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Interdental Brushes

Maybe

An estimated 0.4% of orders come back. But the average product has 5,140 reviews to catch up to, so Interdental Brushes is a Maybe.

Flapen Score
61
61 / 100
Top 9% of 14,768 Health & Household niches · +12 vs the category median of 49
Market size
$2.4M/yr1.8M searches / yr
90-day growth
+11.8%search demand this quarter
Competition
45%top-5 click share · 11 brands · 107 sellers

Flapen Score

Interdental Brushes against its category

The dotted line is the Health & Household average. Past it, Interdental Brushes is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Interdental Brushes market on Amazon at a glance

Shoppers on Amazon United States searched for Interdental Brushes 1.8M times last year and spent an estimated $2.4M. The top 5 brands take 88% of clicks. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 10.6% of those searches ended in a purchase.

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.6% of those searches ended in a purchase. Searches in the last 90 days moved +11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.4M a year.

Searches, last 12 months
1.8M
Growth, 90 days vs prior 90
+11.8%
Conversion, latest week
10.6%
Market size, estimated
$2.4Ma year
Peak month
August1.4× the quietest month
Top search term
interdental brushes516K searches a year

02 · Price

A sale here is worth $12.56.

Listings sell for $12.56 on average, from $4.35 to $23.97. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 6,000 to 8,000 of them. At $12.56 that is $75K to $100K a year per listing.

Average price
$12.56under the $15 to $100 sweet spot
Price range
$4.35–$23.97
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
200K–250K
Units per listing a year
6,000–8,000
Revenue per listing a year
$75K–$100K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #15 within Dental Floss & Picks. It carries 5,140 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#15in Dental Floss & Picks
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
5,140per listing
Listings tracked
32

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top Interdental Brushes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

107

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

45%

Top 20: 87%

Open market

9%

  • Brand 160%
  • Brand 29%
  • Brand 38%
  • Brand 46%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (5 brands, 9%)

Demand

Interdental Brushes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Interdental Brushes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • interdental brushes516K/yr
  • gum proxabrush go betweens219K/yr
  • proxabrush134K/yr
  • braces brush99K/yr
  • interdental brushes between teeth121K/yr
  • gum proxabrush105K/yr
  • proxy brushes dental83K/yr
  • proxabrush go betweens73K/yr
  • interdental brush56K/yr
  • floss brush42K/yr

Reviews and returns

What reviews say buyers love and hate about Interdental Brushes

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Value For Money”
14%of negative reviews mention “Quality-Overall”
0.4%of orders come back
“Expensive for the quality”
A buyer, on “Quality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Interdental Brushes questions

Answered from the same tracked data.