Infant Probiotic 12-24 Months
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$21.05avg listing price — sweet spot $15–$100
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Price range
Great$11.79–$30.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$213K$213K/yr · 98K searches
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,802.31avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.5%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand
Is infant probiotic 12-24 months profitable on Amazon?
According to Flapen's Amazon United States niche tracking, infant probiotic 12-24 months is a $213K/yr Amazon United States market (98K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 46/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
infant probiotic 12-24 months market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 10K–13K
- avg 750–1,000/product
- Revenue / yr
- $211K–$263K
- units × avg price
- Conversion rate
- 10.3%
- Avg BSR
- #264
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 0.0%
- Avg brand age
- 78 months
- Avg seller age
- 152 days
Competition: brands, sellers & click share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
6 flat
Sellers
567
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
0%
- MARYRUTH'S71%
- Healthy Genetics9%
- BioGaia9%
- LOVEBUG5%
- Culturelle4%
- Mommy's Bliss2%
- Open — no brand owns it (0%)
infant probiotic 12-24 months demand & seasonality
Weekly Amazon search volume, last 97 weeks — -8.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top infant probiotic 12-24 months search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- mary ruth toddler probiotic23K/yr
- toddler probiotic drops20K/yr
- mary ruth probiotic toddler8K/yr
- probiotics for kids liquid7K/yr
- kids probiotic drops8K/yr
- probiotic for 1 year old5K/yr
- probiotic drops for toddlers 1-35K/yr
- mary ruths toddler probiotic2K/yr
- probiotics for 1 year old5K/yr
- kids probiotic liquid5K/yr
Top infant probiotic 12-24 months products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MaryRuths Organic Toddler Probiotic Liquid Drops | Kids Probiotics for Ages 1-3 | 5 Probiotic Strains | 150 Million CFU Per Serving | USDA Organic | Sugar Free | Vegan | Gluten Free | 1 Fl O
MARYRUTH'S$11.794.6★1,280 rev
MARYRUTHS Organics Kids Probiotic Liquid Drops | USDA Organic Probiotics for Digestive Health | Ages 4+ Gut Health & Immune Support Supplement | Overall Health | Vegan | Non-GMO | 1 Fl Oz
MARYRUTH'S$12.114.4★707 rev
MaryRuths Organic Infant Liquid Probiotic for Ages 6-12 Months | 100 Million CFU | 5 Probiotic Strains | Probiotics for Infants | Proprietary Probiotic Blend | USDA Organic | Vegan | Unflavored |1 oz
MARYRUTH'S$11.964.6★1,993 rev
Healthy Genetics Liquid Probiotics for Kids & Toddlers | + Prebiotic + Ginger Root | Acidophilus Probiotic | Dairy Free | Vegan | Non-GMO | Gluten Free | 30-60 Servings
Healthy Genetics$16.674.7★721 rev
BioGaia Nurture & Grow for Toddlers | Ages 1+ | Liquid Probiotic | Allergen-Free | Triple-Benefit Probiotic for Kids | Digestive Health Immune Support & Oral Health Protection | 25-Day Supply
BioGaia$19.964.6★476 rev
Newest
by launch date
MARYRUTHS Organics Kids Very Berry Liquid Probiotic 2 FZ
MARYRUTH'S$23.59153 rev
BioGaia Nurture & Grow for Toddlers | Ages 1+ | Liquid Probiotic | Allergen-Free | Triple-Benefit Probiotic for Kids | Digestive Health Immune Support & Oral Health Protection | 25-Day Supply
BioGaia$19.96476 rev
MARYRUTHS Organics Kids Probiotic Liquid Drops | USDA Organic Probiotics for Digestive Health | Ages 4+ Gut Health & Immune Support Supplement | Overall Health | Vegan | Non-GMO | 1 Fl Oz
MARYRUTH'S$12.11707 rev
MARYRUTHS Organics Toddler Multivitamin Gummies + Postbiotics | USDA Organic | Vitamins for Kids Ages 2+ | Immune Support | Vitamin C | Vitamin D3 | Vitamin A | Zinc | Vegan | Non-GMO | 60 Servings
MARYRUTH'S$27.023,012 rev
MaryRuths Organic Toddler Probiotic Liquid Drops | Kids Probiotics for Ages 1-3 | 5 Probiotic Strains | 150 Million CFU Per Serving | USDA Organic | Sugar Free | Vegan | Gluten Free | 1 Fl O
MARYRUTH'S$11.791,280 rev
Trending
90-day click momentum
Mary Ruths Organic Kids Strawberry Probiotic Gummies 60 CT
MARYRUTH'S$23.774.6★
MaryRuths Toddler Multivitamin | Vitamin A C D E B6 B12 Zinc | Healthy Growth Support | Immunity | Bone Health | Cognitive Function | Organic | Sugar Free | Vegan | Non-GMO | 2 Fl Oz | 30 Day Supply
MARYRUTH'S$22.104.6★
MARYRUTHS Organics Toddler Multivitamin Gummies + Postbiotics | USDA Organic | Vitamins for Kids Ages 2+ | Immune Support | Vitamin C | Vitamin D3 | Vitamin A | Zinc | Vegan | Non-GMO | 60 Servings
MARYRUTH'S$27.024.8★
MARYRUTHS Organics Kids Very Berry Liquid Probiotic 2 FZ
MARYRUTH'S$23.594.5★
BioGaia Nurture & Grow for Toddlers | Ages 1+ | Liquid Probiotic | Allergen-Free | Triple-Benefit Probiotic for Kids | Digestive Health Immune Support & Oral Health Protection | 25-Day Supply
BioGaia$19.964.6★
What reviews say buyers love and hate about infant probiotic 12-24 months
What buyers praise and complain about, mined from review topics.What buyers love
“is good quality powder”
“The taste is easy to handle”
“Best baby probiotic”
“So easy to get the daily vitamins in”
“Perfect for constipation”
“Easy for them to take also”
“Best price”
“Its super effective”
“we have no issues with bloating or constipation”
“Pros:. • Clean, organic ingredients”
What buyers complain about
“Horrible After Taste”
“just a bit expensive”
“then had mucousy smelly poos every few days for the following two weeks”
“Not good tasting flavor”
“it shows poor manufacturing”
“This causes constipation Omg my baby is in hell from this”
“Oily consistency is off putting”
“as she has food allergies”
“it upsets his stomach”
“The worst probiotic in every way”
Top return reasons
Common infant probiotic 12-24 months questions
- Is infant probiotic 12-24 months profitable to sell on Amazon United States?
- The niche generates $213K/yr across 16 tracked products. 90-day search growth is -8.5%. Flapen's verdict: Skip it (46/100).
- How competitive is the infant probiotic 12-24 months niche?
- 6 brands and 567 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in infant probiotic 12-24 months?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Smell. The return rate is 0.0%.
- When does demand for infant probiotic 12-24 months peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the infant probiotic 12-24 months niche?
- Listings span $11.79–$30.85; the average listing price is $21.05 (sweet spot $15–$100). The average incumbent carries 4,802 reviews — the moat a new listing must climb.