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Insulin Pen Needles

Pass

Insulin Pen Needles scores 66 out of 100, a Pass. Shoppers spend an estimated $1.4M a year here, search demand grew +11.8% this quarter, and an estimated 0.2% of orders come back.

Flapen Score
66
66 / 100
Top 3% of 14,768 Health & Household niches · +17 vs the category median of 49
Market size
$1.4M/yr872K searches / yr
90-day growth
+11.8%search demand this quarter
Competition
42%top-5 click share · 18 brands · 24 sellers

Flapen Score

Insulin Pen Needles against its category

The dotted line is the Health & Household average. Past it, Insulin Pen Needles is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Insulin Pen Needles market on Amazon at a glance

Shoppers on Amazon United States searched for Insulin Pen Needles 872K times last year and spent an estimated $1.4M. The top 5 brands take 67% of clicks. Demand peaks in Feb–May. Flapen scores it 66 out of 100, a Pass.

01 · Demand

An estimated 11.5% of those searches ended in a purchase.

Shoppers searched for this 872K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.5% of those searches ended in a purchase. Searches in the last 90 days moved +11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months
872K
Growth, 90 days vs prior 90
+11.8%
Conversion, latest week
11.5%
Market size, estimated
$1.4Ma year
Peak month
February1.8× the quietest month
Top search term
insulin pen needles263K searches a year

02 · Price

A sale here is worth $13.79.

Listings sell for $13.79 on average, from $8.60 to $49.26. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,000 to 2,500 of them. At $13.79 that is $28K to $34K a year per listing.

Average price
$13.79under the $15 to $100 sweet spot
Price range
$8.60–$49.26
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100K–125K
Units per listing a year
2,000–2,500
Revenue per listing a year
$28K–$34K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 15.8% of listings are out of stock. The average listing ranks #278 within Diabetes Care. It carries 2,110 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
98%
Out of stock, average day
15.8%
Average rank
#278in Diabetes Care
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
2,110per listing
Listings tracked
43

04 · Newcomers

18 of last year's 21 launches cleared the first-year sales bar.

21 products launched here in the last 12 months. 18 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
21
Successful launches
18Amazon's first-year sales bar
Average brand age
41 months

Products

Top Insulin Pen Needles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 rising

Sellers

24

Top-5 brand share

67%

Top 20: 96%

Top-5 click share

42%

Top 20: 77%

Open market

27%

  • Brand 127%
  • Brand 214%
  • Brand 310%
  • Brand 49%
  • Brand 57%
  • Brand 66%

Demand

Insulin Pen Needles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, May · busiest ÷ quietest = 1.8×

Search terms

Top Insulin Pen Needles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • insulin pen needles263K/yr
  • pen needles140K/yr
  • pen needles 32g 4mm ultra fine96K/yr
  • insulin pen needles 32g 4mm45K/yr
  • ozempic pen needles43K/yr
  • 4mm needles for injections35K/yr
  • 32g 4mm pen needles34K/yr
  • insulin pen needle34K/yr
  • pen needles 32g 4mm26K/yr
  • peptide pen needles12K/yr

Reviews and returns

What reviews say buyers love and hate about Insulin Pen Needles

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Value For Money”
8%of negative reviews mention “Size-Overall”
0.2%of orders come back
“Not a good fit for me”
A buyer, on “Size-Overall”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Insulin Pen Needles questions

Answered from the same tracked data.