Individually Wrapped Toothpicks
Skip itA small market ($61K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Review moat
Good1,335.29avg incumbent reviews — the moat a new listing must climb
Growth
Good+23.7%90-day search growth — must beat 0% to launch
Price range
Okay$3.99–$21.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad70%top-5 click share — a locked-up shelf
Avg price
Bad$8.54avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$61K$61K/yr · 58K searches
Brand share
Bad94%top-5 brand share — brand-locked demand
Is individually wrapped toothpicks profitable on Amazon?
According to Flapen's Amazon United States niche tracking, individually wrapped toothpicks is a $61K/yr Amazon United States market (58K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 42/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
individually wrapped toothpicks market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 8K–10K
- avg 500–750/product
- Revenue / yr
- $68K–$85K
- units × avg price
- Conversion rate
- 12.3%
- Avg BSR
- #76
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 6.7%
- Avg brand age
- 41 months
- Avg seller age
- 144 days
Competition: brands, sellers & click share
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 rising
Sellers
17
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
3%
- BLUE TOP40%
- Amrankuo26%
- HOPELF16%
- TPmax8%
- LOCIUN5%
- COCOBURI2%
- Open — no brand owns it (2 brands, 3%)
individually wrapped toothpicks demand & seasonality
Weekly Amazon search volume, last 104 weeks — +23.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top individually wrapped toothpicks search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- individually wrapped toothpicks30K/yr
- toothpicks individually wrapped12K/yr
- wrapped toothpicks7K/yr
- individual wrapped toothpicks6K/yr
- individual toothpicks4K/yr
Top individually wrapped toothpicks products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BLUE TOP 2000PCS 2.5 Inch Bamboo Individually Cello Wrapped Round Toothpicks Appetizer Picks Sturdy Food Pick for Appetizers Cocktails Fruit Olive picks
BLUE TOP$9.914.6★162 rev
AMRANKUO Individually Wrapped Bamboo Round Toothpicks 2.5 Long Double-Points Natural & Sturdy Perfect for Teeth Cleaning Appetizers Cocktails Barbecue Fruits & Olives (500-Count*1)
Amrankuo$5.884.7★200 rev
BLUE TOP Wood Bamboo Individually Cello Wrapped Toothpicks 2.5Inch Pack 1000 High-class Appetizer Picks Sturdy Food Pick for Appetizers Cocktails Fruit Olive picks.
BLUE TOP$8.464.7★1,001 rev
HOPELF Bamboo Toothpicks by Individually Wrapped for Appetizer Olive Barbecue Fruit Teeth Cleaning Double-Points Wooden Toothpick.500 Count
HOPELF$5.944.5★3,704 rev
AMRANKUO Bamboo Wooden Toothpicks With Individually Wrapped Package| 2000-Count Round Toothpicks| Good for Small Appetizer Party Cleaning Teeth Cocktail Picks BBQ Craft.
Amrankuo$9.714.7★341 rev
Newest
by launch date
Individually Wrapped Toothpicks - AMRANKUO 5000 Count Bulk Bamboo Wooden Toothpicks | Splinter-Free Sanitary & Portable for Travel Restaurants Parties | Wood Toothpicks
Amrankuo$21.22341 rev
HOPELF Bamboo Toothpicks by Individually Wrapped for Appetizer Olive Barbecue Fruit Teeth Cleaning Double-Points Wooden Toothpick.500 Count
HOPELF$5.943,704 rev
HOPELF Bamboo Toothpicks by Individually Wrapped for Appetizer Olive Barbecue Fruit Teeth Cleaning Double-Points Wooden Toothpick.200 Count
HOPELF$3.993,704 rev
LOCIUN Bamboo Toothpicks 1000 Count Individually Wrapped Dual-Pointed Tips 2.55 Inch Disposable & Sanitary Ideal for Dental Care Food Picking Home Restaurant and Travel
LOCIUN$7.9780 rev
AMRANKUO Individually Wrapped Bamboo Round Toothpicks 2.5 Long Double-Points Natural & Sturdy Perfect for Teeth Cleaning Appetizers Cocktails Barbecue Fruits & Olives (500-Count*1)
Amrankuo$5.88200 rev
Trending
90-day click momentumHOPELF Bamboo Toothpicks by Individually Wrapped for Appetizer Olive Barbecue Fruit Teeth Cleaning Double-Points Wooden Toothpick.500 Count
HOPELF$5.944.5★
Individually Wrapped Toothpicks - AMRANKUO 5000 Count Bulk Bamboo Wooden Toothpicks | Splinter-Free Sanitary & Portable for Travel Restaurants Parties | Wood Toothpicks
Amrankuo$21.224.7★
300 Count Dental Flossers Each Individually Wrapped Floss Singles Bag Travel Hotel Restaurant Office Car Dental Floss Floss Picks Oral Care Teeth Clean Flat Wire
TPmax$10.774.7★
LOCIUN Bamboo Toothpicks 1000 Count Individually Wrapped Dual-Pointed Tips 2.55 Inch Disposable & Sanitary Ideal for Dental Care Food Picking Home Restaurant and Travel
LOCIUN$7.974.6★
Royal Plain Individual Cello Wrapped Toothpicks Package of 1000
AmerCareRoyal$9.904.8★
What reviews say buyers love and hate about individually wrapped toothpicks
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality sticks”
“Very good toothpicks”
“As advertised”
“Very sturdy”
“Great value”
“Convenient product on the go”
“Holds up well”
“They are the right size to fit in the container I already have”
“Works good”
“they fit a mechanical dispenser I have”
What buyers complain about
“they're a bit thinner than expected”
“They look very flimsy”
“Terrible product”
“when I opened them they were veery small in diameter”
“Dont buy if you are actually going to use them to clean your teeth”
“So hard and annoying to use”
“That person said they smelled and tasted bad”
“very thin”
“Breaks easily”
“The sticks snap if you press to hard”
Top return reasons
Common individually wrapped toothpicks questions
- Is individually wrapped toothpicks profitable to sell on Amazon United States?
- The niche generates $61K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +23.7%. Flapen's verdict: Skip it (42/100).
- How competitive is the individually wrapped toothpicks niche?
- 8 brands and 17 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in individually wrapped toothpicks?
- Top complaints mined from reviews: Thickness, Strength, Quality-Overall. The return rate is 0.7%.
- When does demand for individually wrapped toothpicks peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the individually wrapped toothpicks niche?
- Listings span $3.99–$21.22; the average listing price is $8.54 (sweet spot $15–$100). The average incumbent carries 1,335 reviews — the moat a new listing must climb.