Instant Teeth Whitening

Shoppers searched for this 338K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -73.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $579K a year.

Searches, last 12 months

338K

Growth, 90 days vs prior 90

-73.8%

Conversion, latest week

6.1%

Market size, estimated

$579Ka year

Peak month

November4.5× the quietest month

Top search term

hismile whitening strips298K searches a year

Listings sell for $27.89 on average, from $18.81 to $35.08. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 10,000 to 12,500 of them. At $27.89 that is $279K to $349K a year per listing.

Average price

$27.89inside the $15 to $100 sweet spot

Price range

$18.81–$35.08

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

10,000–12,500

Revenue per listing a year

$279K–$349K

Returns

0.8%of orders · Amazon United States median 2.1%

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 23.1% of listings are out of stock. The average listing ranks #77 within Teeth Whitening. It carries 1,098 reviews at 3.90 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

100%

Out of stock, average day

23.1%

Average rank

#77in Teeth Whitening

Average rating

3.90 starsAmazon United States average 4.42 stars

Average reviews

1,098per listing

Listings tracked

3

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

31 months