4%

“Easy to use”

Size-Overall3%

“Nice fit”

Skin Health3%

“This does indeed treat the skin burns, pains and irritation very well”

What buyers complain about

Allergies30%

“cause the rash”

Functionality-Overall9%

“Don't relive anything”

Value For Money3%

“Not worth the investment”

Itch Relief2%

“doesnt not keep the itch away”

Skin Health2%

“it didnt help heal the skin or anything”

Moist/Dry2%

“Dried it out”

Pain Relief-Overall2%

“not enough relief”

Thickness1%

“Very very thin”

Advertised Vs Actual Product1%

“Not as imaged”

Sensitivity-Overall1%

“I am very sensitive to poison ivy”

Top return reasons

Size-Overall36%
Advertised Vs Actual Product10%
Functionality-Overall9%
Material Quality7%
Value For Money5%
Color4%
Thin3%
Ingredients-Overall3%
Itch Relief3%
Length2%

Common ivy block questions

Is ivy block profitable to sell on Amazon United States?
The niche generates $48K/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +354.2%. Flapen's verdict: Worth a look (52/100).
How competitive is the ivy block niche?
8 brands and 26 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in ivy block?
Top complaints mined from reviews: Allergies, Functionality-Overall, Value For Money. The return rate is 0.7%.
When does demand for ivy block peak?
Demand peaks in May–Jun–Jul–Aug; the busiest month runs 15.0× the quietest.
What does it cost to enter the ivy block niche?
Listings span $6.98–$27.94; the average listing price is $16.46 (sweet spot $15–$100). The average incumbent carries 2,414 reviews — the moat a new listing must climb.