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Iodine Wipes

Fail

Prices span $3.55–$7.73, mostly outside the sweet spot, so Iodine Wipes is a Fail.

Flapen Score
36
36 / 100
Ranks 13,545 of 14,768 Health & Household niches · −13 vs the category median of 49
Market size
$46K/yr43K searches / yr
90-day growth
+17.1%search demand this quarter
Competition
96%top-5 click share · 6 brands · 34 sellers

Flapen Score

Iodine Wipes against its category

The dotted line is the Health & Household average. Past it, Iodine Wipes is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Iodine Wipes market on Amazon at a glance

Shoppers on Amazon United States searched for Iodine Wipes 43K times last year and spent an estimated $46K. The top 5 brands take 96% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 16.5% of those searches ended in a purchase.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.5% of those searches ended in a purchase. Searches in the last 90 days moved +17.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $46K a year.

Searches, last 12 months
43K
Growth, 90 days vs prior 90
+17.1%
Conversion, latest week
16.5%
Market size, estimated
$46Ka year
Peak month
May1.6× the quietest month
Top search term
iodine wipes13K searches a year

02 · Price

A sale here is worth $6.38.

Listings sell for $6.38 on average, from $3.55 to $7.73. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,500 to 2,000 of them. At $6.38 that is $10K to $13K a year per listing.

Average price
$6.38under the $15 to $100 sweet spot
Price range
$3.55–$7.73
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
1,500–2,000
Revenue per listing a year
$10K–$13K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #103 within Antibiotics & Antiseptics. It carries 713 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#103in Antibiotics & Antiseptics
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
713per listing
Listings tracked
6

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
71 months

Products

Top Iodine Wipes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

34

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • Brand 157%
  • Brand 217%
  • Brand 311%
  • Brand 47%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (0%)

Demand

Iodine Wipes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Prime Day '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Iodine Wipes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • iodine wipes13K/yr
  • betadine wipes9K/yr
  • povidone iodine prep pads7K/yr
  • iodine pads7K/yr
  • iodine prep pads5K/yr
  • iodine wipes individually wrapped2K/yr

Reviews and returns

What reviews say buyers love and hate about Iodine Wipes

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Ease Of Use”
33%of negative reviews mention “Ease Of Use”
0.4%of orders come back
“Impossible to open”
A buyer, on “Ease Of Use”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Iodine Wipes questions

Answered from the same tracked data.