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Infant Probiotic 12-24 Months

Fail

The top 5 brands take 98% of clicks, so Infant Probiotic 12-24 Months is a Fail.

Flapen Score
46
46 / 100
Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 49
Market size
$213K/yr98K searches / yr
90-day growth
-8.5%search demand this quarter
Competition
65%top-5 click share · 6 brands · 567 sellers

Flapen Score

Infant Probiotic 12-24 Months against its category

The dotted line is the Health & Household average. Past it, Infant Probiotic 12-24 Months is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Infant Probiotic 12-24 Months market on Amazon at a glance

Shoppers on Amazon United States searched for Infant Probiotic 12-24 Months 98K times last year and spent an estimated $213K. The top 5 brands take 98% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 10.3% of those searches ended in a purchase.

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved -8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $213K a year.

Searches, last 12 months
98K
Growth, 90 days vs prior 90
-8.5%
Conversion, latest week
10.3%
Market size, estimated
$213Ka year
Peak month
August1.5× the quietest month
Top search term
mary ruth toddler probiotic23K searches a year

02 · Price

A sale here is worth $21.05.

Listings sell for $21.05 on average, from $11.79 to $30.85. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At $21.05 that is $16K to $21K a year per listing.

Average price
$21.05inside the $15 to $100 sweet spot
Price range
$11.79–$30.85
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
750–1,000
Revenue per listing a year
$16K–$21K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #264 within Digestive Supplements. It carries 4,802 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#264in Digestive Supplements
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
4,802per listing
Listings tracked
16

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
78 months

Products

Top Infant Probiotic 12-24 Months products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 flat

Sellers

567

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

0%

  • Brand 171%
  • Brand 29%
  • Brand 39%
  • Brand 45%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (0%)

Demand

Infant Probiotic 12-24 Months search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '25DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Infant Probiotic 12-24 Months search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mary ruth toddler probiotic23K/yr
  • toddler probiotic drops20K/yr
  • mary ruth probiotic toddler8K/yr
  • probiotics for kids liquid7K/yr
  • kids probiotic drops8K/yr
  • probiotic for 1 year old5K/yr
  • probiotic drops for toddlers 1-35K/yr
  • mary ruths toddler probiotic2K/yr
  • probiotics for 1 year old5K/yr
  • kids probiotic liquid5K/yr

Reviews and returns

What reviews say buyers love and hate about Infant Probiotic 12-24 Months

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Horrible After Taste”
A buyer, on “Taste-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Infant Probiotic 12-24 Months questions

Answered from the same tracked data.