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Inflatable Neck Stretcher

Fail

Shoppers spend an estimated $79K a year here, so Inflatable Neck Stretcher is a Fail.

Flapen Score
45
45 / 100
Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 49
Market size
$79K/yr46K searches / yr
90-day growth
-3.7%search demand this quarter
Competition
72%top-5 click share · 10 brands · 23 sellers

Flapen Score

Inflatable Neck Stretcher against its category

The dotted line is the Health & Household average. Past it, Inflatable Neck Stretcher is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Inflatable Neck Stretcher market on Amazon at a glance

Shoppers on Amazon United States searched for Inflatable Neck Stretcher 46K times last year and spent an estimated $79K. The top 5 brands take 76% of clicks. Demand peaks in Sep. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 5.6% of those searches ended in a purchase.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $79K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
-3.7%
Conversion, latest week
5.6%
Market size, estimated
$79Ka year
Peak month
September2.0× the quietest month
Top search term
over the door traction for neck9K searches a year

02 · Price

A sale here is worth $30.92.

Listings sell for $30.92 on average, from $20.66 to $46.54. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $30.92 that is $3K to $8K a year per listing.

Average price
$30.92inside the $15 to $100 sweet spot
Price range
$20.66–$46.54
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
5.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.8% of listings are out of stock. The average listing ranks #300 within Occupational & Physical Therapy Aids. It carries 1,812 reviews at 3.88 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
17.8%
Average rank
#300in Occupational & Physical Therapy Aids
Average rating
3.88 starsAmazon United States average 4.42 stars
Average reviews
1,812per listing
Listings tracked
12

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
49 months

Products

Top Inflatable Neck Stretcher products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

10 falling

Sellers

23

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

18%

  • Brand 136%
  • Brand 216%
  • Brand 38%
  • Brand 48%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (4 brands, 18%)

Demand

Inflatable Neck Stretcher search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 2.0×

Search terms

Top Inflatable Neck Stretcher search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • over the door traction for neck9K/yr
  • over the door neck traction4K/yr
  • over the door cervical traction kit4K/yr
  • over the door neck stretcher4K/yr
  • over the door neck traction device6K/yr
  • over the door cervical traction unit3K/yr
  • over the door cervical traction3K/yr
  • over the door traction3K/yr
  • over door neck traction device3K/yr
  • cervical traction device over door4K/yr

Reviews and returns

What reviews say buyers love and hate about Inflatable Neck Stretcher

We read the reviews and the return reasons for every product selling here.

9%of positive reviews mention “Efficiency”
13%of negative reviews mention “Durability”
5.1%of orders come back
“Broke on first use”
A buyer, on “Durability”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Inflatable Neck Stretcher questions

Answered from the same tracked data.