Is ivory snow laundry detergent profitable to sell on Amazon United States?

The niche generates $205K/yr across 10 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +6.1%. Flapen's verdict: Skip it (42/100).

How competitive is the ivory snow laundry detergent niche?

6 brands and 207 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in ivory snow laundry detergent?

Top complaints mined from reviews: Smell, Leak-Proof, Allergies. The return rate is 0.2%.

What does it cost to enter the ivory snow laundry detergent niche?

Listings span $3.65–$44.18; the average listing price is $15.77 (sweet spot $15–$100). The average incumbent carries 4,676 reviews — the moat a new listing must climb.

Ivory Snow Laundry Detergent

Skip it

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Great10.0%

search→purchase rate — share of searches ending in a sale

Avg price

Great$15.77

avg listing price — sweet spot $15–$100

Price range

Good$3.65–$44.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$205K

$205K/yr · 131K searches

Growth

Okay+6.1%

90-day search growth — must beat 0% to launch

Review moat

Bad4,675.9

avg incumbent reviews — the moat a new listing must climb

Competition

Bad83%

top-5 click share — a locked-up shelf

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Brand share

Bad97%

top-5 brand share — brand-locked demand

Is ivory snow laundry detergent profitable on Amazon?

According to Flapen's Amazon United States niche tracking, ivory snow laundry detergent is a $205K/yr Amazon United States market (131K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 42/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

ivory snow laundry detergent market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 15K–20K; avg 1,500–2,000/product
Revenue / yr: $237K–$315K; units × avg price
Conversion rate: 10.0%
Avg BSR: #177
Page quality: 0%
Prime: 60%
Sponsored: 60%
Out of stock: 1.5%
Avg brand age: 74 months
Avg seller age: 141 days

Competition: brands, sellers & click share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 rising

Sellers

207

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

Ivory65%
ZENVOIRA14%
GLOBAL PACKING SOLUTIONS10%
IVORY4%
Palmolive4%
Generic3%

ivory snow laundry detergent demand & seasonality

Weekly Amazon search volume, last 20 weeks — +6.1% search growth over the last 90 days.

Open Trend

Top ivory snow laundry detergent search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

ivory dish soap45K/yr +35.3%8.7% conv.
ivory dish soap liquid45K/yr -30.2%9.9% conv.
ivory liquid dish soap10K/yr +5.0%14.0% conv.
ivory sensitive skin body wash7K/yr +39.1%12.4% conv.
ivory body wash sensitive skin5K/yr +57.9%11.1% conv.
ivory dishwashing liquid6K/yr +24.9%9.7% conv.
ivory liquid hand soap5K/yr +12.2%2.7% conv.
ivory liquid3K/yr +23.8%12.8% conv.
ivory hand soap liquid3K/yr -18.2%2.1% conv.
ivory dish soap liquid clear3K/yr -51.8%12.5% conv.

All search terms

Top ivory snow laundry detergent products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Ivory Dish Soap Original 709mL/1.5pt/24fl oz 3 PACK (10 Per master case)

Ivory$17.614.7★1,067 rev

Ivory Classic Scent Dishwashing Liquid Dish Soap 19.4 Fl. Oz

Ivory$12.694.7★88 rev

ZENVOIRA Cleaning Essentials includes Ivory Classic Dish Soap Dishwashing Liquid 709ml/24fl oz - Pack of 2 Value Bundle Packed

ZENVOIRA$24.245.0★8 rev

Ivory Sensitive Body Wash Fragrance-Free Designed for the Whole Family Gentle Formula Free of Dyes Heavy Perfumes Parabens Phthalates & Silicones Designed for Skins pH 35 oz

Ivory$6.694.8★19,457 rev

GLOBAL PACKING SOLUTIONS Ivory Grease Cutting Dish Soap Classic Scent Gentle on Hands 24 Fl Oz bundled with Heavy Duty Scotch Brite Sponge

GLOBAL PACKING SOLUTIONS$20.644.7★24 rev

Newest

by launch date

ZENVOIRA Cleaning Essentials includes Ivory Classic Dish Soap Dishwashing Liquid 709ml/24fl oz - Pack of 4 Value Bundle Packed

ZENVOIRA$44.183 rev

2mo ago

ZENVOIRA Cleaning Essentials includes Ivory Classic Dish Soap Dishwashing Liquid 709ml/24fl oz - Pack of 2 Value Bundle Packed

ZENVOIRA$24.248 rev

2mo ago

Ivory Classic Dish Soap Dishwashing Liquid Original 709ML / 24 FL Oz

Generic$16.421 rev

3mo ago

GLOBAL PACKING SOLUTIONS Ivory Grease Cutting Dish Soap Classic Scent Gentle on Hands 24 Fl Oz bundled with Heavy Duty Scotch Brite Sponge

GLOBAL PACKING SOLUTIONS$20.6424 rev

1y ago

Ivory Sensitive Body Wash Fragrance-Free Designed for the Whole Family Gentle Formula Free of Dyes Heavy Perfumes Parabens Phthalates & Silicones Designed for Skins pH 35 oz

Ivory$6.6919,457 rev

1y ago

What reviews say buyers love and hate about ivory snow laundry detergent

What buyers praise and complain about, mined from review topics.

What buyers love

Smell19%

“light scent”

Value For Money13%

“Happy with price”

Quality-Overall10%

“Excellent Quality”

Ease Of Cleaning8%

“Cleans well”

Cleansing6%

“This cleans well”

Lather5%

“Clear, nice lather, easy to rinse out of hair or skin”

Soft Feel4%

“Keeps skin soft”

Advertised Vs Actual Product3%

“As advertised”

Size-Overall2%

“Perfect size”

Allergies2%

“No Irritation”

What buyers complain about

Smell15%

“has a gross smell”

Leak-Proof9%

“The product leaked all over the inside of the bag”

Allergies9%

“Caused Some Rashes”

Dilute/Watery7%

“more watery than I am accustomed to”

Moist/Dry4%

“not as moisturizing as I would expect”

Ease Of Cleaning3%

“wasn't much of a powerful cleaner”

Quality-Overall2%

“the performance is disappointing”

Thickness1%

“This lotion is too thick”

Size-Overall1%

“Small item,”

Sensitivity-Overall1%

“I tend to have sensitive skin”

Top return reasons

Leak-Proof46%

Smell18%

Size-Overall8%

Advertised Vs Actual Product8%

Value For Money3%

Ingredients-Overall2%

Motor Power2%

Ease Of Cleaning1%

Moist/Dry1%

Functionality-Overall1%

Common ivory snow laundry detergent questions

Is ivory snow laundry detergent profitable to sell on Amazon United States?: The niche generates $205K/yr across 10 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +6.1%. Flapen's verdict: Skip it (42/100).
How competitive is the ivory snow laundry detergent niche?: 6 brands and 207 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in ivory snow laundry detergent?: Top complaints mined from reviews: Smell, Leak-Proof, Allergies. The return rate is 0.2%.
What does it cost to enter the ivory snow laundry detergent niche?: Listings span $3.65–$44.18; the average listing price is $15.77 (sweet spot $15–$100). The average incumbent carries 4,676 reviews — the moat a new listing must climb.