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Indoor Allergen Neutralizer

Fail

The top 5 products take 100% of clicks, so Indoor Allergen Neutralizer is a Fail.

Flapen Score
43
43 / 100
Ranks 10,775 of 14,768 Health & Household niches · −6 vs the category median of 49
Market size
$346K/yr138K searches / yr
90-day growth
-12.3%search demand this quarter
Competition
100%top-5 click share · 2 brands · 8 sellers

Flapen Score

Indoor Allergen Neutralizer against its category

The dotted line is the Health & Household average. Past it, Indoor Allergen Neutralizer is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Indoor Allergen Neutralizer market on Amazon at a glance

Shoppers on Amazon United States searched for Indoor Allergen Neutralizer 138K times last year and spent an estimated $346K. All 2 brands take every click. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 27.3% of those searches ended in a purchase.

Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 27.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $346K a year.

Searches, last 12 months
138K
Growth, 90 days vs prior 90
-12.3%
Conversion, latest week
27.3%
Market size, estimated
$346Ka year
Top search term
clorox allergen spray56K searches a year

02 · Price

A sale here is worth $9.15.

Listings sell for $9.15 on average, from $5.90 to $20.21. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 4,000 to 5,000 of them. At $9.15 that is $37K to $46K a year per listing.

Average price
$9.15under the $15 to $100 sweet spot
Price range
$5.90–$20.21
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
4,000–5,000
Revenue per listing a year
$37K–$46K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #43 within Air Fresheners. It carries 3,074 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#43in Air Fresheners
Average rating
4.24 starsAmazon United States average 4.42 stars
Average reviews
3,074per listing
Listings tracked
5

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
67 months

Products

Top Indoor Allergen Neutralizer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 197%
  • Brand 23%
  • Open — no brand owns it (0%)

Demand

Indoor Allergen Neutralizer search demand

Weekly searches over the year. Pick a range.

9K7KSpike '26Feb '26Feb '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26

Search terms

Top Indoor Allergen Neutralizer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • clorox allergen spray56K/yr
  • clorox pure allergen spray40K/yr
  • clorox pure allergen neutralizer15K/yr
  • clorox pure10K/yr
  • indoor allergen neutralizer11K/yr
  • pet allergen neutralizer spray5K/yr

Reviews and returns

What reviews say buyers love and hate about Indoor Allergen Neutralizer

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Smell”
23%of negative reviews mention “Allergies”
0.2%of orders come back
“Caused an allergic reaction”
A buyer, on “Allergies”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Indoor Allergen Neutralizer questions

Answered from the same tracked data.