Is insect repellent wipes profitable to sell on Amazon United States?

The niche generates $1.3M/yr across 7 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +123.7%. Flapen's verdict: Launch it (63/100).

How competitive is the insect repellent wipes niche?

7 brands and 42 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in insect repellent wipes?

Top complaints mined from reviews: Pest/Insect Control, Value For Money, Moist/Dry. The return rate is 0.8%.

When does demand for insect repellent wipes peak?

Demand peaks in May–Jun–Jul–Aug; the busiest month runs 4.8× the quietest.

What does it cost to enter the insect repellent wipes niche?

Listings span $4.96–$34.56; the average listing price is $17.06 (sweet spot $15–$100). The average incumbent carries 1,138 reviews — the moat a new listing must climb.

Insect Repellent Wipes

Launch it

A $1.3M/yr market growing +123.7% this quarter with returns at 0.8% — clears our launch bar.

Conversion

Incredible13.8%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Growth

Incredible+123.7%

90-day search growth — must beat 0% to launch

Market size

Great$1.3M

$1.3M/yr · 556K searches

Avg price

Great$17.06

avg listing price — sweet spot $15–$100

Price range

Good$4.96–$34.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,137.71

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Bad93%

top-5 brand share — brand-locked demand

Competition

Bad93%

top-5 click share — a locked-up shelf

Signals Trending

Is insect repellent wipes profitable on Amazon?

According to Flapen's Amazon United States niche tracking, insect repellent wipes is a $1.3M/yr Amazon United States market (556K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Launch it — 63/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

insect repellent wipes market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 80K–100K; avg 8,000–10,000/product
Revenue / yr: $1.4M–$1.7M; units × avg price
Conversion rate: 13.8%
Avg BSR: #339
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 0.0%
Avg brand age: 70 months
Avg seller age: 148 days

Competition: brands, sellers & click share

The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

SC Johnson62%
CoreTex11%
Ben's8%
AVON8%
STEM4%
Repel4%
Open — no brand owns it (1 brand, 4%)

insect repellent wipes demand & seasonality

Weekly Amazon search volume, last 104 weeks — +123.7% search growth over the last 90 days.

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 4.8×

Open Trend

Top insect repellent wipes search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

insect repellent wipes86K/yr +115.5%9.3% conv.
bug repellent wipes73K/yr +124.7%9.8% conv.
mosquito repellent wipes71K/yr +116.6%6.6% conv.
mosquito wipes49K/yr +167.5%8.0% conv.
bug spray wipes46K/yr +130.3%12.0% conv.
bug wipes38K/yr +170.3%9.8% conv.
deet wipes52K/yr +34.9%11.2% conv.
off wipes35K/yr +175.8%13.4% conv.
bug wipes repellent22K/yr +150.6%11.2% conv.
mosquito wipes travel7K/yr +172.4%10.5% conv.

All search terms

Top insect repellent wipes products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

OFF! Deep Woods Mosquito and Insect Repellent Wipes Long lasting 12 Individually Wrapped Wipes (Pack of 1)

SC Johnson$6.404.7★4,349 rev

CoreTex Bug X 30 Mosquito Tick & Insect Repellent Wipes with 30% DEET - Pack of 25 Single-Use Bug Repellent Wipes for Up to 7 Hours of Reliable Protection Against 12 Types of Biting Insects

CoreTex$23.774.7★1,134 rev

Bens Tick & Insect Repellent Wipes - 30% DEET for Mosquitoes Ticks & More - Up to 7 Hours of Protection - Alcohol- & Fragrance-Free - 12 Wipes (4 Pack)

Ben's$31.064.6★990 rev

AVON Skin So Soft Bug Guard Plus Picaridin Insect Repellent Towelettes DEET-Free Mosquito Repellent Wipes with Vitamin E & Aloe Mosquito & Tick Protection Individually Wrapped 16 CT EPA ID: 806-30

AVON$34.564.7★556 rev

STEM Mosquito and Tick Repellent Wipes with Botanical Extracts - 10 Wipes

STEM$4.964.3★447 rev

Newest

by launch date

Wild Guard Mosquito Repellent Wipes (25 Pack) DEET Free Insect Repellent Individually Wrapped Bug Wipes for Kids and Family Travel Size for Camping Hiking and Beach 8 Hour Protection

Stock Your Home$9.7884 rev

9mo ago

Repel Insect Repellent Mosquito & Tick Wipes 12% Picaridin Repels Mosquitoes and Ticks for Up to 10 Hours in A Convenient Travel Wipe for Whole-Family Mosquito and Tick Protection 15 Count 3 Ounces

Repel$8.88404 rev

1y ago

STEM Mosquito and Tick Repellent Wipes with Botanical Extracts - 10 Wipes

STEM$4.96447 rev

4y ago

Bens Tick & Insect Repellent Wipes - 30% DEET for Mosquitoes Ticks & More - Up to 7 Hours of Protection - Alcohol- & Fragrance-Free - 12 Wipes (4 Pack)

Ben's$31.06990 rev

7y ago

AVON Skin So Soft Bug Guard Plus Picaridin Insect Repellent Towelettes DEET-Free Mosquito Repellent Wipes with Vitamin E & Aloe Mosquito & Tick Protection Individually Wrapped 16 CT EPA ID: 806-30

AVON$34.56556 rev

9y ago

What reviews say buyers love and hate about insect repellent wipes

What buyers praise and complain about, mined from review topics.

What buyers love

Pest/Insect Control20%

“Good insect repellent”

Ease Of Use18%

“So handy”

Portability12%

“Portable”

Smell7%

“very light citronella scent”

Quality-Overall7%

“Great product”

Ease Of Cleaning6%

“Great wipes”

Advertised Vs Actual Product3%

“Does it's job”

Spray/Flow3%

“I like them better than sprays, easy to carry places and again, each wipe gives great coverage and does repel insects”

Strength2%

“Strong -- and effective”

Efficiency2%

“Was very effective”

What buyers complain about

Pest/Insect Control33%

“have bites literally everywhere”

Value For Money10%

“Not an inexpensive product”

Moist/Dry8%

“less than a week after we got home the rest of the wipes had already started to dry out”

Functionality-Overall6%

“Did not work”

Size-Overall4%

“But despite being small”

Portability4%

“Don't travel without this product”

Strength2%

“formula is weak”

De-Grease1%

“But greasy”

Ingredients-Overall1%

“No ingredients shown”

Thickness1%

“Thin & Insubstantial Wipes”

Top return reasons

Advertised Vs Actual Product25%

Value For Money16%

Size-Overall15%

Functionality-Overall12%

Pest/Insect Control6%

Leak-Proof5%

Smell4%

Product Condition2%

Ingredients-Overall2%

Moist/Dry1%

Common insect repellent wipes questions

Is insect repellent wipes profitable to sell on Amazon United States?: The niche generates $1.3M/yr across 7 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +123.7%. Flapen's verdict: Launch it (63/100).
How competitive is the insect repellent wipes niche?: 7 brands and 42 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in insect repellent wipes?: Top complaints mined from reviews: Pest/Insect Control, Value For Money, Moist/Dry. The return rate is 0.8%.
When does demand for insect repellent wipes peak?: Demand peaks in May–Jun–Jul–Aug; the busiest month runs 4.8× the quietest.
What does it cost to enter the insect repellent wipes niche?: Listings span $4.96–$34.56; the average listing price is $17.06 (sweet spot $15–$100). The average incumbent carries 1,138 reviews — the moat a new listing must climb.