Industrial Paper Towels
MaybeBuyers convert on 15.6% of searches. But the top 5 brands take 98% of clicks, so Industrial Paper Towels is a Maybe.
- Flapen Score
- 53 / 100Top 32% of 14,768 Health & Household niches · +4 vs the category median of 4953
- Market size
- $632K/yr61K searches / yr
- 90-day growth
- -5.1%search demand this quarter
- Competition
- 89%top-5 click share · 6 brands · 106 sellers
Flapen Score
Industrial Paper Towels against its category
The dotted line is the Health & Household average. Past it, Industrial Paper Towels is stronger. Inside it, weaker.
Market
The Industrial Paper Towels market on Amazon at a glance
Shoppers on Amazon United States searched for Industrial Paper Towels 61K times last year and spent an estimated $632K. The top 5 brands take 98% of clicks. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 15.6% of those searches ended in a purchase.
Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.6% of those searches ended in a purchase. Searches in the last 90 days moved -5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $632K a year.
- Searches, last 12 months
- 61K
- Growth, 90 days vs prior 90
- -5.1%
- Conversion, latest week
- 15.6%
- Market size, estimated
- $632Ka year
- Peak month
- July1.7× the quietest month
- Top search term
- enmotion 10 inch paper towels22K searches a year
02 · Price
A sale here is worth $66.06.
Listings sell for $66.06 on average, from $38.59 to $92.02. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At $66.06 that is $66K to $83K a year per listing.
- Average price
- $66.06inside the $15 to $100 sweet spot
- Price range
- $38.59–$92.02
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $66K–$83K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
56% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #297 within Paper Towels. It carries 826 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 67%
- Out of stock, average day
- 0.0%
- Average rank
- #297in Paper Towels
- Average rating
- 4.39 starsAmazon United States average 4.42 stars
- Average reviews
- 826per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 78 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 78 months
Products
Top Industrial Paper Towels products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
enMotion GeorgiaPacific (by GP PRO) 10 in 800 Linear Feet Paper Towel Roll White 6Roll Case Paper Towel Rolls 89460
- Price
- $82.60
- Rating
- 4.5/5
- Reviews
- 1,874
- Age
- 19y ago

VONDREHLE High Capacity Paper Towels Compatible with enMotion Dispensers 10 x 800 Roll White 6 Rolls
- Price
- $53.56
- Rating
- 4.3/5
- Reviews
- 682
- Age
- 9y ago

Industrial Paper Towels 10 x 800 White Roll Towels High Capacity Premium Quality (TAD Fabric Cloth Like Texture) Fits Touchless Automatic Commercial Towel Dispenser (Packed 6 Rolls)
- Price
- $67.19
- Rating
- 4.7/5
- Reviews
- 916
- Age
- 6y ago

enMotion GeorgiaPacific (by GP PRO) 10 in 800 Linear Feet Recycled Paper Towel Roll Brown 6Roll Case Paper Towel Rolls 89480
- Price
- $77.14
- Rating
- 4.2/5
- Reviews
- 302
- Age
- 15y ago

Pacific Blue Basic Recycled Paper Towel Rolls by GP PRO (Georgia-Pacific) White 26601 800 Feet Per Roll 6 Rolls Per Case
- Price
- $43.31
- Rating
- 4.6/5
- Reviews
- 1,554
- Age
- 9y ago
Trending
estimated 90-day click momentum
Amazon Basics 1-Ply White Hardwound Paper Towels | Bulk | High Capacity Roll | Compatible with Universal Dispensers | FSC Certified | 800 feet per Roll (6 Rolls) (Previously AmazonCommercial)
- Price
- $38.59
- Rating
- 4.1/5
- Reviews
- 1,210
- Age
- 7y ago

Tork Roll Hand Towel White H80 Premium 6 rolls 8030630
- Price
- $56.83
- Rating
- 4.7/5
- Reviews
- 671
- Age
- 6y ago

enMotion GeorgiaPacific (by GP PRO) 10 in 800 Linear Feet Paper Towel Roll White 6Roll Case Paper Towel Rolls 89460
- Price
- $82.60
- Rating
- 4.5/5
- Reviews
- 1,874
- Age
- 19y ago

Pacific Blue Basic Recycled Paper Towel Rolls by GP PRO (Georgia-Pacific) White 26601 800 Feet Per Roll 6 Rolls Per Case
- Price
- $43.31
- Rating
- 4.6/5
- Reviews
- 1,554
- Age
- 9y ago

Industrial Paper Towels 10 x 800 White Roll Towels High Capacity Premium Quality (TAD Fabric Cloth Like Texture) Fits Touchless Automatic Commercial Towel Dispenser (Packed 6 Rolls)
- Price
- $67.19
- Rating
- 4.7/5
- Reviews
- 916
- Age
- 6y ago
Newest
by launch date
Industrial Paper Towels 10 x 800 White Roll Towels High Capacity Premium Quality (TAD Fabric Cloth Like Texture) Fits Touchless Automatic Commercial Towel Dispenser (Packed 6 Rolls)
- Price
- $67.19
- Rating
- 4.7/5
- Reviews
- 916
- Age
- 6y ago

Tork Roll Hand Towel White H80 Premium 6 rolls 8030630
- Price
- $56.83
- Rating
- 4.7/5
- Reviews
- 671
- Age
- 6y ago

Amazon Basics 1-Ply White Hardwound Paper Towels | Bulk | High Capacity Roll | Compatible with Universal Dispensers | FSC Certified | 800 feet per Roll (6 Rolls) (Previously AmazonCommercial)
- Price
- $38.59
- Rating
- 4.1/5
- Reviews
- 1,210
- Age
- 7y ago

Pacific Blue Basic Recycled Paper Towel Rolls by GP PRO (Georgia-Pacific) White 26601 800 Feet Per Roll 6 Rolls Per Case
- Price
- $43.31
- Rating
- 4.6/5
- Reviews
- 1,554
- Age
- 9y ago

enmotion 647204 enmotion Hardwound Paper Towels 1-Ply 6 Rolls/Carton (89460)
- Price
- $92.02
- Rating
- 4.4/5
- Reviews
- 188
- Age
- 9y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 89% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
106
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
89%
Top 20: 100%
Open market
0%
- enMotion44%
- VONDREHLE25%
- Stack Man17%
- Georgia-Pacific10%
- Tork3%
- Amazon Basics2%
Demand
Industrial Paper Towels search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top Industrial Paper Towels search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- enmotion 10 inch paper towels22K/yr
- enmotion paper towels13K/yr
- 89460 enmotion paper towels6K/yr
- 10 inch paper towel rolls for automatic dispenser4K/yr
- en motion paper towels refill4K/yr
- 10 inch paper towel roll5K/yr
- 894604K/yr
- enmotion 894604K/yr
Reviews and returns
What reviews say buyers love and hate about Industrial Paper Towels
We read the reviews and the return reasons for every product selling here.
“Thin”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Industrial Paper Towels questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









