Industrial Paper Towels
MaybeBuyers convert on 15.6% of searches. But the top 5 brands take 98% of clicks, so Industrial Paper Towels is a Maybe.
- Flapen Score
- 53 / 100Top 32% of 14,768 Health & Household niches · +4 vs the category median of 4953
- Market size
- $632K/yr61K searches / yr
- 90-day growth
- -5.1%search demand this quarter
- Competition
- 89%top-5 click share · 6 brands · 106 sellers
Flapen Score
Industrial Paper Towels against its category
The dotted line is the Health & Household average. Past it, Industrial Paper Towels is stronger. Inside it, weaker.
Market
The Industrial Paper Towels market on Amazon at a glance
Shoppers on Amazon United States searched for Industrial Paper Towels 61K times last year and spent an estimated $632K. The top 5 brands take 98% of clicks. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 15.6% of those searches ended in a purchase.
Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.6% of those searches ended in a purchase. Searches in the last 90 days moved -5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $632K a year.
- Searches, last 12 months
- 61K
- Growth, 90 days vs prior 90
- -5.1%
- Conversion, latest week
- 15.6%
- Market size, estimated
- $632Ka year
- Peak month
- July1.7× the quietest month
- Top search term
- enmotion 10 inch paper towels22K searches a year
02 · Price
A sale here is worth $66.06.
Listings sell for $66.06 on average, from $38.59 to $92.02. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At $66.06 that is $66K to $83K a year per listing.
- Average price
- $66.06inside the $15 to $100 sweet spot
- Price range
- $38.59–$92.02
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $66K–$83K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
56% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #297 within Paper Towels. It carries 826 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 67%
- Out of stock, average day
- 0.0%
- Average rank
- #297in Paper Towels
- Average rating
- 4.39 starsAmazon United States average 4.42 stars
- Average reviews
- 826per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 78 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 78 months
Products
Top Industrial Paper Towels products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
106
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
0%
- Brand 144%
- Brand 225%
- Brand 317%
- Brand 410%
- Brand 53%
- Brand 62%
Demand
Industrial Paper Towels search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top Industrial Paper Towels search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- enmotion 10 inch paper towels22K/yr
- enmotion paper towels13K/yr
- 89460 enmotion paper towels6K/yr
- 10 inch paper towel rolls for automatic dispenser4K/yr
- en motion paper towels refill4K/yr
- 10 inch paper towel roll5K/yr
- 894604K/yr
- enmotion 894604K/yr
Reviews and returns
What reviews say buyers love and hate about Industrial Paper Towels
We read the reviews and the return reasons for every product selling here.
“Thin”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Industrial Paper Towels questions
Answered from the same tracked data.









