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Inflatable Donut Cushion

Fail

Shoppers spend an estimated $36K a year here, so Inflatable Donut Cushion is a Fail.

Flapen Score
49
49 / 100
Ranks 7,059 of 14,768 Health & Household niches · on the category median
Market size
$36K/yr35K searches / yr
90-day growth
-0.6%search demand this quarter
Competition
60%top-5 click share · 18 brands · 41 sellers

Flapen Score

Inflatable Donut Cushion against its category

The dotted line is the Health & Household average. Past it, Inflatable Donut Cushion is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Inflatable Donut Cushion market on Amazon at a glance

Shoppers on Amazon United States searched for Inflatable Donut Cushion 35K times last year and spent an estimated $36K. The top 5 brands take 62% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 6.6% of those searches ended in a purchase.

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months
35K
Growth, 90 days vs prior 90
-0.6%
Conversion, latest week
6.6%
Market size, estimated
$36Ka year
Top search term
inflatable donut cushion21K searches a year

02 · Price

A sale here is worth $15.52.

Listings sell for $15.52 on average, from $6.62 to $32.84. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $15.52 that is $2K to $4K a year per listing.

Average price
$15.52inside the $15 to $100 sweet spot
Price range
$6.62–$32.84
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
3.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #187 within Mobility Aids & Equipment. It carries 1,428 reviews at 4.05 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
1.0%
Average rank
#187in Mobility Aids & Equipment
Average rating
4.05 starsAmazon United States average 4.42 stars
Average reviews
1,428per listing
Listings tracked
21

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Inflatable Donut Cushion products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

41

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

30%

  • Brand 115%
  • Brand 213%
  • Brand 312%
  • Brand 411%
  • Brand 511%
  • Brand 68%

Demand

Inflatable Donut Cushion search demand

Weekly searches over the year. Pick a range.

800600Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Inflatable Donut Cushion search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • inflatable donut cushion21K/yr
  • inflatable donut pillow6K/yr
  • inflatable donut pillow for tailbone pain4K/yr
  • inflatable donut seat cushion3K/yr

Reviews and returns

What reviews say buyers love and hate about Inflatable Donut Cushion

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Comfort-Overall”
16%of negative reviews mention “Comfort-Overall”
3.6%of orders come back
“was extremely uncomfortable for my back”
A buyer, on “Comfort-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Inflatable Donut Cushion questions

Answered from the same tracked data.