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Insoles for Heels

Fail

Prices span $5.90–$14.79, mostly outside the sweet spot, so Insoles for Heels is a Fail.

Flapen Score
48
48 / 100
Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 49
Market size
$165K/yr247K searches / yr
90-day growth
+13.2%search demand this quarter
Competition
57%top-5 click share · 18 brands · 54 sellers

Flapen Score

Insoles for Heels against its category

The dotted line is the Health & Household average. Past it, Insoles for Heels is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Insoles for Heels market on Amazon at a glance

Shoppers on Amazon United States searched for Insoles for Heels 247K times last year and spent an estimated $165K. The top 5 brands take 73% of clicks. Demand peaks in May. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 6.9% of those searches ended in a purchase.

Shoppers searched for this 247K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved +13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $165K a year.

Searches, last 12 months
247K
Growth, 90 days vs prior 90
+13.2%
Conversion, latest week
6.9%
Market size, estimated
$165Ka year
Peak month
May2.4× the quietest month
Top search term
high heel inserts47K searches a year

02 · Price

A sale here is worth $9.71.

Listings sell for $9.71 on average, from $5.90 to $14.79. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $9.71 that is $5K to $7K a year per listing.

Average price
$9.71under the $15 to $100 sweet spot
Price range
$5.90–$14.79
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
$5K–$7K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #189 within Foot Health. It carries 3,853 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#189in Foot Health
Average rating
4.21 starsAmazon United States average 4.42 stars
Average reviews
3,853per listing
Listings tracked
24

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
42 months

Products

Top Insoles for Heels products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

54

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

57%

Top 20: 97%

Open market

20%

  • Brand 123%
  • Brand 215%
  • Brand 314%
  • Brand 411%
  • Brand 510%
  • Brand 67%

Demand

Insoles for Heels search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 2.4×

Search terms

Top Insoles for Heels search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • high heel inserts47K/yr
  • insoles for heels43K/yr
  • high heel cushion inserts17K/yr
  • high heel inserts for women53K/yr
  • inserts for high heels13K/yr
  • insoles for women heels13K/yr
  • high heel shoe inserts5K/yr
  • insole for heels5K/yr
  • non slip shoe inserts for women4K/yr
  • soles for heels4K/yr

Reviews and returns

What reviews say buyers love and hate about Insoles for Heels

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Comfort-Overall”
11%of negative reviews mention “Size-Overall”
2.6%of orders come back
“Too big/wide”
A buyer, on “Size-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Insoles for Heels questions

Answered from the same tracked data.