Insoles for Heels
Skip itPrices mostly outside the sweet spot ($5.90–$14.79) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Returns
Good2.6%return rate — above 5% kills the launch gate
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Growth
Okay+13.2%90-day search growth — must beat 0% to launch
Market size
Okay$165K$165K/yr · 247K searches
Avg price
Okay$9.71avg listing price — sweet spot $15–$100
Review moat
Okay3,852.63avg incumbent reviews — the moat a new listing must climb
Price range
Bad$5.90–$14.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Is insoles for heels profitable on Amazon?
According to Flapen's Amazon United States niche tracking, insoles for heels is a $165K/yr Amazon United States market (247K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in May. Verdict: Skip it — 48/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
insoles for heels market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- $146K–$194K
- units × avg price
- Conversion rate
- 6.9%
- Avg BSR
- #189
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 0.0%
- Avg brand age
- 42 months
- Avg seller age
- 170 days
Competition: brands, sellers & click share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
54
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
57%
Top 20: 97%
Open market
20%
- Dr. Scholl's23%
- ZUCNANA15%
- Walkize14%
- Bukihome11%
- benoo10%
- Viybtue7%
insoles for heels demand & seasonality
Weekly Amazon search volume, last 104 weeks — +13.2% search growth over the last 90 days.Peak months: May · busiest ÷ quietest = 2.4×
Top insoles for heels search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- high heel inserts47K/yr
- insoles for heels43K/yr
- high heel cushion inserts17K/yr
- high heel inserts for women53K/yr
- inserts for high heels13K/yr
- insoles for women heels13K/yr
- high heel shoe inserts5K/yr
- insole for heels5K/yr
- non slip shoe inserts for women4K/yr
- soles for heels4K/yr
Top insoles for heels products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ZUCNANA Ball of Foot Cushions (2 Pairs Gel Shoe Inserts) Heel Inserts for Women Non Slip Heel Pads Heel Cushions for Women Foot Pain Relief and Comfort One Size Fits Any (Clear)
ZUCNANA$9.644.4★4,848 rev
Dr. Scholls Love Your Heels & Wedges 3/4 Length Insoles All-Day Comfort for High Heeled Shoes Relieve & Prevent Shoe Discomfort Absorbs Shock Arch Support No-Show Discreet Insert 1 Pair
Dr. Scholl's$9.164.0★3,090 rev
Walkize Metatarsal Pads Women | Heel Inserts for Women | Ball of Foot Cushions (2 Pairs Foot Pads) All Day Pain Relief and Comfort One Size Fits Shoe Inserts (Beige 2 Pairs)
Walkize$9.634.2★15,111 rev
Metatarsal Pads for Women & Men (4 Pads) Ball of Foot Cushions High Heel Cushion Foot Pads for Pain Relief & All Day Comfort Anti Slip Heel Insert for Women One Size Fits All (Clear)
benoo$6.724.4★1,933 rev
High Heel Cushion Inserts for Women - Bukihome 3/4 Invisible Insoles Prevent Feet from Sliding Forward - Shock & Sweat Absorption - Comfort Shoe Pads for High Heels Sandals Flats Size M
Bukihome$9.784.3★595 rev
Newest
by launch date
Ashoesert 3/4 Invisible High Heel Cushion Inserts for Women Shoe Pads
Ashoesert$9.6135 rev
3/4 High Heels Inserts for Women - Bukihome 2 Pairs Gel Arch Support Insoles for Heels Sandals Flats Wedges Comfort Shoe Pads Relieve & Prevent Foot Discomfort Shock Absorption (Womens 6-10)
Bukihome$12.7896 rev
Svimsole 3/4 High Heel Cushion Inserts for Women 2 Pairs Self-Adhesive Gel Shoe Inserts Invisible Sandal Insoles for Relieving Foot Pain and Fatigue (Transparent Small : Womens 5-8)
Svimsole$13.5247 rev
Heel Inserts for Women - Weight Shifting Insoles for High Heels Gel Inserts Comfort Pads for Foot Pain Relief (Small - US 6-7.5 Women Shoes)
QZFQZF$14.5396 rev
Niluks 2 Pairs 3/4 Gel High Heel Insoles and 2 Pairs Heel Pads for Shoes Self-Adhesive Arch Support. Relieves Foot Pain Fits Pumps Sandals Dress Shoes Flats Sneakers (Clear Womens 5-9)
Niluks$7.53129 rev
Trending
90-day click momentumAshoesert 3/4 Invisible High Heel Cushion Inserts for Women Shoe Pads
Ashoesert$9.614.3★
Svimsole 3/4 High Heel Cushion Inserts for Women 2 Pairs Self-Adhesive Gel Shoe Inserts Invisible Sandal Insoles for Relieving Foot Pain and Fatigue (Transparent Small : Womens 5-8)
Svimsole$13.524.5★
3/4 High Heels Inserts for Women - Bukihome 2 Pairs Gel Arch Support Insoles for Heels Sandals Flats Wedges Comfort Shoe Pads Relieve & Prevent Foot Discomfort Shock Absorption (Womens 6-10)
Bukihome$12.783.8★
Walkize Metatarsal Pads Women | Heel Inserts for Women | Ball of Foot Cushions (2 Pairs Foot Pads) All Day Pain Relief and Comfort One Size Fits Shoe Inserts (Clear 2 Pairs)
Walkize$9.684.2★
2 Pair Insoles for Heels High Heel Shoe Gel Insoles Women Comfort Pads Inner Soles for Women Shoes Sandals
ShioShin$7.874.1★
What reviews say buyers love and hate about insoles for heels
What buyers praise and complain about, mined from review topics.What buyers love
“Its very comfortable”
“perfect for my shoes”
“They seem well made”
“Comfortable cushions”
“Sticks well”
“The gel material feels super soft”
“Great value”
“Easy to use”
“These heel inserts saved my feet”
“As advertised”
What buyers complain about
“Too big/wide”
“The adhesion is very poor”
“Not very comfortable”
“Needs more cushion”
“These hurt”
“Not as thick than I thought”
“Not very effective for me”
“Did not help at all very slippery I thought they would give me grip”
“Not soft, I was disappointed with these because being that they are gel you would think they would be softer”
“not durable”
Top return reasons
Common insoles for heels questions
- Is insoles for heels profitable to sell on Amazon United States?
- The niche generates $165K/yr across 24 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +13.2%. Flapen's verdict: Skip it (48/100).
- How competitive is the insoles for heels niche?
- 18 brands and 54 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in insoles for heels?
- Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Comfort-Overall. The return rate is 2.6%.
- When does demand for insoles for heels peak?
- Demand peaks in May; the busiest month runs 2.4× the quietest.
- What does it cost to enter the insoles for heels niche?
- Listings span $5.90–$14.79; the average listing price is $9.71 (sweet spot $15–$100). The average incumbent carries 3,853 reviews — the moat a new listing must climb.