Invisalign
MaybeAn estimated 0.8% of orders come back. But demand is soft, at -8.3% this quarter, so Invisalign is a Maybe.
- Flapen Score
- 60 / 100Top 11% of 14,768 Health & Household niches · +11 vs the category median of 4960
- Market size
- $1.5M/yr779K searches / yr
- 90-day growth
- -8.3%search demand this quarter
- Competition
- 57%top-5 click share · 17 brands · 31 sellers
Flapen Score
Invisalign against its category
The dotted line is the Health & Household average. Past it, Invisalign is stronger. Inside it, weaker.
Market
The Invisalign market on Amazon at a glance
Shoppers on Amazon United States searched for Invisalign 779K times last year and spent an estimated $1.5M. The top 5 brands take 76% of clicks. Demand peaks in Feb. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
An estimated 9.1% of those searches ended in a purchase.
Shoppers searched for this 779K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved -8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.
- Searches, last 12 months
- 779K
- Growth, 90 days vs prior 90
- -8.3%
- Conversion, latest week
- 9.1%
- Market size, estimated
- $1.5Ma year
- Peak month
- February1.7× the quietest month
- Top search term
- invisalign315K searches a year
02 · Price
A sale here is worth $21.05.
Listings sell for $21.05 on average, from $5.49 to $94.31. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At $21.05 that is $42K to $53K a year per listing.
- Average price
- $21.05inside the $15 to $100 sweet spot
- Price range
- $5.49–$94.31
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $42K–$53K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #22 within Denture Care. It carries 4,599 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #22in Denture Care
- Average rating
- 4.50 starsAmazon United States average 4.42 stars
- Average reviews
- 4,599per listing
- Listings tracked
- 26
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Invisalign products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
INVISALIGN Cleaning Crystals for Clear Aligners and Retainers (50 Packets)
- Price
- $36.06
- Rating
- 4.6/5
- Reviews
- 3,449
- Age
- 7y ago

Invisalign Whitening Serum 3.0ml
- Price
- $17.25
- Rating
- 4.3/5
- Reviews
- 151
- Age
- 1y ago

INVISALIGN Cleaning Crystals+ | Aligner and Retainer Cleaner | Mint
- Price
- $35.75
- Rating
- 4.6/5
- Reviews
- 762
- Age
- 2y ago

Retainer Cleanser Tablets Invisalign Cleaner Removes Odors Discoloration Stains and Plaque 4 Month Supply Denture Cleansers Retainers Mouth Guards Denture Bath Mint by M3
- Price
- $20.88
- Rating
- 4.7/5
- Reviews
- 25,110
- Age
- 8y ago

LONGMON New Double-layer Retainer Storage Case with Belt Chewing Removal Tool Cleaning Brush Built in Mirror Orthodontic Retainer Case
- Price
- $10.07
- Rating
- 4.4/5
- Reviews
- 975
- Age
- 3y ago
Trending
estimated 90-day click momentum
Malisseladi 5 in 1 Mini Brushes-Disposable Toothbrushes with Toothpaste + Floss + Pick + Tongue Scraper | Travel Size | Individually Wrapped | Soft | Mint | Travel Set (Mint 26 pcs)
- Price
- $9.20
- Rating
- 4.3/5
- Reviews
- 842
- Age
- 1y ago

Pink Aligner and Retainer Case Double-layer Cute Slim Braces Night Mouth Guard Case with Remover Tool Chew and Cleaning Brush Built in Mirror Orthodontic Dental Retainer Container
- Price
- $8.19
- Rating
- 4.7/5
- Reviews
- 157
- Age
- 1y ago

Weiss Naturals Retainer Cleaner Tablets Invisalign Cleaner Remove Stains Odors & Plaque PERSULFATE FREE Night Guard & Denture Cleaner 1-Month Supply 30 Mint Scented Tablets
- Price
- $9.59
- Rating
- 4.8/5
- Reviews
- 1,226
- Age
- 2y ago

Retainer Cleaner Tablets for Invisalign Approved for Ultrasonic Cleaners -120 Denture Cleaning Tablets for Aligners Night Guard Mouth Guard - Denture Cleaner Tablets 4-Month Supply
- Price
- $21.05
- Rating
- 4.7/5
- Reviews
- 670
- Age
- 1y ago

PUL Pack of 2 Aligner Removal Tool Invisalign Remover Tool & Retainer Hook for Clear Aligners Trays & Night Guards Reusable Invisalign Accessories Aligner Hooks & Retainer Removal Hook Blue
- Price
- $7.16
- Rating
- 4.6/5
- Reviews
- 2,625
- Age
- 6y ago
Newest
by launch date
Pink Aligner and Retainer Case Double-layer Cute Slim Braces Night Mouth Guard Case with Remover Tool Chew and Cleaning Brush Built in Mirror Orthodontic Dental Retainer Container
- Price
- $8.19
- Rating
- 4.7/5
- Reviews
- 157
- Age
- 1y ago

Invisalign Whitening Serum 3.0ml
- Price
- $17.25
- Rating
- 4.3/5
- Reviews
- 151
- Age
- 1y ago

INVISALIGN Ultrasonic Cleaner | Aligners and Retainers | Powered by Zima
- Price
- $94.31
- Rating
- 3.1/5
- Reviews
- 385
- Age
- 1y ago

Dental Ultrasonic Retainer Cleaner Machine: 45kHz Dental Cleaning Pod with Digital Timer & 200ML Cleaning for Dentures Mouth Guards Aligners Night Guards Braces Toothbrush Heads & Jewelry White
- Price
- $37.48
- Rating
- 4.1/5
- Reviews
- 3,170
- Age
- 1y ago

Retainer Cleaner Tablets for Invisalign Approved for Ultrasonic Cleaners -120 Denture Cleaning Tablets for Aligners Night Guard Mouth Guard - Denture Cleaner Tablets 4-Month Supply
- Price
- $21.05
- Rating
- 4.7/5
- Reviews
- 670
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
31
Est. top-5 brand share
76%
Top 20: 100%
Est. top-5 click share
57%
Top 20: 93%
Open market
20%
- INVISALIGN54%
- m3naturals8%
- B. WEISS5%
- LONGMON5%
- Maoerdental4%
- UEOFEN4%
Demand
Invisalign search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 1.7×
Search terms
Top Invisalign search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- invisalign315K/yr
- invisalign cleaning crystals161K/yr
- invisalign accessories103K/yr
- invisalign essentials25K/yr
- invisalign whitening gel26K/yr
- invisalign must haves28K/yr
- invisalign kit15K/yr
- invisalign travel kit13K/yr
- aligners9K/yr
- invisalign crystals10K/yr
Reviews and returns
What reviews say buyers love and hate about Invisalign
We read the reviews and the return reasons for every product selling here.
“Broke almost immediately”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Invisalign questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









