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Iodine Drops

Fail

Demand is soft, at -27.4% this quarter, so Iodine Drops is a Fail.

Flapen Score
49
49 / 100
Ranks 7,059 of 14,768 Health & Household niches · on the category median
Market size
$375K/yr212K searches / yr
90-day growth
-27.4%search demand this quarter
Competition
78%top-5 click share · 13 brands · 542 sellers

Flapen Score

Iodine Drops against its category

The dotted line is the Health & Household average. Past it, Iodine Drops is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Iodine Drops market on Amazon at a glance

Shoppers on Amazon United States searched for Iodine Drops 212K times last year and spent an estimated $375K. The top 5 brands take 78% of clicks. Demand peaks in Oct. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 9.1% of those searches ended in a purchase.

Shoppers searched for this 212K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved -27.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $375K a year.

Searches, last 12 months
212K
Growth, 90 days vs prior 90
-27.4%
Conversion, latest week
9.1%
Market size, estimated
$375Ka year
Peak month
October1.6× the quietest month
Top search term
iodine drops100K searches a year

02 · Price

A sale here is worth $19.48.

Listings sell for $19.48 on average, from $7.14 to $77.77. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At $19.48 that is $29K to $39K a year per listing.

Average price
$19.48inside the $15 to $100 sweet spot
Price range
$7.14–$77.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,500–2,000
Revenue per listing a year
$29K–$39K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #97 within Iodine. It carries 3,997 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#97in Iodine
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
3,997per listing
Listings tracked
15

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
80 months

Products

Top Iodine Drops products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

13 rising

Sellers

542

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

17%

  • Brand 128%
  • Brand 220%
  • Brand 316%
  • Brand 49%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (7 brands, 17%)

Demand

Iodine Drops search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.6×

Search terms

Top Iodine Drops search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • iodine drops100K/yr
  • liquid iodine21K/yr
  • organic iodine14K/yr
  • liquid iodine drops14K/yr
  • iodine supplement liquid8K/yr
  • food grade iodine5K/yr
  • iodine liquid supplement7K/yr
  • organic iodine drops6K/yr
  • iodine drops supplement5K/yr
  • perfect iodine5K/yr

Reviews and returns

What reviews say buyers love and hate about Iodine Drops

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Horrible taste”
A buyer, on “Taste-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Iodine Drops questions

Answered from the same tracked data.