- Flapen Score
- 45 / 100Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 4945
- Market size
- $495K/yr484K searches / yr
- 90-day growth
- +3.0%search demand this quarter
- Competition
- 72%top-5 click share · 4 brands · 44 sellers
Flapen Score
Ion against its category
The dotted line is the Health & Household average. Past it, Ion is stronger. Inside it, weaker.
Market
The Ion market on Amazon at a glance
Shoppers on Amazon United States searched for Ion 484K times last year and spent an estimated $495K. All 4 brands take every click. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 2.0% of those searches ended in a purchase.
Shoppers searched for this 484K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $495K a year.
- Searches, last 12 months
- 484K
- Growth, 90 days vs prior 90
- +3.0%
- Conversion, latest week
- 2.0%
- Market size, estimated
- $495Ka year
- Top search term
- ion384K searches a year
02 · Price
A sale here is worth $50.43.
Listings sell for $50.43 on average, from $10.09 to $182.47. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At $50.43 that is $50K to $63K a year per listing.
- Average price
- $50.43inside the $15 to $100 sweet spot
- Price range
- $10.09–$182.47
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $50K–$63K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
89% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #446 within Weight Loss. It carries 1,276 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 89%
- Out of stock, average day
- 9.4%
- Average rank
- #446in Weight Loss
- Average rating
- 4.38 starsAmazon United States average 4.42 stars
- Average reviews
- 1,276per listing
- Listings tracked
- 18
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top Ion products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
ION* Intelligence of Nature Gut Support Liquid Supplement - Gut & Digestive Health Liquid Drops Cleanse & Detox with Humic Extract for Women & Men Adults & Kids 4+ - 8 fl oz (Pack of 1)
- Price
- $30.74
- Rating
- 4.4/5
- Reviews
- 4,144
- Age
- 7y ago

ION* Intelligence of Nature Gut Support Liquid Supplement - Gut & Digestive Health Liquid Drops Cleanse & Detox with Humic Extract for Women & Men Adults & Kids 4+ - 32 fl oz (Pack of 1)
- Price
- $69.20
- Rating
- 4.4/5
- Reviews
- 4,144
- Age
- 7y ago

ION* Intelligence of Nature Gut Support Liquid Supplement - Gut & Digestive Health Liquid Drops Cleanse & Detox with Humic Extract for Women & Men Adults & Kids 4+ - 16 fl oz (Pack of 1)
- Price
- $50.56
- Rating
- 4.4/5
- Reviews
- 4,144
- Age
- 7y ago

Ion Bright White Creme Lightener 10.6 Oz
- Price
- $17.69
- Rating
- 4.7/5
- Reviews
- 2,611
- Age
- 6y ago

ion Miracle Leave In Conditioner Vegan Paraben Free Adds Shine Eliminates Frizz Hydrating 8 Oz
- Price
- $10.09
- Rating
- 4.6/5
- Reviews
- 1,641
- Age
- 15y ago
Trending
estimated 90-day click momentum
ION Cheer Action 2.0 Shoe (White 11)
- Price
- $39.71
- Rating
- 4.1/5
- Reviews
- 25
- Age
- 3y ago

ION Cheer Action 2.0 Shoe (White 1.5Y)
- Price
- $44.12
- Rating
- 4.0/5
- Reviews
- 24
- Age
- 3y ago

ION Cheer Action 2.0 Shoe (White 8.5)
- Price
- $45.56
- Rating
- 4.1/5
- Reviews
- 25
- Age
- 3y ago

ION Cheer Action 2.0 Shoe (White 10Y)
- Price
- $45.36
- Rating
- 4.0/5
- Reviews
- 24
- Age
- 3y ago

Ion Intensive Shine 3N Dark Natural Brown Demi Permanent Creme Hair Color 3N Dark Natural Brown
- Price
- $10.65
- Rating
- 4.4/5
- Reviews
- 1,251
- Age
- 16y ago
Newest
by launch date
ION Sport 320-200 Watt Outdoor Bluetooth Party Speaker with Rechargeable Battery FM Radio Lights USB Charging App Omni-Directional Sound
- Price
- $182.47
- Rating
- 4.6/5
- Reviews
- 110
- Age
- 1y ago

ION Tailgater Boom - Outdoor Portable Bluetooth Speaker with Mic in FM Radio USB Port Battery IPX5 Water-Resistant Wireless Stereo-Link App 60W
- Price
- $95.37
- Rating
- 4.3/5
- Reviews
- 409
- Age
- 2y ago

ION Cheer Action 2.0 Shoe (White 8.5)
- Price
- $45.56
- Rating
- 4.1/5
- Reviews
- 25
- Age
- 3y ago

ION Cheer Action 2.0 Shoe (White 11)
- Price
- $39.71
- Rating
- 4.1/5
- Reviews
- 25
- Age
- 3y ago

ION Cheer Action 2.0 Shoe (White 1.5Y)
- Price
- $44.12
- Rating
- 4.0/5
- Reviews
- 24
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.
Brands
4 rising
Sellers
44
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
72%
Top 20: 100%
Open market
0%
- ION* Intelligence of Nature69%
- ion18%
- ION Cheer8%
- ION6%
- Open — no brand owns it (0%)
Search terms
Top Ion search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- ion384K/yr
- ion gut support57K/yr
- ion leave in conditioner spray9K/yr
- ion gut health6K/yr
- ion leave in conditioner7K/yr
- ion gut support for adults8K/yr
- ion gut3K/yr
- ion biome gut support4K/yr
- ion intelligence of nature gut support2K/yr
- ion biome3K/yr
Reviews and returns
What reviews say buyers love and hate about Ion
We read the reviews and the return reasons for every product selling here.
“Mine quit working after 1-1/2 months”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ion questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









