Insect Repellent

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved +189.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.8M a year.

Searches, last 12 months

1.7M

Growth, 90 days vs prior 90

+189.7%

Conversion, latest week

7.8%

Market size, estimated

$1.8Ma year

Peak month

July5.8× the quietest month

Top search term

bug repellent612K searches a year

Listings sell for $13.81 on average, from $3.98 to $45.24. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 4,000 to 5,000 of them. At $13.81 that is $55K to $69K a year per listing.

Average price

$13.81under the $15 to $100 sweet spot

Price range

$3.98–$45.24

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

125K–150K

Units per listing a year

4,000–5,000

Revenue per listing a year

$55K–$69K

Returns

0.7%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #54 within Insect & Pest Repellents. It carries 15,442 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#54in Insect & Pest Repellents

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

15,442per listing

Listings tracked

29

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

60 months