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Insect Repellent for Home

Maybe

Search demand grew +146.0% this quarter. But shoppers spend an estimated $45K a year here, so Insect Repellent for Home is a Maybe.

Filters Trending
Flapen Score
64
64 / 100
Top 5% of 14,768 Health & Household niches · +15 vs the category median of 49
Market size
$45K/yr41K searches / yr
90-day growth
+146.0%search demand this quarter
Competition
52%top-5 click share · 24 brands · 125 sellers

Flapen Score

Insect Repellent for Home against its category

The dotted line is the Health & Household average. Past it, Insect Repellent for Home is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Insect Repellent for Home market on Amazon at a glance

Shoppers on Amazon United States searched for Insect Repellent for Home 41K times last year and spent an estimated $45K. The top 5 brands take 64% of clicks. Demand peaks in May–Jul–Aug–Sep. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

An estimated 4.8% of those searches ended in a purchase.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved +146.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
+146.0%
Conversion, latest week
4.8%
Market size, estimated
$45Ka year
Peak month
July3.0× the quietest month
Top search term
cricket repellent15K searches a year

02 · Price

A sale here is worth $22.57.

Listings sell for $22.57 on average, from $4.94 to $69.74. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $22.57 that is $0 to $2K a year per listing.

Average price
$22.57inside the $15 to $100 sweet spot
Price range
$4.94–$69.74
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #137 within Indoor Insect & Pest Control. It carries 16,547 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
97%
Out of stock, average day
4.8%
Average rank
#137in Indoor Insect & Pest Control
Average rating
4.15 starsAmazon United States average 4.42 stars
Average reviews
16,547per listing
Listings tracked
30

04 · Newcomers

4 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
4Amazon's first-year sales bar
Average brand age
49 months

Products

Top Insect Repellent for Home products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 13, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.

$0$2K$4K$5K$7K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 falling

Sellers

125

Est. top-5 brand share

64%

Top 20: 98%

Est. top-5 click share

52%

Top 20: 90%

Open market

31%

  • Ortho25%
  • Mighty Mint18%
  • Kate's Home & Garden8%
  • CKCOEO7%
  • NatureStop5%
  • Cvtayn5%

Demand

Insect Repellent for Home search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jul, Aug, Sep · busiest ÷ quietest = 3.0×

Search terms

Top Insect Repellent for Home search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cricket repellent15K/yr
  • water bug repellent7K/yr
  • keep bugs away5K/yr
  • insect repellent for home5K/yr
  • bug prevention indoor5K/yr
  • garage bug repellent3K/yr
  • bug repellent for garage1K/yr
  • keeping insects out of house27/yr

Reviews and returns

What reviews say buyers love and hate about Insect Repellent for Home

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Pest/Insect Control”
35%of negative reviews mention “Pest/Insect Control”
1.1%of orders come back
“I still see bugs”
A buyer, on “Pest/Insect Control”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Insect Repellent for Home questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data