Its Not a Dad Bod Its a Father Figure

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved +19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $73K a year.

Searches, last 12 months

56K

Growth, 90 days vs prior 90

+19.6%

Conversion, latest week

9.1%

Market size, estimated

$73Ka year

Peak month

December31.7× the quietest month

Top search term

niches and nooks22K searches a year

Listings sell for $14.37 on average, from $5.94 to $30.32. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $14.37 that is $1K to $4K a year per listing.

Average price

$14.37under the $15 to $100 sweet spot

Price range

$5.94–$30.32

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$1K–$4K

Returns

0.2%of orders · Amazon United States median 2.1%

47% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #450 within Feminine Care. It carries 3,577 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings

47%

Prime listings

95%

Out of stock, average day

0.0%

Average rank

#450in Feminine Care

Average rating

4.28 starsAmazon United States average 4.42 stars

Average reviews

3,577per listing

Listings tracked

19

10 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

5Amazon's first-year sales bar

Average brand age

51 months