Instant Smile
PassInstant Smile scores 65 out of 100, a Pass. Shoppers spend an estimated $1.2M a year here, demand is soft, at -7.8% this quarter, and an estimated 1.7% of orders come back.
- Flapen Score
- 65 / 100Top 4% of 14,768 Health & Household niches · +16 vs the category median of 4965
- Market size
- $1.2M/yr681K searches / yr
- 90-day growth
- -7.8%search demand this quarter
- Competition
- 41%top-5 click share · 28 brands · 60 sellers
Flapen Score
Instant Smile against its category
The dotted line is the Health & Household average. Past it, Instant Smile is stronger. Inside it, weaker.
Market
The Instant Smile market on Amazon at a glance
Shoppers on Amazon United States searched for Instant Smile 681K times last year and spent an estimated $1.2M. The top 5 brands take 71% of clicks. Flapen scores it 65 out of 100, a Pass.
01 · Demand
An estimated 4.9% of those searches ended in a purchase.
Shoppers searched for this 681K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.
- Searches, last 12 months
- 681K
- Growth, 90 days vs prior 90
- -7.8%
- Conversion, latest week
- 4.9%
- Market size, estimated
- $1.2Ma year
- Peak month
- March1.6× the quietest month
- Top search term
- denture128K searches a year
02 · Price
A sale here is worth $37.68.
Listings sell for $37.68 on average, from $6.33 to $210.80. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $37.68 that is $28K to $38K a year per listing.
- Average price
- $37.68inside the $15 to $100 sweet spot
- Price range
- $6.33–$210.80
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $28K–$38K
- Returns
- 1.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #688 within Oral Pain Relief. It carries 2,201 reviews at 3.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #688in Oral Pain Relief
- Average rating
- 3.34 starsAmazon United States average 4.42 stars
- Average reviews
- 2,201per listing
- Listings tracked
- 49
04 · Newcomers
5 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Instant Smile products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
28 rising
Sellers
60
Top-5 brand share
71%
Top 20: 95%
Top-5 click share
41%
Top 20: 79%
Open market
25%
- Brand 139%
- Brand 211%
- Brand 37%
- Brand 47%
- Brand 56%
- Brand 65%
Demand
Instant Smile search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Instant Smile search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- denture128K/yr
- instant smile96K/yr
- temp tooth59K/yr
- partial denture kit53K/yr
- instant smile comfort fit flex teeth39K/yr
- missing tooth replacement kit51K/yr
- tooth cap46K/yr
- temporary tooth replacement kit32K/yr
- tooth caps for broken tooth32K/yr
- diy dentures30K/yr
Reviews and returns
What reviews say buyers love and hate about Instant Smile
We read the reviews and the return reasons for every product selling here.
“Does not work as stated”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Instant Smile questions
Answered from the same tracked data.









