Skip to content

Iodine Liquid for Wounds

Fail

The top 5 brands take 100% of clicks, so Iodine Liquid for Wounds is a Fail.

Flapen Score
46
46 / 100
Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 49
Market size
$1.0M/yr482K searches / yr
90-day growth
+4.0%search demand this quarter
Competition
86%top-5 click share · 3 brands · 58 sellers

Flapen Score

Iodine Liquid for Wounds against its category

The dotted line is the Health & Household average. Past it, Iodine Liquid for Wounds is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Iodine Liquid for Wounds market on Amazon at a glance

Shoppers on Amazon United States searched for Iodine Liquid for Wounds 482K times last year and spent an estimated $1.0M. All 3 brands take every click. Demand peaks in Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 17.7% of those searches ended in a purchase.

Shoppers searched for this 482K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.7% of those searches ended in a purchase. Searches in the last 90 days moved +4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.

Searches, last 12 months
482K
Growth, 90 days vs prior 90
+4.0%
Conversion, latest week
17.7%
Market size, estimated
$1.0Ma year
Peak month
November1.8× the quietest month
Top search term
betadine291K searches a year

02 · Price

A sale here is worth $12.12.

Listings sell for $12.12 on average, from $4.10 to $24.30. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 10,000 to 12,500 of them. At $12.12 that is $121K to $152K a year per listing.

Average price
$12.12under the $15 to $100 sweet spot
Price range
$4.10–$24.30
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
10,000–12,500
Revenue per listing a year
$121K–$152K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #103 within Antibiotics & Antiseptics. It carries 6,959 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#103in Antibiotics & Antiseptics
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
6,959per listing
Listings tracked
9

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
70 months

Products

Top Iodine Liquid for Wounds products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

58

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • Brand 169%
  • Brand 228%
  • Brand 34%
  • Open — no brand owns it (0%)

Demand

Iodine Liquid for Wounds search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.8×

Search terms

Top Iodine Liquid for Wounds search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • betadine291K/yr
  • betadine solution116K/yr
  • betadine antiseptic46K/yr
  • betadine for dogs14K/yr
  • benadine antiseptic5K/yr
  • betadine solution for dogs4K/yr
  • betadine antiseptic solution2K/yr
  • betadine iodine2K/yr
  • betadine solution for wounds2K/yr

Reviews and returns

What reviews say buyers love and hate about Iodine Liquid for Wounds

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“It doesnt really taste like anything”
A buyer, on “Taste-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Iodine Liquid for Wounds questions

Answered from the same tracked data.