Ivory Napkins

Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved +7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $135K a year.

Searches, last 12 months

130K

Growth, 90 days vs prior 90

+7.5%

Conversion, latest week

4.6%

Market size, estimated

$135Ka year

Peak month

November2.4× the quietest month

Top search term

ivory napkins35K searches a year

Listings sell for $22.67 on average, from $7.36 to $82.18. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $22.67 that is $2K to $6K a year per listing.

Average price

$22.67inside the $15 to $100 sweet spot

Price range

$7.36–$82.18

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$2K–$6K

Returns

5.8%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #105 within Disposable Napkins. It carries 2,969 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

94%

Out of stock, average day

4.5%

Average rank

#105in Disposable Napkins

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

2,969per listing

Listings tracked

49

12 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

12

Successful launches

4Amazon's first-year sales bar

Average brand age

41 months