Insulated Smoothie Cup
Skip itA deep review moat (38,571 avg reviews) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great$19.40avg listing price — sweet spot $15–$100
Price range
Great$10.07–$31.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-2.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$83K$83K/yr · 150K searches
Brand share
Bad96%top-5 brand share — brand-locked demand
Review moat
Bad38,570.59avg incumbent reviews — the moat a new listing must climb
Is insulated smoothie cup profitable on Amazon?
According to Flapen's Amazon United States niche tracking, insulated smoothie cup is a $83K/yr Amazon United States market (150K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 41/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
insulated smoothie cup market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $58K–$78K
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #131
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 69%
- Out of stock
- 7.9%
- Avg brand age
- 40 months
- Avg seller age
- 156 days
Competition: brands, sellers & click share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
30
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
46%
Top 20: 87%
Open market
2%
- Simple Modern46%
- BlenderBottle42%
- Owala4%
- VELOMIX3%
- Pandaloo2%
- DWTS DANWEITESI2%
- Open — no brand owns it (2 brands, 2%)
insulated smoothie cup demand & seasonality
Weekly Amazon search volume, last 56 weeks — -2.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top insulated smoothie cup search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- insulated smoothie cup16K/yr
- blender bottle 32 oz11K/yr
- slim cup15K/yr
- simple modern 24 oz tumbler10K/yr
- sm cup11K/yr
- vasos para licuados7K/yr
- smoothie accessories10K/yr
- 40 oz shaker bottle7K/yr
- 32 oz blender bottle7K/yr
- portable smoothie cup10K/yr
Top insulated smoothie cup products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Simple Modern Classic Tumbler with Straw Lid | Insulated Iced Coffee Cup Reusable Stainless Steel Water Bottle Travel Mug | Gifts for Women Men Her Him | 24oz | Midnight Black
Simple Modern$20.874.8★25,573 rev
BlenderBottle Classic V2 Shaker Bottle Perfect for Protein Shakes and Pre Workout 45-Ounce Ocean Blue
BlenderBottle$14.944.7★151,237 rev
Simple Modern 40 oz Trek Tumbler with Handle and Straw Lid | Cup Holder Friendly Insulated Stainless Steel Travel Mug | Almond Birch
Simple Modern$23.174.8★43,168 rev
Simple Modern 40 oz Trek Tumbler with Handle and Straw Lid | Cup Holder Friendly Insulated Stainless Steel Travel Mug | Sea Glass Sage
Simple Modern$23.394.8★43,168 rev
BlenderBottle Shaker Bottle Pro Series Perfect for Protein Shakes and Pre Workout 32-Ounce Black
BlenderBottle$15.934.7★39,924 rev
Newest
by launch date
VELOMIX -2 Pack- 28 oz Protein Shaker Bottles for Protein Mixes - 2x Wire Whisk | Leak Proof Shaker Cups for Protein Shakes | Protein Shaker Bottle Pack (Black/Transparent)
VELOMIX$10.0712,828 rev
Owala Stainless Steel Triple Layer Insulated Travel Tumbler with Spill Resistant Lid and Straw BPA Free 24 oz The Great Blue
Owala$25.9111,479 rev
Simple Modern Kids 24 oz Tumbler with Handle and Silicone Straw Lid | Spill Proof and Leak Resistant | Reusable Stainless Steel Bottle | Gift for Kids Boys Girls | Trek Collection | Sea Glass Sage
Simple Modern$16.644,744 rev
Simple Modern Kids 24 oz Tumbler with Handle and Silicone Straw Lid | Spill Proof and Leak Resistant | Reusable Stainless Steel Bottle | Gift for Kids Boys Girls | Trek Collection | 80s Mix
Simple Modern$17.584,744 rev
Simple Modern Kids 24 oz Tumbler with Handle and Silicone Straw Lid | Spill Proof and Leak Resistant | Reusable Stainless Steel Bottle | Gift for Kids Boys Girls | Trek Collection | Raspberry Vibes
Simple Modern$19.124,744 rev
Trending
90-day click momentum
BlenderBottle Sport Tritan Shaker Bottle with Wire Whisk Protein Shakes & Hydration for Athletes & Fitness Enthusiasts Easy Mixing Durable & Lightweight Lockable Lid 28-Ounce Blue
BlenderBottle$16.814.7★
Simple Modern Kids 24 oz Tumbler with Handle and Silicone Straw Lid | Spill Proof and Leak Resistant | Reusable Stainless Steel Bottle | Gift for Kids Boys Girls | Trek Collection | Sea Glass Sage
Simple Modern$16.644.6★
Simple Modern Insulated Tumbler with Lid and Straw | Iced Coffee Cup Reusable Stainless Steel Water Bottle Travel Mug | Gifts for Women Men Her Him | Classic Collection | 24oz | Riptide
Simple Modern$23.024.8★
BlenderBottle Shaker Bottle Pro Series Perfect for Protein Shakes and Pre Workout 28-Ounce Black
BlenderBottle$14.524.7★
BlenderBottle Shaker Bottle Pro Series Perfect for Protein Shakes and Pre Workout 32-Ounce Black
BlenderBottle$15.934.7★
What reviews say buyers love and hate about insulated smoothie cup
What buyers praise and complain about, mined from review topics.What buyers love
“Awesome quality”
“Great purchase for the price”
“Never leaks”
“It cleans easily”
“Seems like a great size”
“As expected”
“It keeps my coffee warm”
“easy to hold”
“Color is very pretty”
“they dont break”
What buyers complain about
“Leaks everywhere”
“Poor quality”
“Didn't last”
“Smaller than expected”
“it smells after like spoiled milk”
“also hard to drink out of”
“Not easy to clean”
“Not as advertised”
“It was used”
“Terrible design”
Top return reasons
Common insulated smoothie cup questions
- Is insulated smoothie cup profitable to sell on Amazon United States?
- The niche generates $83K/yr across 32 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -2.7%. Flapen's verdict: Skip it (41/100).
- How competitive is the insulated smoothie cup niche?
- 8 brands and 30 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in insulated smoothie cup?
- Top complaints mined from reviews: Leak-Proof, Quality-Overall, Durability. The return rate is 1.3%.
- When does demand for insulated smoothie cup peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the insulated smoothie cup niche?
- Listings span $10.07–$31.79; the average listing price is $19.40 (sweet spot $15–$100). The average incumbent carries 38,571 reviews — the moat a new listing must climb.