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Insoles Men

Maybe

Shoppers spend an estimated $9.8M a year here. But the average product has 24,156 reviews to catch up to, so Insoles Men is a Maybe.

Flapen Score
59
59 / 100
Top 13% of 14,768 Health & Household niches · +10 vs the category median of 49
Market size
$9.8M/yr8.2M searches / yr
90-day growth
-2.0%search demand this quarter
Competition
53%top-5 click share · 11 brands · 117 sellers

Flapen Score

Insoles Men against its category

The dotted line is the Health & Household average. Past it, Insoles Men is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Insoles Men market on Amazon at a glance

Shoppers on Amazon United States searched for Insoles Men 8.2M times last year and spent an estimated $9.8M. The top 5 brands take 88% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 6.9% of those searches ended in a purchase.

Shoppers searched for this 8.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9.8M a year.

Searches, last 12 months
8.2M
Growth, 90 days vs prior 90
-2.0%
Conversion, latest week
6.9%
Market size, estimated
$9.8Ma year
Peak month
April1.3× the quietest month
Top search term
insoles men1.2M searches a year

02 · Price

A sale here is worth $17.27.

Listings sell for $17.27 on average, from $4.90 to $45.96. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 15,000 to 20,000 of them. At $17.27 that is $259K to $345K a year per listing.

Average price
$17.27inside the $15 to $100 sweet spot
Price range
$4.90–$45.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500K–600K
Units per listing a year
15,000–20,000
Revenue per listing a year
$259K–$345K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #57 within Foot Health. It carries 24,156 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#57in Foot Health
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
24,156per listing
Listings tracked
30

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top Insoles Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

117

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

53%

Top 20: 88%

Open market

9%

  • Brand 153%
  • Brand 214%
  • Brand 313%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (5 brands, 9%)

Demand

Insoles Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

200K150KPrime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Insoles Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • insoles men1.2M/yr
  • plantar fasciitis insoles946K/yr
  • insoles824K/yr
  • dr scholls inserts for men643K/yr
  • shoe inserts men718K/yr
  • shoe insoles492K/yr
  • shoe inserts459K/yr
  • dr scholls402K/yr
  • plantillas para zapatos de hombre357K/yr
  • boot insoles for men307K/yr

Reviews and returns

What reviews say buyers love and hate about Insoles Men

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Comfort-Overall”
16%of negative reviews mention “Pain Relief-Overall”
2.2%of orders come back
“Hurt feet”
A buyer, on “Pain Relief-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Insoles Men questions

Answered from the same tracked data.