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52

Iodine Mouthwash

Worth a look

Shows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 58Growth 35Conversion 83Competition 10Returns 98Price range 95Avg price 95Brand share 0Review moat 70Quality gap 52

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Incredible$33.10

avg listing price — sweet spot $15–$100

Price range

Incredible$18.52–$51.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great9.0%

search→purchase rate — share of searches ending in a sale

Review moat

Good711.75

avg incumbent reviews — the moat a new listing must climb

Market size

Good$453K

$453K/yr · 153K searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Okay+8.4%

90-day search growth — must beat 0% to launch

Competition

Bad88%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Is iodine mouthwash profitable on Amazon?

According to Flapen's Amazon United States niche tracking, iodine mouthwash is a $453K/yr Amazon United States market (153K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb. Verdict: Worth a look — 52/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

iodine mouthwash market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.
Units sold / yr
13K–15K
avg 1,500–2,000/product
Revenue / yr
$414K–$497K
units × avg price
Conversion rate
9.0%
Avg BSR
#57
Page quality
0%
Prime
100%
Sponsored
100%
Out of stock
0.0%
Avg brand age
83 months
Avg seller age
161 days

Competition: brands, sellers & click share

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Iotech International95%
  • iCLEAN5%
  • Open — no brand owns it (0%)

iodine mouthwash demand & seasonality

Weekly Amazon search volume, last 104 weeks — +8.4% search growth over the last 90 days.
5K4KBlack Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.8×

Top iodine mouthwash search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.
  • iorinse31K/yr
  • io rinse22K/yr
  • iorinse ultra18K/yr
  • iodine mouthwash19K/yr
  • iorinse rtu mouth rinse14K/yr
  • io rinse ultra mouthwash12K/yr
  • iorinse rtu9K/yr
  • iodine mouthwash for adults6K/yr
  • iorinse mouthwash5K/yr
  • molecular iodine mouthwash6K/yr
All search terms

Top iodine mouthwash products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$45K20%$91K30%$136K40%$181K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

What reviews say buyers love and hate about iodine mouthwash

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“excellent quality”

Efficiency10%

“Brilliant, the most effective product I have ever used”

Advertised Vs Actual Product10%

“As Described”

Cleansing9%

“Clean mouth”

Tooth Sensitivity6%

“Great for gum disease”

Value For Money6%

“Purchased this its not crazy expensive”

Strength5%

“Effective”

Breathability4%

“fresh breathe”

Oral Hygiene4%

“Great product recommended by my dentist”

Ease Of Use4%

“easy to use”

What buyers complain about

Value For Money39%

“A little expensive”

Taste-Overall11%

“Doesnt taste minty at all- I probably wont use again”

Allergies5%

“Had allergic reaction after 2 uses”

Ease Of Use5%

“I do know that I don't like using it”

Leak-Proof4%

“Ordered three times - twice arrived leaking”

Design-Overall2%

“New cap design isn't helpful”

Oral Hygiene2%

“Just started using the mouthwash so cant say if its doing the job yet”

Stain Resistance2%

“stains teeth”

Moist/Dry2%

“Left mouth Very dry”

Color2%

“Brown”

Top return reasons

Leak-Proof32%
Advertised Vs Actual Product16%
Value For Money7%
Size-Overall7%
Taste-Overall6%
Functionality-Overall6%
Ingredients-Overall5%
Smell4%
Stain Resistance3%
Color2%

Common iodine mouthwash questions

Is iodine mouthwash profitable to sell on Amazon United States?
The niche generates $453K/yr across 8 tracked products. 90-day search growth is +8.4%. Flapen's verdict: Worth a look (52/100).
How competitive is the iodine mouthwash niche?
2 brands and 3 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in iodine mouthwash?
Top complaints mined from reviews: Value For Money, Taste-Overall, Allergies. The return rate is 0.3%.
When does demand for iodine mouthwash peak?
Demand peaks in Feb; the busiest month runs 1.8× the quietest.
What does it cost to enter the iodine mouthwash niche?
Listings span $18.52–$51.90; the average listing price is $33.10 (sweet spot $15–$100). The average incumbent carries 712 reviews — the moat a new listing must climb.