It Band Roller
FailDemand is soft, at -1.9% this quarter, so It Band Roller is a Fail.
- Flapen Score
- 43 / 100Ranks 10,775 of 14,768 Health & Household niches · −6 vs the category median of 4943
- Market size
- $108K/yr42K searches / yr
- 90-day growth
- -1.9%search demand this quarter
- Competition
- 66%top-5 click share · 11 brands · 32 sellers
Flapen Score
It Band Roller against its category
The dotted line is the Health & Household average. Past it, It Band Roller is stronger. Inside it, weaker.
Market
The It Band Roller market on Amazon at a glance
Shoppers on Amazon United States searched for It Band Roller 42K times last year and spent an estimated $108K. The top 5 brands take 86% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 7.6% of those searches ended in a purchase.
Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $108K a year.
- Searches, last 12 months
- 42K
- Growth, 90 days vs prior 90
- -1.9%
- Conversion, latest week
- 7.6%
- Market size, estimated
- $108Ka year
- Peak month
- August1.2× the quietest month
- Top search term
- it band roller26K searches a year
02 · Price
A sale here is worth $33.55.
Listings sell for $33.55 on average, from $8.58 to $162.85. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $33.55 that is $3K to $8K a year per listing.
- Average price
- $33.55inside the $15 to $100 sweet spot
- Price range
- $8.58–$162.85
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$8K
- Returns
- 1.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #2,666 within Massage Tools. It carries 5,016 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 1.4%
- Average rank
- #2,666in Massage Tools
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 5,016per listing
- Listings tracked
- 19
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top It Band Roller products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
32
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
11%
- Brand 148%
- Brand 226%
- Brand 36%
- Brand 44%
- Brand 53%
- Brand 63%
- Open — no brand owns it (5 brands, 11%)
Demand
It Band Roller search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top It Band Roller search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- it band roller26K/yr
- theraband roller6K/yr
- it band massager4K/yr
- theraband roller massager5K/yr
Reviews and returns
What reviews say buyers love and hate about It Band Roller
We read the reviews and the return reasons for every product selling here.
“All hard plastic”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common It Band Roller questions
Answered from the same tracked data.