Innocor Comfort Pillow
FailThe top 5 brands take 99% of clicks, so Innocor Comfort Pillow is a Fail.
- Flapen Score
- 39 / 100Ranks 12,636 of 14,768 Health & Household niches · −10 vs the category median of 4939
- Market size
- $191K/yr130K searches / yr
- 90-day growth
- -8.7%search demand this quarter
- Competition
- 74%top-5 click share · 6 brands · 9 sellers
Flapen Score
Innocor Comfort Pillow against its category
The dotted line is the Health & Household average. Past it, Innocor Comfort Pillow is stronger. Inside it, weaker.
Market
The Innocor Comfort Pillow market on Amazon at a glance
Shoppers on Amazon United States searched for Innocor Comfort Pillow 130K times last year and spent an estimated $191K. The top 5 brands take 99% of clicks. Demand peaks in Jan–Feb. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 3.0% of those searches ended in a purchase.
Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $191K a year.
- Searches, last 12 months
- 130K
- Growth, 90 days vs prior 90
- -8.7%
- Conversion, latest week
- 3.0%
- Market size, estimated
- $191Ka year
- Peak month
- January2.1× the quietest month
- Top search term
- sleep innovations pillow64K searches a year
02 · Price
A sale here is worth $48.69.
Listings sell for $48.69 on average, from $32.83 to $78.48. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $48.69 that is $5K to $12K a year per listing.
- Average price
- $48.69inside the $15 to $100 sweet spot
- Price range
- $32.83–$78.48
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $5K–$12K
- Returns
- 3.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #345 within Bedroom Aids & Accessories. It carries 6,069 reviews at 4.18 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 9.0%
- Average rank
- #345in Bedroom Aids & Accessories
- Average rating
- 4.18 starsAmazon United States average 4.42 stars
- Average reviews
- 6,069per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Innocor Comfort Pillow products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.
Brands
6 rising
Sellers
9
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
0%
- Brand 191%
- Brand 23%
- Brand 32%
- Brand 42%
- Brand 51%
- Brand 61%
Demand
Innocor Comfort Pillow search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 2.1×
Search terms
Top Innocor Comfort Pillow search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sleep innovations pillow64K/yr
- innocor comfort pillow35K/yr
- sleep innovations memory foam pillow15K/yr
- innocor pillow6K/yr
- innocor3K/yr
- innocor comfort3K/yr
- sleep innovation pillow5K/yr
Reviews and returns
What reviews say buyers love and hate about Innocor Comfort Pillow
We read the reviews and the return reasons for every product selling here.
“Smells bad”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Innocor Comfort Pillow questions
Answered from the same tracked data.









