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Infant Ibuprofen

Fail

The top 5 products take 100% of clicks, so Infant Ibuprofen is a Fail.

Flapen Score
42
42 / 100
Ranks 11,318 of 14,768 Health & Household niches · −7 vs the category median of 49
Market size
$2.1M/yr751K searches / yr
90-day growth
-4.6%search demand this quarter
Competition
100%top-5 click share · 5 brands · 28 sellers

Flapen Score

Infant Ibuprofen against its category

The dotted line is the Health & Household average. Past it, Infant Ibuprofen is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Infant Ibuprofen market on Amazon at a glance

Shoppers on Amazon United States searched for Infant Ibuprofen 751K times last year and spent an estimated $2.1M. All 5 brands take every click. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 26.2% of those searches ended in a purchase.

Shoppers searched for this 751K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 26.2% of those searches ended in a purchase. Searches in the last 90 days moved -4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.1M a year.

Searches, last 12 months
751K
Growth, 90 days vs prior 90
-4.6%
Conversion, latest week
26.2%
Market size, estimated
$2.1Ma year
Peak month
January1.3× the quietest month
Top search term
infant motrin206K searches a year

02 · Price

A sale here is worth $10.59.

Listings sell for $10.59 on average, from $6.42 to $15.79. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 30,000 to 40,000 of them. At $10.59 that is $318K to $424K a year per listing.

Average price
$10.59under the $15 to $100 sweet spot
Price range
$6.42–$15.79
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
200K–250K
Units per listing a year
30,000–40,000
Revenue per listing a year
$318K–$424K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #48 within Non-Aspirin. It carries 3,964 reviews at 4.88 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#48in Non-Aspirin
Average rating
4.88 starsAmazon United States average 4.42 stars
Average reviews
3,964per listing
Listings tracked
5

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Infant Ibuprofen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

28

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 164%
  • Brand 225%
  • Brand 35%
  • Brand 44%
  • Brand 53%

Demand

Infant Ibuprofen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Infant Ibuprofen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • infant motrin206K/yr
  • motrin infants 0-24 months83K/yr
  • infant ibuprofen82K/yr
  • baby motrin75K/yr
  • baby ibuprofen39K/yr
  • infant motrin dye free47K/yr
  • infant ibuprofen dye free28K/yr
  • infants motrin27K/yr
  • baby motrin infant 0-24 months26K/yr
  • baby ibuprofen infant 0-24 months13K/yr

Reviews and returns

What reviews say buyers love and hate about Infant Ibuprofen

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Value For Money”
14%of negative reviews mention “Age Suitability”
<0.1%of orders come back, a rate Amazon rounds to zero
“Just dont use on infants less than 6 months old”
A buyer, on “Age Suitability”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Infant Ibuprofen questions

Answered from the same tracked data.