Infant Probiotic 12-24 Months
FailThe top 5 brands take 98% of clicks, so Infant Probiotic 12-24 Months is a Fail.
- Flapen Score
- 46 / 100Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 4946
- Market size
- $213K/yr98K searches / yr
- 90-day growth
- -8.5%search demand this quarter
- Competition
- 65%top-5 click share · 6 brands · 567 sellers
Flapen Score
Infant Probiotic 12-24 Months against its category
The dotted line is the Health & Household average. Past it, Infant Probiotic 12-24 Months is stronger. Inside it, weaker.
Market
The Infant Probiotic 12-24 Months market on Amazon at a glance
Shoppers on Amazon United States searched for Infant Probiotic 12-24 Months 98K times last year and spent an estimated $213K. The top 5 brands take 98% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 10.3% of those searches ended in a purchase.
Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved -8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $213K a year.
- Searches, last 12 months
- 98K
- Growth, 90 days vs prior 90
- -8.5%
- Conversion, latest week
- 10.3%
- Market size, estimated
- $213Ka year
- Peak month
- August1.5× the quietest month
- Top search term
- mary ruth toddler probiotic23K searches a year
02 · Price
A sale here is worth $21.05.
Listings sell for $21.05 on average, from $11.79 to $30.85. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At $21.05 that is $16K to $21K a year per listing.
- Average price
- $21.05inside the $15 to $100 sweet spot
- Price range
- $11.79–$30.85
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $16K–$21K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #264 within Digestive Supplements. It carries 4,802 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #264in Digestive Supplements
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 4,802per listing
- Listings tracked
- 16
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 78 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 78 months
Products
Top Infant Probiotic 12-24 Months products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
MaryRuths Organic Toddler Probiotic Liquid Drops | Kids Probiotics for Ages 1-3 | 5 Probiotic Strains | 150 Million CFU Per Serving | USDA Organic | Sugar Free | Vegan | Gluten Free | 1 Fl O
- Price
- $11.79
- Rating
- 4.6/5
- Reviews
- 1,280
- Age
- 3y ago

MARYRUTHS Organics Kids Probiotic Liquid Drops | USDA Organic Probiotics for Digestive Health | Ages 4+ Gut Health & Immune Support Supplement | Overall Health | Vegan | Non-GMO | 1 Fl Oz
- Price
- $12.11
- Rating
- 4.4/5
- Reviews
- 707
- Age
- 3y ago

MaryRuths Organic Infant Liquid Probiotic for Ages 6-12 Months | 100 Million CFU | 5 Probiotic Strains | Probiotics for Infants | Proprietary Probiotic Blend | USDA Organic | Vegan | Unflavored |1 oz
- Price
- $11.96
- Rating
- 4.6/5
- Reviews
- 1,993
- Age
- 4y ago

Healthy Genetics Liquid Probiotics for Kids & Toddlers | + Prebiotic + Ginger Root | Acidophilus Probiotic | Dairy Free | Vegan | Non-GMO | Gluten Free | 30-60 Servings
- Price
- $16.67
- Rating
- 4.7/5
- Reviews
- 721
- Age
- 4y ago

BioGaia Nurture & Grow for Toddlers | Ages 1+ | Liquid Probiotic | Allergen-Free | Triple-Benefit Probiotic for Kids | Digestive Health Immune Support & Oral Health Protection | 25-Day Supply
- Price
- $19.96
- Rating
- 4.6/5
- Reviews
- 476
- Age
- 2y ago
Trending
estimated 90-day click momentum
Mary Ruths Organic Kids Strawberry Probiotic Gummies 60 CT
- Price
- $23.77
- Rating
- 4.6/5
- Reviews
- 115
- Age
- 4y ago

