Ivory Napkins
Worth a lookShows a sweet-spot price point ($22.67 avg), but high returns (5.8%) keeps it on the watch list.
Avg price
Great$22.67avg listing price — sweet spot $15–$100
Price range
Great$7.36–$82.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great49%top-5 brand share — no brand owns this niche
Competition
Great33%top-5 click share — an open shelf
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,969.22avg incumbent reviews — the moat a new listing must climb
Growth
Okay+7.5%90-day search growth — must beat 0% to launch
Market size
Okay$135K$135K/yr · 130K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Bad5.8%return rate — above 5% kills the launch gate
Is ivory napkins profitable on Amazon?
According to Flapen's Amazon United States niche tracking, ivory napkins is a $135K/yr Amazon United States market (130K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Nov. Verdict: Worth a look — 51/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
ivory napkins market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $181K–$227K
- units × avg price
- Conversion rate
- 4.6%
- Avg BSR
- #105
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 90%
- Out of stock
- 4.5%
- Avg brand age
- 41 months
- Avg seller age
- 167 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
35 falling
Sellers
36
Top-5 brand share
49%
Top 20: 86%
Top-5 click share
33%
Top 20: 74%
Open market
47%
- NatNarr27%
- Utopia Home8%
- Urban Villa5%
- PLOYMONO5%
- BEFORYOU4%
- Moyes Home4%
ivory napkins demand & seasonality
Weekly Amazon search volume, last 104 weeks — +7.5% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 2.4×
Top ivory napkins search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- ivory napkins35K/yr
- cream napkins17K/yr
- ivory cloth napkins15K/yr
- ivory napkins cloth11K/yr
- ivory linen napkins8K/yr
- ivory napkins disposable7K/yr
- cream cloth napkins10K/yr
- cream napkins cloth10K/yr
- ivory dinner napkins6K/yr
- ivory paper napkins3K/yr
Top ivory napkins products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NatNarr 60-Pack Ivory Guest Napkins Scalloped Disposable Wedding Napkins
NatNarr$9.884.6★153 rev
![Utopia Home [24 Pack Ivory] Cloth Napkins 17x17 Inches 100% Polyester Hemmed Edges Washable and Reusable Ideal for Parties Weddings and Dinners](https://m.media-amazon.com/images/I/41V4r4buSnL.jpg)
Utopia Home [24 Pack Ivory] Cloth Napkins 17x17 Inches 100% Polyester Hemmed Edges Washable and Reusable Ideal for Parties Weddings and Dinners
Utopia Home$19.224.5★12,551 rev
NatNarr 120 Pcs Cocktail Napkins Scalloped Ivory Paper Napkins Disposable Cream Dessert Beverage Party Napkin for Wedding Bridal Baby Shower Birthday
NatNarr$8.354.6★1,250 rev
Urban Villa Cloth Napkins Ivory Hemstitch Dinner Napkins Set of 12 (20X20) 100% Cotton Absorbent Washable Durable Reusable Ideal for Hotel Collection Farmhouse Parties Restaurant Lunch Dinner Napkins
Urban Villa$33.384.6★17,322 rev
NatNarr 120 Pcs Cocktail Napkins Ivory Napkins Disposable Cream Dessert Beverage Napkin Beige Party Napkin for Wedding Baby Bridal Shower 5X5 Inch
NatNarr$7.364.7★492 rev
Newest
by launch date
100-Pack Linen-Feel Cream Napkins 16x16 Dinner Napkins for Restaurant Party Kitchen Or Event Bookfolded Guest Towel for Bathroom Guestroom Or Vanity.
BloominGoods$29.9941 rev
NatNarr 60-Pack Ivory Guest Napkins Scalloped Disposable Wedding Napkins
NatNarr$9.88153 rev
100 Pcs Ivory Paper Napkins Disposable - Cream Guest Dinner Napkins for Bathroom Wedding Birthday Bridal Baby shower Party
joy akkess$15.51523 rev
60 Pcs Ivory Linen-Feel Paper Napkins with Built-in Flatware Pocket Beige Pocket Linen Napkin Prefolded Cloth Like Paper Cream Napkins Bulk for Silverware Birthday Reception Bathroom Weddings Party
NatNarr$18.13343 rev
Amazon Basics Reusable Stain and Wrinkle Resistant Cloth Napkins 17 x 17 inches Beige 12-Pack
Amazon Basics$12.87714 rev
Trending
90-day click momentum
Marubhumi Cotton Cloth Dinner Napkins Set of 12 18x18 Natural Premium Quality Mitered Corners Cotton Blend Wedding and Cocktail Napkins Machine Washable (Cream)
Marubhumi$15.014.2★
Amazon Basics Reusable Stain and Wrinkle Resistant Cloth Napkins 17 x 17 inches Beige 12-Pack
Amazon Basics$12.874.4★
NatNarr 60-Pack Ivory Guest Napkins Scalloped Disposable Wedding Napkins
NatNarr$9.884.6★
100-Pack Linen-Feel Cream Napkins 16x16 Dinner Napkins for Restaurant Party Kitchen Or Event Bookfolded Guest Towel for Bathroom Guestroom Or Vanity.
BloominGoods$29.994.6★
Bailarina Cloth Napkins Set of 120 17x17 inches Dinner Napkins Cloth Washable Polyester Square Table Cloth Napkin Bulk with Hemmed Edges Ideal for Banquets Parties and Weddings-Ivory
Bailarina$60.234.6★
What reviews say buyers love and hate about ivory napkins
What buyers praise and complain about, mined from review topics.What buyers love
“Good Quality”
“Great value”
“I do like the color”
“thick and soft against the skin ~ These napkins are not thin at all”
“Sturdy”
“easy washing too”
“Beautiful, sophisticated and elegant”
“the perfect size”
“The material is very durable, I have this in two color champagne and power blue”
“Easy peasy”
What buyers complain about
“Not super high-quality”
“I would say they are a little thinner”
“Not absorbent at all”
“They gain an odd smell after washing them a handful of times”
“if I hadn't washed them I would be returning them ASAP - you can see my hand through the napkin - Horrible quality - save yourself $20”
“Not uniform size”
“They are not soft”
“they arrived soiled and previously used”
“Inconsistent in color”
“not surprised given the material”
Top return reasons
Common ivory napkins questions
- Is ivory napkins profitable to sell on Amazon United States?
- The niche generates $135K/yr across 49 tracked products. 4 of 12 products launched in the last 360 days are still selling. 90-day search growth is +7.5%. Flapen's verdict: Worth a look (51/100).
- How competitive is the ivory napkins niche?
- 35 brands and 36 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 49% of demand.
- What do buyers complain about in ivory napkins?
- Top complaints mined from reviews: Quality-Overall, Thickness, Absorbency. The return rate is 5.8% — above our launch gate.
- When does demand for ivory napkins peak?
- Demand peaks in Nov; the busiest month runs 2.4× the quietest.
- What does it cost to enter the ivory napkins niche?
- Listings span $7.36–$82.18; the average listing price is $22.67 (sweet spot $15–$100). The average incumbent carries 2,969 reviews — the moat a new listing must climb.