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Iodine Mouthwash

Maybe

An estimated 0.3% of orders come back. But the top 5 brands take 100% of clicks, so Iodine Mouthwash is a Maybe.

Flapen Score
52
52 / 100
Top 36% of 14,768 Health & Household niches · +3 vs the category median of 49
Market size
$453K/yr153K searches / yr
90-day growth
+8.4%search demand this quarter
Competition
88%top-5 click share · 2 brands · 3 sellers

Flapen Score

Iodine Mouthwash against its category

The dotted line is the Health & Household average. Past it, Iodine Mouthwash is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Iodine Mouthwash market on Amazon at a glance

Shoppers on Amazon United States searched for Iodine Mouthwash 153K times last year and spent an estimated $453K. All 2 brands take every click. Demand peaks in Feb. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 9.0% of those searches ended in a purchase.

Shoppers searched for this 153K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved +8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $453K a year.

Searches, last 12 months
153K
Growth, 90 days vs prior 90
+8.4%
Conversion, latest week
9.0%
Market size, estimated
$453Ka year
Peak month
February1.8× the quietest month
Top search term
iorinse31K searches a year

02 · Price

A sale here is worth $33.10.

Listings sell for $33.10 on average, from $18.52 to $51.90. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,500 to 2,000 of them. At $33.10 that is $50K to $66K a year per listing.

Average price
$33.10inside the $15 to $100 sweet spot
Price range
$18.52–$51.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
1,500–2,000
Revenue per listing a year
$50K–$66K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #57 within Mouthwash. It carries 712 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#57in Mouthwash
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
712per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
83 months

Products

Top Iodine Mouthwash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Brand 195%
  • Brand 25%
  • Open — no brand owns it (0%)

Demand

Iodine Mouthwash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KBlack Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.8×

Search terms

Top Iodine Mouthwash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • iorinse31K/yr
  • io rinse22K/yr
  • iorinse ultra18K/yr
  • iodine mouthwash19K/yr
  • iorinse rtu mouth rinse14K/yr
  • io rinse ultra mouthwash12K/yr
  • iorinse rtu9K/yr
  • iodine mouthwash for adults6K/yr
  • iorinse mouthwash5K/yr
  • molecular iodine mouthwash6K/yr

Reviews and returns

What reviews say buyers love and hate about Iodine Mouthwash

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
39%of negative reviews mention “Value For Money”
0.3%of orders come back
“A little expensive”
A buyer, on “Value For Money”39% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Iodine Mouthwash questions

Answered from the same tracked data.