Is insect repellent profitable to sell on Amazon United States?

The niche generates $1.8M/yr across 29 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +189.7%. Flapen's verdict: Launch it (69/100).

How competitive is the insect repellent niche?

12 brands and 117 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in insect repellent?

Top complaints mined from reviews: Pest/Insect Control, Functionality-Overall, Smell. The return rate is 0.7%.

When does demand for insect repellent peak?

Demand peaks in May–Jun–Jul–Aug; the busiest month runs 5.8× the quietest.

What does it cost to enter the insect repellent niche?

Listings span $3.98–$45.24; the average listing price is $13.81 (sweet spot $15–$100). The average incumbent carries 15,442 reviews — the moat a new listing must climb.

insect repellent

Launch it

A $1.8M/yr market growing +189.7% this quarter with returns at 0.7% — clears our launch bar.

Growth

Incredible+189.7%

90-day search growth — must beat 0% to launch

Returns

Incredible0.7%

return rate — above 6% kills the launch gate

Market size

Great$1.8M

$1.8M/yr · 1.7M searches

Conversion

Great7.8%

search→purchase rate — share of searches ending in a sale

Price range

Good$3.98–$45.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$13.81

avg listing price — sweet spot $15–$100

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Review moat

Bad15,441.97

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, insect repellent is a $1.8M/yr Amazon United States market (1.7M searches/yr). The top 5 brands hold 88% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Launch it — 69/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

Market data

Units sold / yr: 125K–150K; avg 4,000–5,000/product
Revenue / yr: $1.7M–$2.1M; units × avg price
Launch success: —; 2 of 2 new (360d)
Conversion rate: 7.8%
Avg BSR: #54
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 0.0%
Avg brand age: 60 months
Avg seller age: 146 days

Competition

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

117

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

53%

Top 20: 89%

Open market

OFF!40%
Repel29%
Cliganic10%
Sawyer5%
Thermacell4%
Mighty Mint3%
Open — no brand owns it (6 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +189.7% search growth over the last 90 days.

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 5.8×

Open Trend

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 29 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Repel 100 Mosquito and Insect Repellent 4 Ounces With DEET 10-Hour Protection Long-Lasting Insect Repellent Bug Spray Repels Mosquitoes Ticks Gnats Biting Flies Chiggers And Fleas

Repel$7.434.6★16,223 rev

OFF! Deep Woods Insect Repellent Aerosol Dry Non-Greasy Formula Bug Spray with Long Lasting Protection from Mosquitoes and Ticks 4 Oz (Pack of 2)

OFF!$11.724.6★41,242 rev

Cliganic 10 Pack Mosquito Repellent Bracelets for Adults & Kids - Natural DEET-Free Bands Individually Wrapped

Cliganic$9.794.2★35,949 rev

OFF! Clean Feel Insect Repellent Aerosol with 20% Picaridin - Long-Lasting DEET-Free Protection from Mosquitoes Fragrance-Free Pest Control For Ticks & Flies Camping Bug Spray - 5 oz

OFF!$6.464.6★8,127 rev

OFF! Clean Feel Insect Repellent Aerosol with 20% Picaridin - Long-Lasting DEET-Free Protection from Mosquitoes Fragrance-Free Pest Control For Ticks & Flies Camping Bug Spray - 5 oz (Pack of 2)

OFF!$11.214.6★2,090 rev

Newest

by launch date

2026 Upgraded Ultrasonic Pest Control Repeller Mouse Repellent Indoor for Spider Bug Roach Ant Mosquito Rat Mice Insect Deterrent Mouse Rodent Repellent Ultrasonic Plug in 3 Mode Switching 6 Pack

CKCOEO$32.211,276 rev

9mo ago

Repel Insect Repellent Sportsmen Max Formula 40% DEET 6.5 Ounces Long-Lasting Aerosol Insect Repellent Spray Repels Mosquitoes Ticks Gnats Biting Flies Chiggers and Fleas 3 Pack

Repel$17.038,922 rev

11mo ago

OFF! Insect Repellent Aerosol for Adults & Kids Fragrance-Free Picaridin Bug Spray for Everyday DEET-Free Protection from Mosquitoes and Ticks 5 oz (Pack of 2)

OFF!$14.261,269 rev

1y ago

OFF! Clean Feel Travel Size Insect Repellent Aerosol with 20% Picaridin - Bug Spray for Long-Lasting DEET-Free Protection from Mosquitoes Fragrance-Free Pest Control For Ticks & Flies 2.5 oz

OFF!$4.04839 rev

1y ago

OFF! Clean Feel Insect Repellent Misting Spray Fragrance-Free Picaridin Bug Spray for Lasting DEET-Free Protection from Mosquitoes and Ticks 6 oz

OFF!$11.59424 rev

1y ago

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Pest/Insect Control23%

“Easy pest control”

Smell16%

“Good smell”

Quality-Overall10%

“Excellent product, deliver what it promises”

Ease Of Use10%

“It's easy to store”

Value For Money5%

“Excellent value for money”

Advertised Vs Actual Product4%

“As advertised”

Spray/Flow3%

“Easy spray”

Efficiency3%

“Effective”

Strength2%

“The build feels solid”

Safety Standards2%

“Safe product”

What buyers complain about

Pest/Insect Control25%

“Didnt work for mosquitoes”

Functionality-Overall20%

“Did not work”

Smell6%

“Strong Smell”

Value For Money6%

“Waste of money”

Spray/Flow4%

“Faulty spray”

Leak-Proof4%

“spilled over everything”

Durability3%

“don't last”

Advertised Vs Actual Product2%

“Not as advertised”

Size-Overall2%

“TOO SMALL”

Quality-Overall2%

“bad quality”

Top return reasons

Functionality-Overall18%

Value For Money14%

Pest/Insect Control13%

Size-Overall12%

Advertised Vs Actual Product9%

Leak-Proof9%

Spray/Flow6%

Smell3%

Defective Material/Parts3%

Product Condition2%

Common questions

Is insect repellent profitable to sell on Amazon United States?: The niche generates $1.8M/yr across 29 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +189.7%. Flapen's verdict: Launch it (69/100).
How competitive is the insect repellent niche?: 12 brands and 117 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in insect repellent?: Top complaints mined from reviews: Pest/Insect Control, Functionality-Overall, Smell. The return rate is 0.7%.
When does demand for insect repellent peak?: Demand peaks in May–Jun–Jul–Aug; the busiest month runs 5.8× the quietest.
What does it cost to enter the insect repellent niche?: Listings span $3.98–$45.24; the average listing price is $13.81 (sweet spot $15–$100). The average incumbent carries 15,442 reviews — the moat a new listing must climb.

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insect repellent

Market data

Competition

Demand & seasonality

Product shelf

Top sellers

Newest

Trending

Reviews

What buyers love

What buyers complain about

Top return reasons

Common questions

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