Ivory Snow Laundry Detergent

Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved +6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $205K a year.

Searches, last 12 months

131K

Growth, 90 days vs prior 90

+6.1%

Conversion, latest week

10.0%

Market size, estimated

$205Ka year

Top search term

ivory dish soap45K searches a year

Listings sell for $15.77 on average, from $3.65 to $44.18. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At $15.77 that is $24K to $32K a year per listing.

Average price

$15.77inside the $15 to $100 sweet spot

Price range

$3.65–$44.18

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

1,500–2,000

Revenue per listing a year

$24K–$32K

Returns

0.2%of orders · Amazon United States median 2.1%

60% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #177 within Dishwashing. It carries 4,676 reviews at 4.80 stars, so a new listing needs social proof before a better product.

Sponsored listings

60%

Prime listings

60%

Out of stock, average day

1.5%

Average rank

#177in Dishwashing

Average rating

4.80 starsAmazon United States average 4.42 stars

Average reviews

4,676per listing

Listings tracked

10

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

74 months