Iodine
MaybeAn estimated 0.1% of orders come back. But demand is soft, at -10.8% this quarter, so Iodine is a Maybe.
- Flapen Score
- 64 / 100Top 5% of 14,768 Health & Household niches · +15 vs the category median of 4964
- Market size
- $2.9M/yr1.7M searches / yr
- 90-day growth
- -10.8%search demand this quarter
- Competition
- 50%top-5 click share · 23 brands · 589 sellers
Flapen Score
Iodine against its category
The dotted line is the Health & Household average. Past it, Iodine is stronger. Inside it, weaker.
Market
The Iodine market on Amazon at a glance
Shoppers on Amazon United States searched for Iodine 1.7M times last year and spent an estimated $2.9M. The top 5 brands take 55% of clicks. Demand peaks in Oct–Nov. Flapen scores it 64 out of 100, a Maybe.
01 · Demand
An estimated 11.3% of those searches ended in a purchase.
Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.3% of those searches ended in a purchase. Searches in the last 90 days moved -10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.9M a year.
- Searches, last 12 months
- 1.7M
- Growth, 90 days vs prior 90
- -10.8%
- Conversion, latest week
- 11.3%
- Market size, estimated
- $2.9Ma year
- Peak month
- October2.0× the quietest month
- Top search term
- iodine719K searches a year
02 · Price
A sale here is worth $15.08.
Listings sell for $15.08 on average, from $4.10 to $38.43. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 5,000 to 6,000 of them. At $15.08 that is $75K to $90K a year per listing.
- Average price
- $15.08inside the $15 to $100 sweet spot
- Price range
- $4.10–$38.43
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- $75K–$90K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #234 within Antibiotics & Antiseptics. It carries 4,802 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #234in Antibiotics & Antiseptics
- Average rating
- 4.64 starsAmazon United States average 4.42 stars
- Average reviews
- 4,802per listing
- Listings tracked
- 28
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 87 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 87 months
Products
Top Iodine products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Organic Lugols Iodine Iodine and Potassium Iodide 2% Solution 3000 mcg - Liquid Supplement Drops for Thyroid Support for Women & Men Metabolism Health Detox Boost - Non-GMO 395 Servings (2 Oz)
- Price
- $16.87
- Rating
- 4.6/5
- Reviews
- 5,032
- Age
- 4y ago

Amazon Basics First Aid Antiseptic 10% Povidone Iodine Solution for Wound Cleaner and Infection Protection Unflavored 8 fl oz 1-Pack (Previously Solimo)
- Price
- $7.88
- Rating
- 4.7/5
- Reviews
- 12,938
- Age
- 4y ago

J.CROWS Lugols Solution of Iodine 2% 2 oz (1 Bottle) Premium Iodine & Potassium Iodide Liquid Gluten & Alcohol-Free Natural Brine Extract No Expiration - 1200 Drops
- Price
- $16.91
- Rating
- 4.6/5
- Reviews
- 17,226
- Age
- 7y ago

MaryRuth Organics Iodine Liquid Drops | Potassium Iodide | 1 Year Supply | 450 Servings | Thyroid Health | USDA Organic| Vegan | Non-GMO | Gluten Free | 1 Fl Oz
- Price
- $18.31
- Rating
- 4.6/5
- Reviews
- 14,338
- Age
- 7y ago

Pure Encapsulations Iodine - Supplement to Support The Thyroid & Help Maintain Healthy Cellular Metabolism* - with Premium Potassium Iodide - 120 Capsules
- Price
- $19.98
- Rating
- 4.7/5
- Reviews
- 2,763
- Age
- 18y ago
Trending
estimated 90-day click momentum
Zazzee USDA Organic Kelp Iodine 30:1 Extract 300 mcg per Capsule 120 Vegan Capsules 4 Month Supply Ocean-Harvested Norwegian Kelp Standardized to 1% Iodine for Exact Dosage Thyroid Support
- Price
- $19.32
- Rating
- 4.7/5
- Reviews
- 45
- Age
- 4y ago

