Iodex
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$23.46avg listing price — sweet spot $15–$100
Price range
Great$7.40–$48.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Review moat
Good1,074.75avg incumbent reviews — the moat a new listing must climb
Growth
Bad-2.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$61K$61K/yr · 46K searches
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Is iodex profitable on Amazon?
According to Flapen's Amazon United States niche tracking, iodex is a $61K/yr Amazon United States market (46K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
iodex market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 2K–3K
- avg 100–250/product
- Revenue / yr
- $47K–$59K
- units × avg price
- Conversion rate
- 5.6%
- Avg BSR
- #891
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 50%
- Out of stock
- 0.0%
- Avg brand age
- 91 months
- Avg seller age
- 157 days
Competition: brands, sellers & click share
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
27
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
0%
- IODEX84%
- Yodex9%
- Tiger Balm4%
- Amrutanjan3%
iodex demand & seasonality
Weekly Amazon search volume, last 102 weeks — -2.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.1×
Top iodex search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- iodex22K/yr
- iodex black ointment14K/yr
- iodex ointment5K/yr
- iodex ointment for pain relief6K/yr
Top iodex products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BAAR Iodex Topical Healing Ointment 4.7% Iodine for Infection Prevention and Soothing Relief Perfect for Cuts Scrapes Wounds Bruises Minor Burns Bug Bites Rashes & More Made in the USA 1 oz
IODEX$26.254.5★50 rev
IODEX Baar Methyl Salicylate Topical Ointment with 4.7% Iodine Traditional Topical Skin Care Ointment for External Use Easy-Apply Formula Made in USA 1 oz
IODEX$26.754.8★18 rev
Yodex Baar Topical Antiseptic Ointment 2% Iodine First Aid Ointment for Minor Cuts Wounds & Abrasions Iodex Formula 1 oz Jar
Yodex$16.464.5★375 rev
BAAR Iodex Topical Healing Ointment 4.7% Iodine for Infection Prevention and Soothing Relief Perfect for Cuts Scrapes Wounds Bruises Minor Burns Bug Bites Rashes & More Made in The USA 1 oz
IODEX$26.844.7★1,268 rev
BAAR Iodex Topical Healing Ointment 4.7% Iodine for Infection Prevention and Soothing Relief Perfect for Cuts Scrapes Wounds Bruises Bug Bites Rashes & More Made in the USA 1 oz (Pack of 2)
IODEX$48.334.8★176 rev
Newest
by launch dateIODEX Methyl Salicylate Ointment 1 Ounce
IODEX$26.85142 rev
BAAR Iodex Topical Healing Ointment 4.7% Iodine for Infection Prevention and Soothing Relief Perfect for Cuts Scrapes Wounds Bruises Minor Burns Bug Bites Rashes & More Made in the USA 1 oz
IODEX$26.2550 rev
IODEX Baar Methyl Salicylate Topical Ointment with 4.7% Iodine Traditional Topical Skin Care Ointment for External Use Easy-Apply Formula Made in USA 1 oz
IODEX$26.7518 rev
BAAR Iodex Topical Healing Ointment 4.7% Iodine for Infection Prevention and Soothing Relief Perfect for Cuts Scrapes Wounds Bruises Bug Bites Rashes & More Made in the USA 1 oz (Pack of 2)
IODEX$48.33176 rev
Amrutanjan Strong Pain Balm Double Power - 50ml
Amrutanjan$7.40112 rev
Trending
90-day click momentumBAAR Iodex Topical Healing Ointment 4.7% Iodine for Infection Prevention and Soothing Relief Perfect for Cuts Scrapes Wounds Bruises Minor Burns Bug Bites Rashes & More Made in the USA 1 oz
IODEX$26.254.5★
IODEX Baar Methyl Salicylate Topical Ointment with 4.7% Iodine Traditional Topical Skin Care Ointment for External Use Easy-Apply Formula Made in USA 1 oz
IODEX$26.754.8★
Yodex Baar Topical Antiseptic Ointment 2% Iodine First Aid Ointment for Minor Cuts Wounds & Abrasions Iodex Formula 1 oz Jar
Yodex$16.464.5★
Tiger Balm Red Extra Strength Pain Relieving Ointment 10g
Tiger Balm$8.814.5★
BAAR Iodex Topical Healing Ointment 4.7% Iodine for Infection Prevention and Soothing Relief Perfect for Cuts Scrapes Wounds Bruises Bug Bites Rashes & More Made in the USA 1 oz (Pack of 2)
IODEX$48.334.8★
What reviews say buyers love and hate about iodex
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Does the job”
“Works very well for sore muscles”
“Great Scent”
“It worked better than I expected”
“Relief on knee pain”
“Well worth it”
“powerful stuff”
“Used it for years”
“It will heal an infection quickly”
What buyers complain about
“The jar is very small”
“Didn't work”
“Cost is high”
“Ive been having knee pain”
“Hardly had any smell to it”
“False advertising”
“It is not strong”
“Was difficult to use”
“Low quality overrated ointment”
“And its not as hot or warming as it leads one to believe”
Top return reasons
Common iodex questions
- Is iodex profitable to sell on Amazon United States?
- The niche generates $61K/yr across 8 tracked products. 90-day search growth is -2.8%. Flapen's verdict: Skip it (37/100).
- How competitive is the iodex niche?
- 4 brands and 27 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in iodex?
- Top complaints mined from reviews: Size-Overall, Functionality-Overall, Value For Money. The return rate is 0.0%.
- When does demand for iodex peak?
- Demand is steady year-round — the busiest month runs 1.1× the quietest.
- What does it cost to enter the iodex niche?
- Listings span $7.40–$48.33; the average listing price is $23.46 (sweet spot $15–$100). The average incumbent carries 1,075 reviews — the moat a new listing must climb.