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64

Insect Repellent for Home

Worth a look

Shows demand growing +146.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 11Growth 96Conversion 57Competition 55Returns 93Price range 83Avg price 94Brand share 69Review moat 18Quality gap 85

Growth

Incredible+146.0%

90-day search growth — must beat 0% to launch

Avg price

Great$22.57

avg listing price — sweet spot $15–$100

Returns

Great1.1%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Great$4.94–$69.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Conversion

Good4.8%

search→purchase rate — share of searches ending in a sale

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad16,547.4

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$45K

$45K/yr · 41K searches

Signals Trending

Is insect repellent for home profitable on Amazon?

According to Flapen's Amazon United States niche tracking, insect repellent for home is a $45K/yr Amazon United States market (41K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in May–Jul–Aug–Sep. Verdict: Worth a look — 64/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

insect repellent for home market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.
Units sold / yr
2K–2K
avg 0–100/product
Revenue / yr
$34K–$45K
units × avg price
Conversion rate
4.8%
Avg BSR
#137
Page quality
0%
Prime
97%
Sponsored
90%
Out of stock
4.8%
Avg brand age
49 months
Avg seller age
156 days

Competition: brands, sellers & click share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

24 falling

Sellers

125

Top-5 brand share

64%

Top 20: 98%

Top-5 click share

52%

Top 20: 90%

Open market

31%

  • Ortho25%
  • Mighty Mint18%
  • Kate's Home & Garden8%
  • CKCOEO7%
  • NatureStop5%
  • Cvtayn5%

insect repellent for home demand & seasonality

Weekly Amazon search volume, last 104 weeks — +146.0% search growth over the last 90 days.
4K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jul, Aug, Sep · busiest ÷ quietest = 3.0×

Top insect repellent for home search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.
  • cricket repellent15K/yr
  • water bug repellent7K/yr
  • keep bugs away5K/yr
  • insect repellent for home5K/yr
  • bug prevention indoor5K/yr
  • garage bug repellent3K/yr
  • bug repellent for garage1K/yr
  • keeping insects out of house27/yr
All search terms

Top insect repellent for home products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$2K8%$4K12%$5K16%$7K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What reviews say buyers love and hate about insect repellent for home

What buyers praise and complain about, mined from review topics.

What buyers love

Pest/Insect Control32%

“Bug free”

Ease Of Use12%

“Easy to apply”

Smell11%

“Smells fresh”

Quality-Overall10%

“EXCELLENT PRODUCT”

Advertised Vs Actual Product6%

“Works as promised”

Value For Money6%

“very affordable”

Assembly/Installation2%

“easy to install”

Strength2%

“Its powerful”

Spray/Flow2%

“easy to spray”

Ease Of Cleaning1%

“Ease of cleaning”

What buyers complain about

Pest/Insect Control35%

“I still see bugs”

Functionality-Overall23%

“DOESN'T WORK”

Value For Money7%

“a total waste of money”

Smell5%

“It smelled like chemicals”

Durability3%

“Didnt last”

Quality-Overall2%

“Cheap quality and totally useless”

Advertised Vs Actual Product2%

“False advertisement”

Spray/Flow2%

“Stopped spraying”

Adhesion/Stickiness1%

“poor adhesive”

Size-Overall1%

“Small bottle”

Top return reasons

Functionality-Overall26%
Pest/Insect Control21%
Value For Money12%
Advertised Vs Actual Product8%
Size-Overall6%
Defective Material/Parts5%
Spray/Flow4%
Leak-Proof4%
Smell2%
Durability1%

Common insect repellent for home questions

Is insect repellent for home profitable to sell on Amazon United States?
The niche generates $45K/yr across 30 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is +146.0%. Flapen's verdict: Worth a look (64/100).
How competitive is the insect repellent for home niche?
24 brands and 125 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in insect repellent for home?
Top complaints mined from reviews: Pest/Insect Control, Functionality-Overall, Value For Money. The return rate is 1.1%.
When does demand for insect repellent for home peak?
Demand peaks in May–Jul–Aug–Sep; the busiest month runs 3.0× the quietest.
What does it cost to enter the insect repellent for home niche?
Listings span $4.94–$69.74; the average listing price is $22.57 (sweet spot $15–$100). The average incumbent carries 16,547 reviews — the moat a new listing must climb.