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Invisalign

Maybe

An estimated 0.8% of orders come back. But demand is soft, at -8.3% this quarter, so Invisalign is a Maybe.

Flapen Score
60
60 / 100
Top 11% of 14,768 Health & Household niches · +11 vs the category median of 49
Market size
$1.5M/yr779K searches / yr
90-day growth
-8.3%search demand this quarter
Competition
57%top-5 click share · 17 brands · 31 sellers

Flapen Score

Invisalign against its category

The dotted line is the Health & Household average. Past it, Invisalign is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Invisalign market on Amazon at a glance

Shoppers on Amazon United States searched for Invisalign 779K times last year and spent an estimated $1.5M. The top 5 brands take 76% of clicks. Demand peaks in Feb. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 9.1% of those searches ended in a purchase.

Shoppers searched for this 779K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved -8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.

Searches, last 12 months
779K
Growth, 90 days vs prior 90
-8.3%
Conversion, latest week
9.1%
Market size, estimated
$1.5Ma year
Peak month
February1.7× the quietest month
Top search term
invisalign315K searches a year

02 · Price

A sale here is worth $21.05.

Listings sell for $21.05 on average, from $5.49 to $94.31. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At $21.05 that is $42K to $53K a year per listing.

Average price
$21.05inside the $15 to $100 sweet spot
Price range
$5.49–$94.31
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
2,000–2,500
Revenue per listing a year
$42K–$53K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #22 within Denture Care. It carries 4,599 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#22in Denture Care
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
4,599per listing
Listings tracked
26

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Invisalign products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

31

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

57%

Top 20: 93%

Open market

20%

  • Brand 154%
  • Brand 28%
  • Brand 35%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Invisalign search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.7×

Search terms

Top Invisalign search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • invisalign315K/yr
  • invisalign cleaning crystals161K/yr
  • invisalign accessories103K/yr
  • invisalign essentials25K/yr
  • invisalign whitening gel26K/yr
  • invisalign must haves28K/yr
  • invisalign kit15K/yr
  • invisalign travel kit13K/yr
  • aligners9K/yr
  • invisalign crystals10K/yr

Reviews and returns

What reviews say buyers love and hate about Invisalign

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Ease Of Cleaning”
31%of negative reviews mention “Durability”
0.8%of orders come back
“Broke almost immediately”
A buyer, on “Durability”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Invisalign questions

Answered from the same tracked data.