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Isabgol

Fail

The top 5 products take 79% of clicks, so Isabgol is a Fail.

Flapen Score
49
49 / 100
Ranks 7,059 of 14,768 Health & Household niches · on the category median
Market size
$184K/yr143K searches / yr
90-day growth
+13.3%search demand this quarter
Competition
79%top-5 click share · 8 brands · 595 sellers

Flapen Score

Isabgol against its category

The dotted line is the Health & Household average. Past it, Isabgol is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Isabgol market on Amazon at a glance

Shoppers on Amazon United States searched for Isabgol 143K times last year and spent an estimated $184K. The top 5 brands take 88% of clicks. Demand peaks in May–Sep. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 8.1% of those searches ended in a purchase.

Shoppers searched for this 143K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved +13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $184K a year.

Searches, last 12 months
143K
Growth, 90 days vs prior 90
+13.3%
Conversion, latest week
8.1%
Market size, estimated
$184Ka year
Peak month
May3.8× the quietest month
Top search term
isabgol90K searches a year

02 · Price

A sale here is worth $15.84.

Listings sell for $15.84 on average, from $7.46 to $44.83. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At $15.84 that is $16K to $20K a year per listing.

Average price
$15.84inside the $15 to $100 sweet spot
Price range
$7.46–$44.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
1,000–1,250
Revenue per listing a year
$16K–$20K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

55% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #86 within Psyllium. It carries 5,927 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
100%
Out of stock, average day
8.5%
Average rank
#86in Psyllium
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
5,927per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Isabgol products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

595

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

6%

  • Brand 141%
  • Brand 217%
  • Brand 312%
  • Brand 410%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (2 brands, 6%)

Demand

Isabgol search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Sep · busiest ÷ quietest = 3.8×

Search terms

Top Isabgol search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • isabgol90K/yr
  • isabgol psyllium husk powder19K/yr
  • isabgol powder12K/yr
  • ispaghol8K/yr
  • sat isabgol4K/yr
  • isabgol powder organic4K/yr
  • isabgol husk3K/yr
  • sat isabgol psyllium husk2K/yr

Reviews and returns

What reviews say buyers love and hate about Isabgol

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Has a weird taste”
A buyer, on “Taste-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Isabgol questions

Answered from the same tracked data.