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Iodine

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -10.8% this quarter, so Iodine is a Maybe.

Flapen Score
64
64 / 100
Top 5% of 14,768 Health & Household niches · +15 vs the category median of 49
Market size
$2.9M/yr1.7M searches / yr
90-day growth
-10.8%search demand this quarter
Competition
50%top-5 click share · 23 brands · 589 sellers

Flapen Score

Iodine against its category

The dotted line is the Health & Household average. Past it, Iodine is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Iodine market on Amazon at a glance

Shoppers on Amazon United States searched for Iodine 1.7M times last year and spent an estimated $2.9M. The top 5 brands take 55% of clicks. Demand peaks in Oct–Nov. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

An estimated 11.3% of those searches ended in a purchase.

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.3% of those searches ended in a purchase. Searches in the last 90 days moved -10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.9M a year.

Searches, last 12 months
1.7M
Growth, 90 days vs prior 90
-10.8%
Conversion, latest week
11.3%
Market size, estimated
$2.9Ma year
Peak month
October2.0× the quietest month
Top search term
iodine719K searches a year

02 · Price

A sale here is worth $15.08.

Listings sell for $15.08 on average, from $4.10 to $38.43. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 5,000 to 6,000 of them. At $15.08 that is $75K to $90K a year per listing.

Average price
$15.08inside the $15 to $100 sweet spot
Price range
$4.10–$38.43
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
150K–200K
Units per listing a year
5,000–6,000
Revenue per listing a year
$75K–$90K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #234 within Antibiotics & Antiseptics. It carries 4,802 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#234in Antibiotics & Antiseptics
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
4,802per listing
Listings tracked
28

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 87 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
87 months

Products

Top Iodine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 falling

Sellers

589

Top-5 brand share

55%

Top 20: 97%

Top-5 click share

50%

Top 20: 92%

Open market

40%

  • Brand 117%
  • Brand 212%
  • Brand 39%
  • Brand 48%
  • Brand 58%
  • Brand 65%

Demand

Iodine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Holiday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.0×

Search terms

Top Iodine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • iodine719K/yr
  • iodine supplement469K/yr
  • iodine liquid313K/yr
  • yodo77K/yr
  • idione25K/yr
  • iodo16K/yr
  • iodine supplements12K/yr
  • iodine supplements for women11K/yr
  • lodine7K/yr
  • pure iodine7K/yr

Reviews and returns

What reviews say buyers love and hate about Iodine

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
9%of negative reviews mention “Taste-Overall”
0.1%of orders come back
“Gross taste”
A buyer, on “Taste-Overall”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Iodine questions

Answered from the same tracked data.