A+Health Povidone Iodine 10% First Aid Antiseptic 8 Fluid Ounces Topical Solution USP Helps Prevent Infection in Minor Cuts Scraps and Burns Wound Care Made in USA Wound Care
- Price
- $8.59
- Rating
- 4.9/5
- Reviews
- 157
- Age
- 10mo ago

Dynarex Povidone-Iodine Prep Solution Antiseptic Solution for Skin and Mucosa Ideal for Surgical Site Preparation Contains Povidone Iodine 10% 4 fl. oz. 1 Bottle
- Price
- $5.63
- Rating
- 4.7/5
- Reviews
- 7,030
- Age
- 13y ago

365 by Whole Foods Market Liquid Iodine with Kelp 2 OZ
- Price
- $7.13
- Rating
- 4.6/5
- Reviews
- 141
- Age
- 7y ago

LIQUIDHEALTH USDA Organic Nascent Iodine Liquid Drops Pure Iodine Supplement for Thyroid & Immune Support Energy Supplement - Made in USA Vegan Colorless Tasteless Tincture (2 oz)
- Price
- $13.77
- Rating
- 4.6/5
- Reviews
- 1,109
- Age
- 3y ago
Newest
by launch date
A+Health Povidone Iodine 10% First Aid Antiseptic 8 Fluid Ounces Topical Solution USP Helps Prevent Infection in Minor Cuts Scraps and Burns Wound Care Made in USA Wound Care
- Price
- $8.59
- Rating
- 4.9/5
- Reviews
- 157
- Age
- 10mo ago

FrontLine Povidone Iodine Swabs 10% More Iodine Antiseptic Solution Cotton Swabsticks for Wound Care Nasal Cleansing First Aid & Medical Supplies Individually Wrapped Box of 50
- Price
- $6.17
- Rating
- 4.5/5
- Reviews
- 1,743
- Age
- 1y ago

LIQUIDHEALTH USDA Organic Nascent Iodine Liquid Drops Pure Iodine Supplement for Thyroid & Immune Support Energy Supplement - Made in USA Vegan Colorless Tasteless Tincture (2 oz)
- Price
- $13.77
- Rating
- 4.6/5
- Reviews
- 1,109
- Age
- 3y ago

Clean Nutra Selenium 300mcg Iodine 500mcg Thyroid Support for Women & Men | L Tyrosine 500mg Ashwagandha Supplement Bladderwrack Turmeric Kelp Schisandra Zinc Pills Capsule Supplements
- Price
- $25.45
- Rating
- 4.5/5
- Reviews
- 3,383
- Age
- 3y ago

Organic Iodine Supplement from Sea Vegetable Complex Whole Food & Raw Form - Iodine Plus Trace Mineral Complex Contains Purest Icelandic Sea Kelp Irish Moss & Bladderwrack (250 mcg)
- Price
- $17.78
- Rating
- 4.7/5
- Reviews
- 1,891
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
23 falling
Sellers
589
Est. top-5 brand share
55%
Top 20: 97%
Est. top-5 click share
50%
Top 20: 92%
Open market
40%
- Amazon Basics17%
- Earth Harmony Naturals12%
- J. CROW'S9%
- MARYRUTH'S8%
- Pure Encapsulations8%
- Life Extension5%
Demand
Iodine search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 2.0×
Search terms
Top Iodine search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- iodine719K/yr
- iodine supplement469K/yr
- iodine liquid313K/yr
- yodo77K/yr
- idione25K/yr
- iodo16K/yr
- iodine supplements12K/yr
- iodine supplements for women11K/yr
- lodine7K/yr
- pure iodine7K/yr
Reviews and returns
What reviews say buyers love and hate about Iodine
We read the reviews and the return reasons for every product selling here.
“Gross taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Iodine questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









