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Interdry

Maybe

An estimated 0.7% of orders come back. But the top 5 brands take 94% of clicks, so Interdry is a Maybe.

Flapen Score
57
57 / 100
Top 18% of 14,768 Health & Household niches · +8 vs the category median of 49
Market size
$327K/yr171K searches / yr
90-day growth
+21.3%search demand this quarter
Competition
76%top-5 click share · 9 brands · 37 sellers

Flapen Score

Interdry against its category

The dotted line is the Health & Household average. Past it, Interdry is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Interdry market on Amazon at a glance

Shoppers on Amazon United States searched for Interdry 171K times last year and spent an estimated $327K. The top 5 brands take 94% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 8.3% of those searches ended in a purchase.

Shoppers searched for this 171K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved +21.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $327K a year.

Searches, last 12 months
171K
Growth, 90 days vs prior 90
+21.3%
Conversion, latest week
8.3%
Market size, estimated
$327Ka year
Peak month
May1.5× the quietest month
Top search term
interdry66K searches a year

02 · Price

A sale here is worth $23.12.

Listings sell for $23.12 on average, from $9.04 to $50.02. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $23.12 that is $23K to $29K a year per listing.

Average price
$23.12inside the $15 to $100 sweet spot
Price range
$9.04–$50.02
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
$23K–$29K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #369 within Eczema, Psoriasis & Rosacea Care. It carries 529 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
7.2%
Average rank
#369in Eczema, Psoriasis & Rosacea Care
Average rating
4.32 starsAmazon United States average 4.42 stars
Average reviews
529per listing
Listings tracked
13

04 · Newcomers

5 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
5Amazon's first-year sales bar
Average brand age
50 months

Products

Top Interdry products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

9 rising

Sellers

37

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

4%

  • Brand 132%
  • Brand 223%
  • Brand 314%
  • Brand 414%
  • Brand 511%
  • Brand 62%
  • Open — no brand owns it (3 brands, 4%)

Demand

Interdry search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Interdry search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • interdry66K/yr
  • interdry cloth for skin folds43K/yr
  • interdry moisture wicking fabric6K/yr
  • inter dry for skin folds7K/yr
  • interdry cloth for skin folds silver3K/yr
  • inter dry5K/yr
  • moisture wicking fabric4K/yr
  • interdry sheets for skin folds3K/yr
  • interdry for skin folds8K/yr
  • coloplast interdry4K/yr

Reviews and returns

What reviews say buyers love and hate about Interdry

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Allergies”
0.7%of orders come back
“These kinds of irritation can be so disruptive”
A buyer, on “Allergies”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Interdry questions

Answered from the same tracked data.