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Insulated Smoothie Cup

Fail

The average product has 38,571 reviews to catch up to, so Insulated Smoothie Cup is a Fail.

Flapen Score
41
41 / 100
Ranks 11,806 of 14,768 Health & Household niches · −8 vs the category median of 49
Market size
$83K/yr150K searches / yr
90-day growth
-2.7%search demand this quarter
Competition
46%top-5 click share · 8 brands · 30 sellers

Flapen Score

Insulated Smoothie Cup against its category

The dotted line is the Health & Household average. Past it, Insulated Smoothie Cup is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Insulated Smoothie Cup market on Amazon at a glance

Shoppers on Amazon United States searched for Insulated Smoothie Cup 150K times last year and spent an estimated $83K. The top 5 brands take 96% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 150K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $83K a year.

Searches, last 12 months
150K
Growth, 90 days vs prior 90
-2.7%
Conversion, latest week
2.9%
Market size, estimated
$83Ka year
Peak month
December1.4× the quietest month
Top search term
insulated smoothie cup16K searches a year

02 · Price

A sale here is worth $19.40.

Listings sell for $19.40 on average, from $10.07 to $31.79. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $19.40 that is $2K to $5K a year per listing.

Average price
$19.40inside the $15 to $100 sweet spot
Price range
$10.07–$31.79
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #131 within Shaker Bottles. It carries 38,571 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
100%
Out of stock, average day
7.9%
Average rank
#131in Shaker Bottles
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
38,571per listing
Listings tracked
32

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Insulated Smoothie Cup products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

30

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

46%

Top 20: 87%

Open market

2%

  • Brand 146%
  • Brand 242%
  • Brand 34%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (2 brands, 2%)

Demand

Insulated Smoothie Cup search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '25Spike '25Black Friday '25Holiday '25Spike '26JulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Insulated Smoothie Cup search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • insulated smoothie cup16K/yr
  • blender bottle 32 oz11K/yr
  • slim cup15K/yr
  • simple modern 24 oz tumbler10K/yr
  • sm cup11K/yr
  • vasos para licuados7K/yr
  • smoothie accessories10K/yr
  • 40 oz shaker bottle7K/yr
  • 32 oz blender bottle7K/yr
  • portable smoothie cup10K/yr

Reviews and returns

What reviews say buyers love and hate about Insulated Smoothie Cup

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Leak-Proof”
1.3%of orders come back
“Leaks everywhere”
A buyer, on “Leak-Proof”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Insulated Smoothie Cup questions

Answered from the same tracked data.