Inflatable Donut Cushion
FailShoppers spend an estimated $36K a year here, so Inflatable Donut Cushion is a Fail.
- Flapen Score
- 49 / 100Ranks 7,059 of 14,768 Health & Household niches · on the category median49
- Market size
- $36K/yr35K searches / yr
- 90-day growth
- -0.6%search demand this quarter
- Competition
- 60%top-5 click share · 18 brands · 41 sellers
Flapen Score
Inflatable Donut Cushion against its category
The dotted line is the Health & Household average. Past it, Inflatable Donut Cushion is stronger. Inside it, weaker.
Market
The Inflatable Donut Cushion market on Amazon at a glance
Shoppers on Amazon United States searched for Inflatable Donut Cushion 35K times last year and spent an estimated $36K. The top 5 brands take 62% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 6.6% of those searches ended in a purchase.
Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.
- Searches, last 12 months
- 35K
- Growth, 90 days vs prior 90
- -0.6%
- Conversion, latest week
- 6.6%
- Market size, estimated
- $36Ka year
- Top search term
- inflatable donut cushion21K searches a year
02 · Price
A sale here is worth $15.52.
Listings sell for $15.52 on average, from $6.62 to $32.84. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $15.52 that is $2K to $4K a year per listing.
- Average price
- $15.52inside the $15 to $100 sweet spot
- Price range
- $6.62–$32.84
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 3.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #187 within Mobility Aids & Equipment. It carries 1,428 reviews at 4.05 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 1.0%
- Average rank
- #187in Mobility Aids & Equipment
- Average rating
- 4.05 starsAmazon United States average 4.42 stars
- Average reviews
- 1,428per listing
- Listings tracked
- 21
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Inflatable Donut Cushion products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 falling
Sellers
41
Top-5 brand share
62%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
30%
- Brand 115%
- Brand 213%
- Brand 312%
- Brand 411%
- Brand 511%
- Brand 68%
Demand
Inflatable Donut Cushion search demand
Weekly searches over the year. Pick a range.
Search terms
Top Inflatable Donut Cushion search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- inflatable donut cushion21K/yr
- inflatable donut pillow6K/yr
- inflatable donut pillow for tailbone pain4K/yr
- inflatable donut seat cushion3K/yr
Reviews and returns
What reviews say buyers love and hate about Inflatable Donut Cushion
We read the reviews and the return reasons for every product selling here.
“was extremely uncomfortable for my back”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Inflatable Donut Cushion questions
Answered from the same tracked data.