MaryRuths Toddler Multivitamin | Vitamin A C D E B6 B12 Zinc | Healthy Growth Support | Immunity | Bone Health | Cognitive Function | Organic | Sugar Free | Vegan | Non-GMO | 2 Fl Oz | 30 Day Supply
- Price
- $22.10
- Rating
- 4.6/5
- Reviews
- 2,853
- Age
- 3y ago

MARYRUTHS Organics Toddler Multivitamin Gummies + Postbiotics | USDA Organic | Vitamins for Kids Ages 2+ | Immune Support | Vitamin C | Vitamin D3 | Vitamin A | Zinc | Vegan | Non-GMO | 60 Servings
- Price
- $27.02
- Rating
- 4.8/5
- Reviews
- 3,012
- Age
- 3y ago

MARYRUTHS Organics Kids Very Berry Liquid Probiotic 2 FZ
- Price
- $23.59
- Rating
- 4.5/5
- Reviews
- 153
- Age
- 2y ago

BioGaia Nurture & Grow for Toddlers | Ages 1+ | Liquid Probiotic | Allergen-Free | Triple-Benefit Probiotic for Kids | Digestive Health Immune Support & Oral Health Protection | 25-Day Supply
- Price
- $19.96
- Rating
- 4.6/5
- Reviews
- 476
- Age
- 2y ago
Newest
by launch date
MARYRUTHS Organics Kids Very Berry Liquid Probiotic 2 FZ
- Price
- $23.59
- Rating
- 4.5/5
- Reviews
- 153
- Age
- 2y ago

BioGaia Nurture & Grow for Toddlers | Ages 1+ | Liquid Probiotic | Allergen-Free | Triple-Benefit Probiotic for Kids | Digestive Health Immune Support & Oral Health Protection | 25-Day Supply
- Price
- $19.96
- Rating
- 4.6/5
- Reviews
- 476
- Age
- 2y ago

MARYRUTHS Organics Kids Probiotic Liquid Drops | USDA Organic Probiotics for Digestive Health | Ages 4+ Gut Health & Immune Support Supplement | Overall Health | Vegan | Non-GMO | 1 Fl Oz
- Price
- $12.11
- Rating
- 4.4/5
- Reviews
- 707
- Age
- 3y ago

MARYRUTHS Organics Toddler Multivitamin Gummies + Postbiotics | USDA Organic | Vitamins for Kids Ages 2+ | Immune Support | Vitamin C | Vitamin D3 | Vitamin A | Zinc | Vegan | Non-GMO | 60 Servings
- Price
- $27.02
- Rating
- 4.8/5
- Reviews
- 3,012
- Age
- 3y ago

MaryRuths Organic Toddler Probiotic Liquid Drops | Kids Probiotics for Ages 1-3 | 5 Probiotic Strains | 150 Million CFU Per Serving | USDA Organic | Sugar Free | Vegan | Gluten Free | 1 Fl O
- Price
- $11.79
- Rating
- 4.6/5
- Reviews
- 1,280
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 flat
Sellers
567
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
65%
Top 20: 100%
Open market
0%
- MARYRUTH'S71%
- Healthy Genetics9%
- BioGaia9%
- LOVEBUG5%
- Culturelle4%
- Mommy's Bliss2%
- Open — no brand owns it (0%)
Demand
Infant Probiotic 12-24 Months search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Infant Probiotic 12-24 Months search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- mary ruth toddler probiotic23K/yr
- toddler probiotic drops20K/yr
- mary ruth probiotic toddler8K/yr
- probiotics for kids liquid7K/yr
- kids probiotic drops8K/yr
- probiotic for 1 year old5K/yr
- probiotic drops for toddlers 1-35K/yr
- mary ruths toddler probiotic2K/yr
- probiotics for 1 year old5K/yr
- kids probiotic liquid5K/yr
Reviews and returns
What reviews say buyers love and hate about Infant Probiotic 12-24 Months
We read the reviews and the return reasons for every product selling here.
“Horrible After Taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Infant Probiotic 12-24 Months questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









