Isabgol
Skip itA concentrated shelf (top 5 take 79% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Price range
Great$7.46–$44.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$15.84avg listing price — sweet spot $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+13.3%90-day search growth — must beat 0% to launch
Market size
Okay$184K$184K/yr · 143K searches
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Review moat
Bad5,926.64avg incumbent reviews — the moat a new listing must climb
Competition
Bad79%top-5 click share — a locked-up shelf
Is isabgol profitable on Amazon?
According to Flapen's Amazon United States niche tracking, isabgol is a $184K/yr Amazon United States market (143K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in May–Sep. Verdict: Skip it — 49/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
isabgol market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 10K–13K
- avg 1,000–1,250/product
- Revenue / yr
- $158K–$198K
- units × avg price
- Conversion rate
- 8.1%
- Avg BSR
- #86
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 55%
- Out of stock
- 8.5%
- Avg brand age
- 69 months
- Avg seller age
- 162 days
Competition: brands, sellers & click share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
595
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
6%
- Baidyanath Asli Ayurved41%
- Telephone17%
- THE HOLLY TREE12%
- ORGANIC INDIA10%
- NOW Foods7%
- Yupik6%
- Open — no brand owns it (2 brands, 6%)
isabgol demand & seasonality
Weekly Amazon search volume, last 104 weeks — +13.3% search growth over the last 90 days.Peak months: May, Sep · busiest ÷ quietest = 3.8×
Top isabgol search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- isabgol90K/yr
- isabgol psyllium husk powder19K/yr
- isabgol powder12K/yr
- ispaghol8K/yr
- sat isabgol4K/yr
- isabgol powder organic4K/yr
- isabgol husk3K/yr
- sat isabgol psyllium husk2K/yr
Top isabgol products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Telephone Brand Psyllium Husk (Sat-Isabgol) 200 Gram
Baidyanath Asli Ayurved$9.794.6★1,026 rev
Pack of 1 - Telephone Brand Sat-Isabgol (Psyllium Husk) (100 Grams Each)
Telephone$7.464.4★82 rev
ORGANIC INDIA Whole Psyllium Husk Powder Organic - Psyllium Husk Fiber Supplement Digestion Support Vegan Gluten-Free Non-GMO Soluble & Insoluble Fiber Source - 12 oz (Pack of 1)
ORGANIC INDIA$18.024.5★6,090 rev
THE HOLLY TREE Psyllium Husk Powder Organic 8 oz - Isabgol Powder Product of India - Whole Psyllium Husk Fiber for Digestive Health & Regularity - Gluten-Free USDA Organic Kosher
THE HOLLY TREE$13.814.2★146 rev
Yupik Organic Whole Husk Psyllium 8.8 Oz 95% Purity Soluble Fiber USDA Certified Non-GMO Kosher Gluten-Free Sugar-Free & Fat-Free Unflavored Plant-Based Ideal for Oatmeal & Cereal
Yupik$10.004.7★1,131 rev
Newest
by launch date
THE HOLLY TREE Organic Psyllium Husk Powder 16 oz - Isabgol Psyllium Husk Powder Organic for Gut Cleanse & Regularity - Premium Fiber - Vegan Gluten-Free Non-GMO USDA Certified
THE HOLLY TREE$20.0576 rev
THE HOLLY TREE Psyllium Husk Powder Organic 8 oz - Isabgol Powder Product of India - Whole Psyllium Husk Fiber for Digestive Health & Regularity - Gluten-Free USDA Organic Kosher
THE HOLLY TREE$13.81146 rev
Himalaya USDA Organic Psyllium Whole Husk Powder Natural Daily Fiber Supplement Regularity Appetite Management Non-GMO 56-Tablespoon Supply Unflavored 12 Oz
Himalaya$18.323,152 rev
Yupik Organic Whole Husk Psyllium 8.8 Oz 95% Purity Soluble Fiber USDA Certified Non-GMO Kosher Gluten-Free Sugar-Free & Fat-Free Unflavored Plant-Based Ideal for Oatmeal & Cereal
Yupik$10.001,131 rev
Its Just! - Psyllium Husk Powder GLP-1 Friendly Easy Mixing Dietary Fiber Cleanse Your Digestive System Finely Ground Powder Ideal for Keto Baking Non-GMO (Unflavored 10oz (Pack of 1))
It's Just!$11.7916,617 rev
Trending
90-day click momentumTHE HOLLY TREE Organic Psyllium Husk Powder 16 oz - Isabgol Psyllium Husk Powder Organic for Gut Cleanse & Regularity - Premium Fiber - Vegan Gluten-Free Non-GMO USDA Certified
THE HOLLY TREE$20.054.1★
Yupik Organic Whole Husk Psyllium 8.8 Oz 95% Purity Soluble Fiber USDA Certified Non-GMO Kosher Gluten-Free Sugar-Free & Fat-Free Unflavored Plant-Based Ideal for Oatmeal & Cereal
Yupik$10.004.7★
NOW Foods Supplements Psyllium Husk Powder Non-GMO Project Verified Soluble Fiber 12-Ounce
NOW Foods$10.044.5★
Pack of 1 - Telephone Brand Sat-Isabgol (Psyllium Husk) (100 Grams Each)
Telephone$7.464.4★
Himalaya USDA Organic Psyllium Whole Husk Powder Natural Daily Fiber Supplement Regularity Appetite Management Non-GMO 56-Tablespoon Supply Unflavored 12 Oz
Himalaya$18.324.5★
What reviews say buyers love and hate about isabgol
What buyers praise and complain about, mined from review topics.What buyers love
“Now brand has consistent quality”
“It effectively relieves constipation”
“A great addition for gluten-free bread products”
“The fine powder works way better”
“as advertised”
“It is very affordable”
“Great taste”
“easy to mix”
“Good price with same ingredients as the advertised brand”
“Good for baking”
What buyers complain about
“Has a weird taste”
“Does Not Dissolve”
“Didnt work”
“Texture ruined it”
“Disgusting actually; It will never thickened like it should, lumps up so much”
“Its a little pricey”
“Doesn't absorb water as well as it should”
“Wish the product description said that before I bought it”
“the color was off putting”
“quality control failure”
Top return reasons
Common isabgol questions
- Is isabgol profitable to sell on Amazon United States?
- The niche generates $184K/yr across 11 tracked products. 90-day search growth is +13.3%. Flapen's verdict: Skip it (49/100).
- How competitive is the isabgol niche?
- 8 brands and 595 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in isabgol?
- Top complaints mined from reviews: Taste-Overall, Solubility, Functionality-Overall. The return rate is 0.0%.
- When does demand for isabgol peak?
- Demand peaks in May–Sep; the busiest month runs 3.8× the quietest.
- What does it cost to enter the isabgol niche?
- Listings span $7.46–$44.83; the average listing price is $15.84 (sweet spot $15–$100). The average incumbent carries 5,927 reviews — the moat a new listing must climb.